Loading
-
Kevin Bookbinder
- Livermore, CA
- United States
- CarWoo!
- Blog Posts (2)
- Discussions (5)
- Events
- dE Groups
- Photos
- Photo Albums
- Videos
Kevin Bookbinder's Discussions
If it ain’t broke don’t fix it. The sales process works, it's the people that are broken!
Started this discussion. Last reply by FusionZone Automotive Nov 7, 2011. 3 Replies 1 Like
The automotive sales process is collaboration between the buyer and the seller. The buyer provides their needs and means, the seller provides a product, which best delivers to the buyer’s…Continue
The Birth of Confrontation, the Parent of Distrust
Started this discussion. Last reply by Kevin Bookbinder Jun 29, 2011. 1 Reply 0 Likes
Customer: “No I’m not interested in buying today, I just want your best price” Seller: “_____________________________________________________” fill in the blank Every dealership has this problem; how…Continue
Introducing Car Sales version 3.1 The Age of the Order Taker?!?
Started this discussion. Last reply by Joe Clementi Jun 15, 2011. 1 Reply 0 Likes
Being referred to as an "Order Taker" has for the decade of my tenure in the retail automotive space been consider a derogatory term. As much as it pains me to post this, I can no longer deny the…Continue
Tags: Sales
Kevin Bookbinder's Page
Latest Activity
Kevin Bookbinder posted a blog postNew "Best Online Practice" Study Released
We (CarWoo!) recently completed a review of over 7000 transactions that processed through the CarWoo! MarketPlace and I would like to share our findings with my friends here on DealerELITE. The three key take away’s from our efforts are:The hours of operation of your Internet department are mis-aligned with online shoppers. You should consider reviewing your department’s hours of operations and align them with online shoppers not your showroom hours.Selling cars online is really…See More
Kevin Bookbinder liked Keith Shetterly's blog post Can Great Data + Great Buying Experience = Great Sales?
Profile Information
- Which best describes you?
- Vendor Partner
- What company do you work for (or own)?
- CarWoo!
- What is your current position within your organization?
- Director
- What is your company website?
- http://carwoo.com
- How did you specifically hear about dealerELITE? If referred, who?
- blog
- Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- an outsiders perspective with an insiders knowledge
Kevin Bookbinder's Blog
New "Best Online Practice" Study Released
Posted on May 9, 2012 at 11:00am 1 Comment 5 Likes
We (CarWoo!) recently completed a review of over 7000 transactions that processed through the CarWoo! MarketPlace and I would like to share our findings with my friends here on DealerELITE.
The three key take away’s from our efforts are:
- The hours of operation of your Internet department are mis-aligned with online shoppers. You should consider reviewing your department’s hours of operations and align them with online shoppers not your showroom…
Does the Comparative Sales method really work in the automotive industry?
Posted on May 24, 2011 at 11:02am 0 Comments 1 Like
As I understand it the Comparative Sales Method is currently exclusive to the real estate industry. In a nut shell it's Comparative Sales that sets the asking price for existing homes. In Automotive the manufactures set the MSRP, much like a homebuilder sets the "starting from" price. In the end it is up to the buyer and seller to determine a mutually agreeable price to seal the deal. Instructing a buyer to comparison shop makes absolute sense to a real estate agent, as they have no ties to…
ContinueThis Month's AS Magazine
Please Support DealerELITE Sponsors
TOP 5 Contributing Members This Week
Please show your support for dealerELITE sponsors
Please Show Your Support dealerELITE Sponsors
Training Solutions
dE Survey
Chris Saraceno Recommends Service Turn
dE Social
© 2013 Created by DealerELITE.
Comment Wall
You need to be a member of DealerELITE.net to add comments!
Join DealerELITE.net