Larry Bruce
  • Male
  • Houston, TX
  • United States
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I really don't know enough about this site to tell you, i was really just checking into article link from @VelocitySales

Larry Bruce's Blog

BDC, Call Center...BS...Call It What It Is!

Posted on May 27, 2013 at 7:30pm 65 Comments


I just got through reading “Is the dealership sales call center obsolete?”on I got the article…


The Value of A Promise Kept

Posted on October 19, 2012 at 6:00pm 2 Comments

The basic Law of Reciprocity states: To give and take mutually.


I have thought about this a lot over the last few months. We…


What The Merovingian Can Teach You About Marketing

Posted on October 13, 2012 at 10:48am 0 Comments


This is the single most difficult concept for most marketers in automotive to understand.  “Why” is the reason AutoTrader and run millions of dollars in ads on TV, then put only a fraction of that…


More ZMOT!...Really?

Posted on April 8, 2012 at 10:32am 1 Comment

ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.

There is not ONE ZMOT in Automotive there are TWO

  • People spend as much time consuming online media as they do off
  • Targeting is getting better & faster online,…

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Blog Posts

What is a hard money loan for Car?

Posted by Simon Hopes on March 16, 2018 at 3:48pm 0 Comments

Are you wondering if applying for a hard money loan is a smart idea? Many investors have been periodically using hard money to fund real…


Islands in the Stream, that is What We Are

Posted by Timmy D. James on March 16, 2018 at 9:44am 0 Comments

Live video is taking over. If you have been on social media…


Winning the Retail Game is Getting Harder. Can You Do It?

Posted by Ujj Nath on March 16, 2018 at 9:30am 0 Comments

Do you think retail is changing, or do you believe that continuing…


Write Service Podcast: Episode 20- Follow the Process!

Posted by Jeff Cowan on March 15, 2018 at 12:00pm 0 Comments

This week, Jeff continues with another common mistake that service advisors make- not following the processes! Whether they are implemented by your manager or your dealership, they are there for a reason! Don't be lazy, follow the process, and…


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