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Kevin Bookbinder
  • Livermore, CA
  • United States
  • CarWoo!
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Kevin Bookbinder's Discussions

If it ain’t broke don’t fix it. The sales process works, it's the people that are broken!

Started this discussion. Last reply by FusionZone Automotive Nov 7, 2011. 3 Replies

The automotive sales process is collaboration between the buyer and the seller. The buyer provides their needs and means, the seller provides a product, which best delivers to the buyer’s…Continue

The Birth of Confrontation, the Parent of Distrust

Started this discussion. Last reply by Kevin Bookbinder Jun 29, 2011. 1 Reply

Customer: “No I’m not interested in buying today, I just want your best price” Seller: “_____________________________________________________” fill in the blank Every dealership has this problem; how…Continue

Introducing Car Sales version 3.1 The Age of the Order Taker?!?

Started this discussion. Last reply by Joe Clementi Jun 15, 2011. 1 Reply

Being referred to as an "Order Taker" has for the decade of my tenure in the retail automotive space been consider a derogatory term. As much as it pains me to post this, I can no longer deny the…Continue

Tags: Sales

 

Kevin Bookbinder's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
CarWoo!
What is your current position within your organization?
Director
What is your company website?
http://carwoo.com
How did you specifically hear about dealerELITE? If referred, who?
blog
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
an outsiders perspective with an insiders knowledge

Kevin Bookbinder's Blog

New "Best Online Practice" Study Released

Posted on May 9, 2012 at 11:00am 1 Comment

We (CarWoo!) recently completed a review of over 7000 transactions that processed through the CarWoo! MarketPlace and I would like to share our findings with my friends here on DealerELITE.

 

            The three key take away’s from our efforts are:

  1. The hours of operation of your Internet department are mis-aligned with online shoppers. You should consider reviewing your department’s hours of operations and align them with online shoppers not your showroom…
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Does the Comparative Sales method really work in the automotive industry?

Posted on May 24, 2011 at 11:02am 0 Comments

As I understand it the Comparative Sales Method is currently exclusive to the real estate industry. In a nut shell it's Comparative Sales that sets the asking price for existing homes. In Automotive the manufactures set the MSRP, much like a homebuilder sets the "starting from" price. In the end it is up to the buyer and seller to determine a mutually agreeable price to seal the deal. Instructing a buyer to comparison shop makes absolute sense to a real estate agent, as they have no ties to…

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Blog Posts

5 Specials Pages Customers Will Avoid (And may never visit again!)

Posted by Eric Miltsch on December 7, 2016 at 6:38pm 0 Comments

Your specials pages will be seen by many of your website visitors during their shopping process.

Unfortunately, most dealers don’t…
Continue

LENNY GETS A DO-OVER

Posted by James A. Ziegler on December 7, 2016 at 2:00pm 0 Comments

LENNY GETS A DO-OVER



Those of you who are closest to me, you know that Len Bellavia is one of my better friends in this business. Not only is Len my…

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The Big Easy Survival Guide for NADA100

Posted by Joseph Little on December 7, 2016 at 12:57pm 0 Comments

 

Chapter 1: Get Prepared

 

It’s time to get ready for…

Continue

A Simple Checklist To Prevent Employee Theft

Posted by Erik S. Nachbahr on December 7, 2016 at 9:55am 0 Comments

Here's a scenario that unfortunately many…

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Customers Are “Hooked On a Feeling”

Posted by Mike Gorun on December 7, 2016 at 9:10am 1 Comment

In their new book, …

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Why is it important to give yourself and ideal Christmas gift?

Posted by Megan Bridges on December 7, 2016 at 4:14am 0 Comments

It is important to give yourself an ideal Christmas gift this time because of a number of reasons we have noted below.

 

1. You have…

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