Larry Bruce
  • Male
  • Houston, TX
  • United States
  • MicrositesByU.com
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Larry Bruce's Page

Latest Activity

Larry Bruce and Mitch Kalmus are now friends
Jun 2, 2013
Keith Shetterly commented on Larry Bruce's blog post BDC, Call Center...BS...Call It What It Is!
"I've got a great friend who owns two dealership in Chicago.  His BDC does all the things that decades have shown that the sales people AND their management are not capable of doing:  Answer leads quickly and the phone well, and move…"
Jun 1, 2013
Stan Sher commented on Larry Bruce's blog post BDC, Call Center...BS...Call It What It Is!
"I would also love to hear what Brian Benstock would say to this discussion as he operates one of the top dealerships in the country.  The BDC is the lifeline for Paragon with probably one of the most impressive setups ever created."
Jun 1, 2013
Stan Sher commented on Larry Bruce's blog post BDC, Call Center...BS...Call It What It Is!
"I just think back to my old Nissan store that gets around 1400 leads per month with sales call volume as much as 100 incoming sales calls per day sometimes (depending on campaign).  I also know that there at one time were 12 sales people and…"
Jun 1, 2013
Larry Bruce's blog post was featured

BDC, Call Center...BS...Call It What It Is!

COMMUNICATION!I just got through reading “Is the dealership sales call center obsolete?”on autonews.com. I got the article from Andy Warner on twitter. This article highlights dealers that have…See More
May 31, 2013
Larry Bruce commented on Larry Bruce's blog post BDC, Call Center...BS...Call It What It Is!
"Tom by far... Train your sales staff to communicate VALUE NOT PRICE! PRICE does not equal COST if it did 70% of your customers WOULD buy the car they looked at online.  In a rural market your competition is definitely the other dealers in…"
May 31, 2013
Tom Hawkins commented on Larry Bruce's blog post BDC, Call Center...BS...Call It What It Is!
"What is the best structure for a small rural dealership (town of 11,000 2 hours from Mpls/St. Paul)?  BDC? Train all? Hybrid?"
May 31, 2013
Doug Davis commented on Larry Bruce's blog post BDC, Call Center...BS...Call It What It Is!
"Keith, I appreciate the complement. You think that I am unique because I work hard. . I wrote a long article on a couple of sites. I was talking about focusing on the three major variable expenses (interest floor plan, salesman's compensation…"
May 30, 2013
Keith Shetterly commented on Larry Bruce's blog post BDC, Call Center...BS...Call It What It Is!
"What if there is a leading dealership in the USA (one of the top 10) that has had a BDC for seven years?  What if they use it to develop the leads into opportunities better than any salesperson?  What if they adjusted the…"
May 30, 2013
Larry Bruce commented on Larry Bruce's blog post BDC, Call Center...BS...Call It What It Is!
"Doug your math is solid and therein lies the BDC problem. "
May 30, 2013
Doug Davis commented on Larry Bruce's blog post BDC, Call Center...BS...Call It What It Is!
"They may be "under paid" but if you look at the true cost of employing people considering benefits, unemployment, turnover costs, training, workman's compensation and the like, you will be surprised.  You have to look at it this…"
May 30, 2013
Brian Pasch commented on Larry Bruce's blog post BDC, Call Center...BS...Call It What It Is!
"Larry, great discussion starter and obviously this is a hot button at many stores.  Bravo! As others have said, any structure without leadership or accountability will fail.  This is the heart of the matter along with your comments of…"
May 30, 2013
Doug Davis commented on Larry Bruce's blog post BDC, Call Center...BS...Call It What It Is!
"Keith, there are a lot of snake oil salesmen taking advantage of dealerships. Twenty years ago, it was sales systems.  Now, most are internet related.   Vendors might have an excellent product, but dealerships won't…"
May 29, 2013
Mathew Koenig commented on Larry Bruce's blog post BDC, Call Center...BS...Call It What It Is!
"I guess I should have said it like this: If we truly change our thoughts, and what is important in serving our consumers then we will change consumer experience for the better which of course will change the reality of the experience and thus change…"
May 29, 2013
Keith Shetterly commented on Larry Bruce's blog post BDC, Call Center...BS...Call It What It Is!
"I guarantee that, in sales, perception is reality on the customer's side.  Changing our thinking, if it doesn't lead to a change in customer's perception, is something that might be good for us but will not change sales. We are…"
May 29, 2013
Mathew Koenig commented on Larry Bruce's blog post BDC, Call Center...BS...Call It What It Is!
"No offense intended but I used to work for someone who said perception is reality and frankly, its not about changing perception. We need to change our thinking, then change the reality of the consumer experience. If its good, its good. You dont…"
May 29, 2013

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
MicrositesByU.com
What is your current position within your organization?
CEO
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http://www.micrositesbyu.com
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http://www.facebook.com/profile.php?id=100000267282324
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http://www.linkedin.com/in/lbruce67
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twitter
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I really don't know enough about this site to tell you, i was really just checking into article link from @VelocitySales

Larry Bruce's Blog

BDC, Call Center...BS...Call It What It Is!

Posted on May 27, 2013 at 7:30pm 65 Comments

COMMUNICATION!

I just got through reading “Is the dealership sales call center obsolete?”on autonews.com. I got the article…

Continue

The Value of A Promise Kept

Posted on October 19, 2012 at 6:00pm 2 Comments

The basic Law of Reciprocity states: To give and take mutually.

 

I have thought about this a lot over the last few months. We…

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What The Merovingian Can Teach You About Marketing

Posted on October 13, 2012 at 10:48am 0 Comments

"Why"?

This is the single most difficult concept for most marketers in automotive to understand.  “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of that…

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More ZMOT!...Really?

Posted on April 8, 2012 at 10:32am 1 Comment

ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.

There is not ONE ZMOT in Automotive there are TWO

  • People spend as much time consuming online media as they do off
  • Targeting is getting better & faster online,…
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