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Kevin Bookbinder
  • Livermore, CA
  • United States
  • CarWoo!
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Kevin Bookbinder's Discussions

If it ain’t broke don’t fix it. The sales process works, it's the people that are broken!

Started this discussion. Last reply by FusionZone Automotive Nov 7, 2011. 3 Replies

The automotive sales process is collaboration between the buyer and the seller. The buyer provides their needs and means, the seller provides a product, which best delivers to the buyer’s…Continue

The Birth of Confrontation, the Parent of Distrust

Started this discussion. Last reply by Kevin Bookbinder Jun 29, 2011. 1 Reply

Customer: “No I’m not interested in buying today, I just want your best price” Seller: “_____________________________________________________” fill in the blank Every dealership has this problem; how…Continue

Introducing Car Sales version 3.1 The Age of the Order Taker?!?

Started this discussion. Last reply by Joe Clementi Jun 15, 2011. 1 Reply

Being referred to as an "Order Taker" has for the decade of my tenure in the retail automotive space been consider a derogatory term. As much as it pains me to post this, I can no longer deny the…Continue

Tags: Sales

 

Kevin Bookbinder's Page

Latest Activity

Mike Warwick and Kevin Bookbinder are now friends
Sep 12, 2012
Alex Chew liked Kevin Bookbinder's blog post New "Best Online Practice" Study Released
May 10, 2012
Rudi Thun liked Kevin Bookbinder's blog post New "Best Online Practice" Study Released
May 10, 2012
Phil Yeh liked Kevin Bookbinder's blog post New "Best Online Practice" Study Released
May 9, 2012
Kevin Bookbinder posted a blog post

New "Best Online Practice" Study Released

We (CarWoo!) recently completed a review of over 7000 transactions that processed through the CarWoo! MarketPlace and I would like to share our findings with my friends here on DealerELITE.             The three key take away’s from our efforts are:The hours of operation of your Internet department are mis-aligned with online shoppers. You should consider reviewing your department’s hours of operations and align them with online shoppers not your showroom hours.Selling cars online is really…See More
May 9, 2012
Kevin Bookbinder liked Keith Shetterly's blog post Can Great Data + Great Buying Experience = Great Sales?
Feb 28, 2012
Kevin Bookbinder shared DealerELITE's blog post on Twitter
Feb 3, 2012
Kevin Bookbinder liked DealerELITE's blog post DealerELITE EXCLUSIVE Press Release - MUST READ!
Feb 1, 2012
Kevin Bookbinder liked Keith Shetterly's blog post First, Do No Harm
Jan 23, 2012
Kevin Bookbinder and Andrew Myers are now friends
Jan 17, 2012
Kevin Bookbinder liked Stephen Jackson's profile
Jan 12, 2012
Kevin Bookbinder shared Bryan Eto, CPA's blog post on Twitter
Jan 2, 2012
Kevin Bookbinder liked Arnold Tijerina's blog post TrueCar and now... CarWoo?
Dec 15, 2011
Kevin Bookbinder liked James A. Ziegler's blog post TRUE CAR and ZAG Cyber Bandits, Parasites or Good for the Car Business?
Nov 28, 2011
Kevin Bookbinder liked mark rikess's blog post Winning the Price Wars
Nov 8, 2011
FusionZone Automotive replied to Kevin Bookbinder's discussion If it ain’t broke don’t fix it. The sales process works, it's the people that are broken!
"Absolutely true. It all starts with Attitude and Committment on the part of the employee. The business is not simple but not easy business.  Way too much negativity on everyone's part.  But, when done well and all gears are running…"
Nov 7, 2011

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
CarWoo!
What is your current position within your organization?
Director
What is your company website?
http://carwoo.com
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blog
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Kevin Bookbinder's Blog

New "Best Online Practice" Study Released

Posted on May 9, 2012 at 11:00am 1 Comment

We (CarWoo!) recently completed a review of over 7000 transactions that processed through the CarWoo! MarketPlace and I would like to share our findings with my friends here on DealerELITE.

 

            The three key take away’s from our efforts are:

  1. The hours of operation of your Internet department are mis-aligned with online shoppers. You should consider reviewing your department’s hours of operations and align them with online shoppers not your showroom…
Continue

Does the Comparative Sales method really work in the automotive industry?

Posted on May 24, 2011 at 11:02am 0 Comments

As I understand it the Comparative Sales Method is currently exclusive to the real estate industry. In a nut shell it's Comparative Sales that sets the asking price for existing homes. In Automotive the manufactures set the MSRP, much like a homebuilder sets the "starting from" price. In the end it is up to the buyer and seller to determine a mutually agreeable price to seal the deal. Instructing a buyer to comparison shop makes absolute sense to a real estate agent, as they have no ties to…

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Blog Posts

Kerrigan Advisors Represents Edmark Superstore in its Sale to Kendall Auto Group

Posted by Crystal Hartwell on January 17, 2017 at 6:12pm 0 Comments

 

Edmark is one of the highest volume selling dealerships in Idaho for past three years

 

Irvine, CA, January 17, 2017 – Kerrigan…

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Auto/Mate Announces Updates to Fixed Ops Suite, Including VIN Scan and myCarfax.com Service Shop Integration

Posted by Mike Esposito on January 17, 2017 at 9:25am 0 Comments

Albany, N.Y. – January 17th, 2017 – Auto/Mate Dealership Systems announced today the addition of two feature updates to its dealership management system (DMS) Fixed Ops Suite. The new features are designed to increase efficiencies and revenue in…

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Is texting while driving a 21st-century epidemic?

Posted by Thomas F. Jung on January 17, 2017 at 9:13am 0 Comments

Driving is a highly…

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How Is Your Business Making a Difference? Your Customers Want to Know.

Posted by Mike Gorun on January 17, 2017 at 8:34am 1 Comment

Dealerships are well known for their involvement and participation…

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How to be the New England Patriots of the car business!

Posted by Alan Ram on January 16, 2017 at 2:25pm 0 Comments

It was 2008 when it hit me. The economy had just begun to hit the skids and I was leaving a dealership after having done a live meeting. As I walked through the empty showroom I noticed four Managers on shift, sitting in an otherwise vacant tower…

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Helion Releases Free eBook for Auto Dealers: Three Service Department Pain Points, Solved!

Posted by Erik S. Nachbahr on January 16, 2017 at 11:16am 0 Comments

How Faulty IT Infrastructures are Causing Dealerships to Lose Revenue, Lose Customers and Lose Employee Buy-In

Timonium, MD – January 16th, 2017-- Helion…

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