Kevin Bookbinder's Blog (2)

New "Best Online Practice" Study Released

We (CarWoo!) recently completed a review of over 7000 transactions that processed through the CarWoo! MarketPlace and I would like to share our findings with my friends here on DealerELITE.

 

            The three key take away’s from our efforts are:

  1. The hours of operation of your Internet department are mis-aligned with online shoppers. You should consider reviewing your department’s hours of operations and align them with online shoppers not your showroom…
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Added by Kevin Bookbinder on May 9, 2012 at 11:00am — 1 Comment

Does the Comparative Sales method really work in the automotive industry?

As I understand it the Comparative Sales Method is currently exclusive to the real estate industry. In a nut shell it's Comparative Sales that sets the asking price for existing homes. In Automotive the manufactures set the MSRP, much like a homebuilder sets the "starting from" price. In the end it is up to the buyer and seller to determine a mutually agreeable price to seal the deal. Instructing a buyer to comparison shop makes absolute sense to a real estate agent, as they have no ties to…

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Added by Kevin Bookbinder on May 24, 2011 at 11:02am — No Comments

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