Kevin Bookbinder
  • Livermore, CA
  • United States
  • CarWoo!

Kevin Bookbinder's Friends

  • Andrew Myers
  • Alex Schoeneberger
  • Vikram Kotnis
  • Sharon Hill
  • Mike Warwick
  • Tom Gorham
  • Joe Clementi
  • James A. Ziegler
  • Brian Pasch

Kevin Bookbinder's Discussions

If it ain’t broke don’t fix it. The sales process works, it's the people that are broken!

Started this discussion. Last reply by FusionZone Automotive Nov 7, 2011. 3 Replies

The automotive sales process is collaboration between the buyer and the seller. The buyer provides their needs and means, the seller provides a product, which best delivers to the buyer’s…Continue

The Birth of Confrontation, the Parent of Distrust

Started this discussion. Last reply by Kevin Bookbinder Jun 29, 2011. 1 Reply

Customer: “No I’m not interested in buying today, I just want your best price” Seller: “_____________________________________________________” fill in the blank Every dealership has this problem; how…Continue

Introducing Car Sales version 3.1 The Age of the Order Taker?!?

Started this discussion. Last reply by Joe Clementi Jun 15, 2011. 1 Reply

Being referred to as an "Order Taker" has for the decade of my tenure in the retail automotive space been consider a derogatory term. As much as it pains me to post this, I can no longer deny the…Continue

Tags: Sales


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Kevin Bookbinder's Blog

New "Best Online Practice" Study Released

Posted on May 9, 2012 at 11:00am 1 Comment

We (CarWoo!) recently completed a review of over 7000 transactions that processed through the CarWoo! MarketPlace and I would like to share our findings with my friends here on DealerELITE.


            The three key take away’s from our efforts are:

  1. The hours of operation of your Internet department are mis-aligned with online shoppers. You should consider reviewing your department’s hours of operations and align them with online shoppers not your showroom…

Does the Comparative Sales method really work in the automotive industry?

Posted on May 24, 2011 at 11:02am 0 Comments

As I understand it the Comparative Sales Method is currently exclusive to the real estate industry. In a nut shell it's Comparative Sales that sets the asking price for existing homes. In Automotive the manufactures set the MSRP, much like a homebuilder sets the "starting from" price. In the end it is up to the buyer and seller to determine a mutually agreeable price to seal the deal. Instructing a buyer to comparison shop makes absolute sense to a real estate agent, as they have no ties to…


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Blog Posts

Not looking for the right deals

Posted by Lillian Erickson on December 1, 2015 at 1:00am 0 Comments

There are some mistakes made by lovers, but this particular mistake is extremely silly. If you have decided that you will instantly buy something for your partner, and you go ahead and swipe your credit card instantly, this can be one of the…


Consumers Are Taking Their Complaints to Social Media. Are You Responding?

Posted by Paul Moran on November 27, 2015 at 8:12am 0 Comments

In the past, consumers were limited in their options when…


Google Auto Says Mobile is the Place to Be

Posted by David Metter on November 27, 2015 at 7:55am 0 Comments

In a study published this month by Google’s Automotive division…


How to Update and Completely Replace the Faulty Ford PCM in Your Car?

Posted by Diyana on November 27, 2015 at 1:41am 0 Comments

Summary: The Ford PCM when generally goes faulty has got only one option, and that is to be completely replaced. There are certain methods of removing it because all the sensors and batteries are…


Don’t Creep Out Your Shoppers

Posted by Joseph Little on November 25, 2015 at 5:00pm 0 Comments

How to Track Consumer Behavior and Leverage What You Learn

If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This…


This Week in Social Media

Posted by Joseph Little on November 25, 2015 at 3:07pm 0 Comments

Social Media News for the Week of November 23

Brand-New Google+ …



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