I know that's probably a bit of a naive question, but if you're pricing for what the market will bear, what help do you turn to for that? What product? What is out there besides VinSolutions? Or are…Continue
I've just reported to the management of this site the personal abuse I was subjected to in one discussion here recently. I find it a privilege to be a part of this group and with only one exception…Continue
I'm working on a Classified Intelligence Report article about the changes to the Carfax listing platform - most notably its ability for shoppers to filter by things such as one-owner and no wrecks.If…Continue
Most of us know the value of online content, and so many who are not trained writers or editors are straying into the area of blog posting and sharing of others' Web content. Much of it is informational and shared by industry experts, which helps us all.
Some, however, are doing so in a way that violates others' rights and might even land them in court. A professional writer / author / blogger friend of mine was recently the victim of this, with his work not only reprinted without…Continue
In its 2014 Automotive Buyer Influence Study, AutoTrader.com researchers determined that social media has little impact on auto sales, and traditional media as a shopper resource is heading continually downhill. In fact, only 7 percent of millennials turn to print newspapers to look for vehicles. And, after many have said that millennials aren't interested in buying vehicles, this study says that mobile-addicted millennials are the shoppers spurring the most change in the vehicle…Continue
I was rather appalled to read an industry article today that included a suggestion by a digital marketer that dealers should combat showrooming by blocking the URLs of their competitors while shoppers with smartphones and tablets are wandering their own showroom or lot.
Additionally, one dealership GM said that he gave all his sales people an iPad so that they could find shoppers that were comparison shopping from their smartphones, look over the shoppers' shoulders, go to the same…Continue