The automotive sales process is collaboration between the buyer and the seller. The buyer provides their needs and means, the seller provides a product, which best delivers to the buyer’s…Continue
Customer: “No I’m not interested in buying today, I just want your best price” Seller: “_____________________________________________________” fill in the blank Every dealership has this problem; how…Continue
Being referred to as an "Order Taker" has for the decade of my tenure in the retail automotive space been consider a derogatory term. As much as it pains me to post this, I can no longer deny the…Continue
We (CarWoo!) recently completed a review of over 7000 transactions that processed through the CarWoo! MarketPlace and I would like to share our findings with my friends here on DealerELITE.
The three key take away’s from our efforts are:
As I understand it the Comparative Sales Method is currently exclusive to the real estate industry. In a nut shell it's Comparative Sales that sets the asking price for existing homes. In Automotive the manufactures set the MSRP, much like a homebuilder sets the "starting from" price. In the end it is up to the buyer and seller to determine a mutually agreeable price to seal the deal. Instructing a buyer to comparison shop makes absolute sense to a real estate agent, as they have no ties to…Continue