"There's no doubt that you would have to be the traffic cop that approves what gets posted but the more people that get involved, the more buy-in you'll have. I've found getting salespeople involved in video is nearly…"
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Mike Warwick
- Woburn, MA
- United States
- Kelly Auto Group
- Blog Posts (1)
- Discussions (14)
- Events
- dE Groups (2)
- Photos
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Mike Warwick's Groups
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Latest Activity
Mike Warwick replied to Curtis D Snyder's discussion How do 'You, Tube'?"Curtis, Manny is right on. You have an unbelievable opportunity to harness the power of having many people on board, a very rare thing in our business so use it to your advantage. The old saying that "many hands makes light…"
Mike Warwick replied to Curtis D Snyder's discussion How do 'You, Tube'?"Load the videos to their channel and the group channel."
Mike Warwick replied to Stephanie Donaldson's discussion BDC Pay Plan - Please help!"The two biggest mistakes I see being made with new BDC's are having the reps handling too many leads and a complete lack phone training. Your reps should not handle more than 120 leads a month until they can consistantly close 15%. You…"
Mike Warwick replied to Stephanie Donaldson's discussion BDC Pay Plan - Please help!"No problem Stephanie! Definitely use this forum to ask as many questions as possible. There are a lot of pitfalls you can avoid by using the wealth on knowledge on Dealerelite."
Mike Warwick replied to Stephanie Donaldson's discussion BDC Pay Plan - Please help!"$10 per hour
$15 per show
$35 per sale
$500 unit bonus - unit goal is based on 17% closing ratio, we expect 15% from everyone but you will want to start with a lower number as a new BDC
$150 for each 20% increase over the unit bonus - if unit…"
Mike Warwick commented on DealerELITE's blog post AutoCon 2012 Announces TrueCar Sponsored Full Ride Scholarship Program"Where is the application?"
Mike Warwick replied to Tyler's discussion I need some help with prospecting"Tyler - you've got some of the best in the business reaching out to you. This will give you a HUGE advantage in your pursuit to get better. I know that all of the great sales pros on here will point you in the right direction. If I…"
Mike Warwick commented on James A. Ziegler's blog post TRUE CAR and ZAG Cyber Bandits, Parasites or Good for the Car Business?"Well said Larry. If TrueCar wanted to win dealers back, they would stay out of the media and establish a dealer advisory board. They would then LISTEN to dealer's concerns and retool the product to address those concerns, not ignore…"
Mike Warwick commented on James A. Ziegler's blog post TRUE CAR and ZAG Cyber Bandits, Parasites or Good for the Car Business?"The word has defintely gotten out and many vendors who need DMS acess are willing to change their MSA's to state that they will only pull the necessary fields and most have agreed to add a clause that clearly states that they will not…"
Mike Warwick replied to Ron Lichtsinn's discussion Internet and Phone Leads - Goal for Appt Ratio"Hi Ron,
These numbers have changed over the years. For a long time, the ratio was 50|50|50 meaning 50% of leads converted to appointments, 50% of appointments converted to shows and 50% of shows converted to sales. During the last…"
Mike Warwick commented on James A. Ziegler's blog post TRUE CAR and ZAG Cyber Bandits, Parasites or Good for the Car Business?"I like the comparison with the Titanic as Scott Painter and crew are the band that keeps playing while the ship slips into the ocean. It will be interesting to see if he pulls a disappearing act like the Italian Cruise Liner captain…"
Mike Warwick commented on Brian Pasch's blog post Are You Playing Russian "Review" Roulette?"Like so many other issues, Dealer Principals need to be made aware of the jeapordy they are being put in. I don't think dealers want to learn about these deceptive practices when the FTC violations and fines start rolling in. There…"
Profile Information
- Which best describes you?
- Dealership
- What company do you work for (or own)?
- Kelly Auto Group
- What is your current position within your organization?
- Digital Marketing Director
- What is your company website?
- http://www.kellyauto.com
- What is your Facebook page/URL?
- http://Autotrader, Cars.com, Ebay
- What is your LinkedIn page/URL?
- http://Email
- How did you specifically hear about dealerELITE? If referred, who?
- Referral
- Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- I am a go-giver and feel that I should give back as well as learn from my fellow professionals.
Mike Warwick's Blog
How Will Automotive Retail Change in 2012? Is This The Year That the "One Price, No Haggle" Model is Resurrected?
Posted on January 2, 2012 at 10:45am 1 Comment 0 Likes
We've all seen the Truecar commercial blitz by now and yesterday, I saw a Vehix commercial that appeared to be an attempt to piggyback on Truecar's message http://www.youtube.com/watch?v=GoEfU73YbOM. Well come to find out, Vehix is now a Truecar affiliate / subsidiary. There is a clear attempt underway to transform the way that cars are sold in the U.S. A quick trip to Yahoo today showed that Truecar has indeed taken over the Yahoo…
ContinueComment Wall (1 comment)
- At 8:06am on December 16, 2011,
Jerry Thibeau said…
Thanks Mike!
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