Kevin Bookbinder
  • Livermore, CA
  • United States
  • CarWoo!

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Kevin Bookbinder's Discussions

If it ain’t broke don’t fix it. The sales process works, it's the people that are broken!

Started this discussion. Last reply by FusionZone Automotive Nov 7, 2011. 3 Replies

The automotive sales process is collaboration between the buyer and the seller. The buyer provides their needs and means, the seller provides a product, which best delivers to the buyer’s…Continue

The Birth of Confrontation, the Parent of Distrust

Started this discussion. Last reply by Kevin Bookbinder Jun 29, 2011. 1 Reply

Customer: “No I’m not interested in buying today, I just want your best price” Seller: “_____________________________________________________” fill in the blank Every dealership has this problem; how…Continue

Introducing Car Sales version 3.1 The Age of the Order Taker?!?

Started this discussion. Last reply by Joe Clementi Jun 15, 2011. 1 Reply

Being referred to as an "Order Taker" has for the decade of my tenure in the retail automotive space been consider a derogatory term. As much as it pains me to post this, I can no longer deny the…Continue

Tags: Sales


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Kevin Bookbinder's Blog

New "Best Online Practice" Study Released

Posted on May 9, 2012 at 11:00am 1 Comment

We (CarWoo!) recently completed a review of over 7000 transactions that processed through the CarWoo! MarketPlace and I would like to share our findings with my friends here on DealerELITE.


            The three key take away’s from our efforts are:

  1. The hours of operation of your Internet department are mis-aligned with online shoppers. You should consider reviewing your department’s hours of operations and align them with online shoppers not your showroom…

Does the Comparative Sales method really work in the automotive industry?

Posted on May 24, 2011 at 11:02am 0 Comments

As I understand it the Comparative Sales Method is currently exclusive to the real estate industry. In a nut shell it's Comparative Sales that sets the asking price for existing homes. In Automotive the manufactures set the MSRP, much like a homebuilder sets the "starting from" price. In the end it is up to the buyer and seller to determine a mutually agreeable price to seal the deal. Instructing a buyer to comparison shop makes absolute sense to a real estate agent, as they have no ties to…


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Blog Posts

Google Map Pack Update: 5 Thoughts on the New Design

Posted by Mark Frost on October 7, 2015 at 9:30am 0 Comments

Google Map Pack Update

Local SEO has become one of the most important focuses…


Want To Sell Your Mobile Home? First Brush Up On RV Glossary

Posted by Betty Rose on October 7, 2015 at 3:50am 0 Comments

Equipped with all amenities found in a home, recreational vehicles (RV) are great way to see the world! No wonder, more than nine million US households now own an RV. Many of them in fact keep swapping their vehicles…


Your autoresponders are a missed opportunity

Posted by Paul Potratz on October 6, 2015 at 4:34pm 0 Comments

Here's How To Autoresponders into a Powerful Sales Tool!

Too many dealerships are guilty of having poor e-mail autoresponders. You’re missing an amazing sales opportunity if your autoresponder is lacking.…


Car and Trucks Experiencing Softening in Fall Market

Posted by Black Book on October 6, 2015 at 3:27pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…


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