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Kevin Bookbinder
  • Livermore, CA
  • United States
  • CarWoo!
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Kevin Bookbinder's Discussions

If it ain’t broke don’t fix it. The sales process works, it's the people that are broken!

Started this discussion. Last reply by FusionZone Automotive Nov 7, 2011. 3 Replies

The automotive sales process is collaboration between the buyer and the seller. The buyer provides their needs and means, the seller provides a product, which best delivers to the buyer’s…Continue

The Birth of Confrontation, the Parent of Distrust

Started this discussion. Last reply by Kevin Bookbinder Jun 29, 2011. 1 Reply

Customer: “No I’m not interested in buying today, I just want your best price” Seller: “_____________________________________________________” fill in the blank Every dealership has this problem; how…Continue

Introducing Car Sales version 3.1 The Age of the Order Taker?!?

Started this discussion. Last reply by Joe Clementi Jun 15, 2011. 1 Reply

Being referred to as an "Order Taker" has for the decade of my tenure in the retail automotive space been consider a derogatory term. As much as it pains me to post this, I can no longer deny the…Continue

Tags: Sales

 

Kevin Bookbinder's Page

Latest Activity

Mike Warwick and Kevin Bookbinder are now friends
Sep 12, 2012
Alex Chew liked Kevin Bookbinder's blog post New "Best Online Practice" Study Released
May 10, 2012
Rudi Thun liked Kevin Bookbinder's blog post New "Best Online Practice" Study Released
May 10, 2012
Phil Yeh liked Kevin Bookbinder's blog post New "Best Online Practice" Study Released
May 9, 2012
Kevin Bookbinder posted a blog post

New "Best Online Practice" Study Released

We (CarWoo!) recently completed a review of over 7000 transactions that processed through the CarWoo! MarketPlace and I would like to share our findings with my friends here on DealerELITE.             The three key take away’s from our efforts are:The hours of operation of your Internet department are mis-aligned with online shoppers. You should consider reviewing your department’s hours of operations and align them with online shoppers not your showroom hours.Selling cars online is really…See More
May 9, 2012
Kevin Bookbinder liked Keith Shetterly's blog post Can Great Data + Great Buying Experience = Great Sales?
Feb 28, 2012
Kevin Bookbinder shared DealerELITE's blog post on Twitter
Feb 3, 2012
Kevin Bookbinder liked DealerELITE's blog post DealerELITE EXCLUSIVE Press Release - MUST READ!
Feb 1, 2012
Kevin Bookbinder liked Keith Shetterly's blog post First, Do No Harm
Jan 23, 2012
Kevin Bookbinder and Andrew Myers are now friends
Jan 17, 2012
Kevin Bookbinder liked Stephen Jackson's profile
Jan 12, 2012
Kevin Bookbinder shared Bryan Eto, CPA's blog post on Twitter
Jan 2, 2012
Kevin Bookbinder liked Arnold Tijerina's blog post TrueCar and now... CarWoo?
Dec 15, 2011
Kevin Bookbinder liked James A. Ziegler's blog post TRUE CAR and ZAG Cyber Bandits, Parasites or Good for the Car Business?
Nov 28, 2011
Kevin Bookbinder liked mark rikess's blog post Winning the Price Wars
Nov 8, 2011
FusionZone Automotive replied to Kevin Bookbinder's discussion If it ain’t broke don’t fix it. The sales process works, it's the people that are broken!
"Absolutely true. It all starts with Attitude and Committment on the part of the employee. The business is not simple but not easy business.  Way too much negativity on everyone's part.  But, when done well and all gears are running…"
Nov 7, 2011

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
CarWoo!
What is your current position within your organization?
Director
What is your company website?
http://carwoo.com
How did you specifically hear about dealerELITE? If referred, who?
blog
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Kevin Bookbinder's Blog

New "Best Online Practice" Study Released

Posted on May 9, 2012 at 11:00am 1 Comment

We (CarWoo!) recently completed a review of over 7000 transactions that processed through the CarWoo! MarketPlace and I would like to share our findings with my friends here on DealerELITE.

 

            The three key take away’s from our efforts are:

  1. The hours of operation of your Internet department are mis-aligned with online shoppers. You should consider reviewing your department’s hours of operations and align them with online shoppers not your showroom…
Continue

Does the Comparative Sales method really work in the automotive industry?

Posted on May 24, 2011 at 11:02am 0 Comments

As I understand it the Comparative Sales Method is currently exclusive to the real estate industry. In a nut shell it's Comparative Sales that sets the asking price for existing homes. In Automotive the manufactures set the MSRP, much like a homebuilder sets the "starting from" price. In the end it is up to the buyer and seller to determine a mutually agreeable price to seal the deal. Instructing a buyer to comparison shop makes absolute sense to a real estate agent, as they have no ties to…

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Blog Posts

Benefiting from Pay-per-Click

Posted by Paul Potratz on July 29, 2016 at 5:22pm 0 Comments

Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates. Watch Samantha in this…

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Catch More Customers with a Contagious Sales Event

Posted by Alexia E Henson on July 29, 2016 at 11:09am 0 Comments

Do you remember the days when your mailers were based on…

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Are Genuine OEM Car Parts Worth Paying A Little Extra For?

Posted by Simon Hopes on July 28, 2016 at 10:26am 0 Comments

Your car, at some point in its lifetime, will require some form of work doing to it which could mean installing a new part.

 

When it comes to purchasing a new part for your vehicle, you’ll be…

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