I am a southerner.  I love the southern drawl (and not just because I have one).  Everyone knows we have our own language down here.  However, I've begun to notice a sad trend in our communication skills.  We southerners are not the only guilty ones either.  Anyone who uses poor grammar, excessive slang, inappropriate tone, etc are in danger of giving a bad first impression.  Almost everyone uses email as a form of communication also.  Capitalize!  It isn't a text message!  We give the…

Strong management in an Internet Sales Department is a must.  The internet sales staff often find themselves in a limbo situation in most aspects of the sales process.  How far do they take the sale?  Do they sell the car or the appointment? Hourly? Commission?  Is it worth it?  A dedicated Internet Manager/Director is able to find the niche of the internet department that works best for the individual dealership.  They will be able to tweak the process to best suit the needs of the market…