Tom Gorham
  • Male
  • Tinley Park
  • United States
  • Apple Chevrolet
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Tom Gorham's Friends

  • Mike Elliott
  • William  Robb
  • Andrew Myers
  • Tom Drommond
  • Dennis Cole
  • Eva Dillon
  • Kevin Bookbinder
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  • Cars - Jim Canto
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Tom Gorham's Discussions

Social Media - Evolution or Revolution?

Started Jun 29, 2011 0 Replies

Back in the mid-90s, I joined in on what we called the wild, wild web. And it was wild. There were no rules, no major search engines, and most of all, no experts to tell us how to do things. We…Continue

Tags: Internet, mobile, marketing, blogs, youtube

When the train has left the station...

Started Jan 8, 2011 0 Replies

I liked the following quote in this article below about paying too much attention to what the big business "experts"  tell you.  I think small businesses and start-ups innovate and create and big…Continue

Internet Price Quote

Started this discussion. Last reply by Bobby Compton May 12, 2011. 11 Replies

Would you / do you give new car quotes that include every possible incentive whether or not it's likely that the customer is eligible? (farm discount, student discount etc.)Continue

Tags: new, cars, pricing, price, quotes

 

Tom Gorham's Page

Latest Activity

Tom Gorham left a comment for Mike Elliott
"Welcome Mike!"
Feb 17
Tom Gorham and Mike Elliott are now friends
Feb 17
Tom Gorham replied to Mark Dubis's discussion You know you work for a bad dealership when . . . .
"Stan, that's one of the best lists I've ever seen.  Unfortuately, I've seen so many of those over the years.   And it's no laughing matter... LOL!  Ooops!"
Feb 14
Tom Gorham commented on MANNY LUNA's blog post The Truth, the Whole Truth, and Nothing But the Truth: Why Sales People Lie to their Clients - and Why You Need to Stop
"Mark, you are right that it should be obvious and  that (most) salespeople will " emulate the attitude, philosophy and integrity of their managers and owners", for better or for worse.  That puts the onus on…"
Sep 30, 2013
Tom Gorham commented on MANNY LUNA's blog post The Truth, the Whole Truth, and Nothing But the Truth: Why Sales People Lie to their Clients - and Why You Need to Stop
"Great article Manny.  Loved it!"
Sep 30, 2013
Tom Gorham commented on Elise Kephart's blog post A Question:
"Doug, it seems your last store only needed a few floor sales staff to handle the overflow from the Internet Deptartment  That's pretty amazing.  But as far as BDC being hourly employees, I don't see why bonuses can't be…"
Aug 5, 2013
Tom Gorham commented on Elise Kephart's blog post A Question:
"James Bunting, you are right on.  In 15 years as an Internet Manager and 13 at the same store, we've tried every type of system, including hybrids.  In the end, the BDC has offered the greatest efficiency, customer service, and…"
Aug 3, 2013

Profile Information

Which best describes you?
Dealership
What company do you work for (or own)?
Apple Chevrolet
What is your current position within your organization?
Internet Sales & Marketing Manager
What is your company website?
http://www.applechevy.com
What is your LinkedIn page/URL?
http://www.linkedin.com/pub/tom-gorham/5/7b8/52b
How did you specifically hear about dealerELITE? If referred, who?
Linked-In invitation
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
17 Years in the automotive business - 13 Years in Automotive Internet. Experience in Floor sales, Internet sales, Internet strategy, web design and development, SEO/SEM, digital marketing, Social Media. Passion for what I do!

Tom Gorham's Blog

Ode to Jim Zeigler and Living at Warp 5

Posted on October 11, 2011 at 8:30pm 2 Comments

I no sooner got back to Chicago from Digital Dealer 11 in Las Vegas, than I took off with my family to a campground in Indiana where I had no Internet… no Smart Phone… no electronics! What an absolute turnaround!  Upon arriving home, I immediately went to my computer and fired up my email; I saw that Jim Zeigler had posted his latest monthly article at ADM. I couldn’t wait and went directly to his article, which mesmerized me as usual. …

Continue

From the Trenches – The Hybrid Internet

Posted on September 26, 2011 at 10:18pm 0 Comments

There’s been a lot of talk recently about the death of the Internet Department and the birth of the digital dealer. I certainly agree with this in principle as the Internet and digital technology have essentially become part and parcel to most retail industries. However in car dealerships, at least, there are issues that can’t be glossed over or treated lightly. These are issues of implementation.…



Continue

Death of a (Car) Salesman?

Posted on August 28, 2011 at 2:16pm 2 Comments

Recently, Larry Bruce provided us with a wonderful article called "The American Car Salesman". In it he talked about the characteristics of those who make their living by proving themselves every single day. And for us in the business for some time, it touched us and gave us pride for the independent spirit of those of us who have never drawn a paycheck just for showing up. But no wistfulness here; I think this spirit still lives today.



The Internet revolution, being followed by…

Continue

The People We Touch - Word of Mouth Advertising

Posted on May 21, 2011 at 5:45pm 2 Comments



Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.



With the Internet and digital advertising, Social Media and Dealer…

Continue

Comment Wall (2 comments)

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At 11:19am on April 12, 2011, Keith Shetterly said…
Ha, no, I just joined the group here named "ADM Members on DealerElite".  I should've joined it before (thought I had), so I just corrected it.
At 10:57am on April 12, 2011, Keith Shetterly said…
Hey what?!?  :)
 
 
 

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