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Tom Gorham
  • Male
  • Tinley Park
  • United States
  • Apple Chevrolet
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Tom Gorham's Discussions

Social Media - Evolution or Revolution?

Started Jun 29, 2011 0 Replies

Back in the mid-90s, I joined in on what we called the wild, wild web. And it was wild. There were no rules, no major search engines, and most of all, no experts to tell us how to do things. We…Continue

Tags: Internet, mobile, marketing, blogs, youtube

When the train has left the station...

Started Jan 8, 2011 0 Replies

I liked the following quote in this article below about paying too much attention to what the big business "experts"  tell you.  I think small businesses and start-ups innovate and create and big…Continue

Internet Price Quote

Started this discussion. Last reply by Bobby Compton May 12, 2011. 11 Replies

Would you / do you give new car quotes that include every possible incentive whether or not it's likely that the customer is eligible? (farm discount, student discount etc.)Continue

Tags: new, cars, pricing, price, quotes

 

Tom Gorham's Page

Latest Activity

Tom Gorham commented on James A. Ziegler's blog post When You Pay Peanuts - You Get Monkeys
"That's called "hitting the nail on the head".  No need to sugarcoat it!  Give me your life and your family's lives and I'll make sure you get $100 a week (with a minimum wage draw) and a minimum of $25 per mini…"
Apr 29
Tom Gorham liked James A. Ziegler's blog post When You Pay Peanuts - You Get Monkeys
Apr 29
Tom Gorham liked mark rikess's blog post The Auto Industry Needs a New Type of Sales Manager
Mar 30
Tom Gorham commented on Big Tom LaPointe's blog post Playing 'hide the salami' with your live chat will kill car deals
"Jeffrey, thank you for what should have been obvious... "But a process is a process, what may work well in one environment may not work at all in another. The demographics, desired market penetration, local competition and product line will…"
Mar 2
Tom Gorham commented on Big Tom LaPointe's blog post Playing 'hide the salami' with your live chat will kill car deals
"Lots of respect Tom.  Thank you for the illustration.  It's obvious that this dealer believes in the technological changes the Internet has wrought but fails to understand the cultural changes that technology has created and…"
Feb 29
Tom Gorham liked Big Tom LaPointe's blog post Playing 'hide the salami' with your live chat will kill car deals
Feb 29
Tom Gorham's blog post was featured

Death of a (Car) Salesman?

Recently, Larry Bruce provided us with a wonderful article called "The American Car Salesman". In it he talked about the characteristics of those who make their living by proving themselves every single day. And for us in the business for some time, it touched us and gave us pride for the independent spirit of those of us who have never drawn a paycheck just for showing up. But no wistfulness here; I think this spirit still lives today. The Internet revolution, being followed by the Digital and…See More
Feb 29
Tom Gorham was featured
Feb 29
Tom Gorham liked Jim Radogna's blog post Compliance vs. Ethics: The Lines are Getting Blurry in the Car Business
Feb 28
Tom Gorham liked James A. Ziegler's blog post A MODERN CAR-GUY FABLE
Feb 16
Tom Gorham and Renee Stuart are now friends
Aug 26, 2015
Tom Gorham commented on Renee Stuart's video
Thumbnail

Personal Branding: You Need More Than Tactics

"Love this video.  Wonderful advice.  Authenticity is the name of the game."
Aug 25, 2015
Tom Gorham liked Renee Stuart's video
Aug 25, 2015
Tom Gorham liked James A. Ziegler's blog post Jim Ziegler Helping Edmunds Get Their Message Out There
Jul 30, 2015
Tom Gorham liked JD Rucker's discussion Gift Cards as a Dealership Visit Incentive
Jul 20, 2015
Tom Gorham liked Mark Dubis's blog post TrueCar & The Auto Industry: Real Numbers
Jul 16, 2015

Profile Information

Which best describes you?
Dealership
What company do you work for (or own)?
Apple Chevrolet
What is your current position within your organization?
Internet Sales & Marketing Manager
What is your company website?
http://www.applechevy.com
What is your LinkedIn page/URL?
http://www.linkedin.com/pub/tom-gorham/5/7b8/52b
How did you specifically hear about dealerELITE? If referred, who?
Linked-In invitation
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
21 Years in the automotive business - 17 Years in Automotive Internet. Experience in Floor sales, Internet sales, Internet strategy, web design and development, SEO/SEM, digital marketing, Social Media. Passion for what I do!

Tom Gorham's Blog

Ode to Jim Zeigler and Living at Warp 5

Posted on October 11, 2011 at 8:30pm 2 Comments

I no sooner got back to Chicago from Digital Dealer 11 in Las Vegas, than I took off with my family to a campground in Indiana where I had no Internet… no Smart Phone… no electronics! What an absolute turnaround!  Upon arriving home, I immediately went to my computer and fired up my email; I saw that Jim Zeigler had posted his latest monthly article at ADM. I couldn’t wait and went directly to his article, which mesmerized me as usual. …

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From the Trenches – The Hybrid Internet

Posted on September 26, 2011 at 10:18pm 0 Comments

There’s been a lot of talk recently about the death of the Internet Department and the birth of the digital dealer. I certainly agree with this in principle as the Internet and digital technology have essentially become part and parcel to most retail industries. However in car dealerships, at least, there are issues that can’t be glossed over or treated lightly. These are issues of implementation.…



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Death of a (Car) Salesman?

Posted on August 28, 2011 at 2:16pm 2 Comments

Recently, Larry Bruce provided us with a wonderful article called "The American Car Salesman". In it he talked about the characteristics of those who make their living by proving themselves every single day. And for us in the business for some time, it touched us and gave us pride for the independent spirit of those of us who have never drawn a paycheck just for showing up. But no wistfulness here; I think this spirit still lives today.



The Internet revolution, being followed by…

Continue

The People We Touch - Word of Mouth Advertising

Posted on May 21, 2011 at 5:45pm 2 Comments



Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.



With the Internet and digital advertising, Social Media and Dealer…

Continue

Comment Wall (2 comments)

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Join DealerELITE.net

At 11:19am on April 12, 2011, Keith Shetterly said…
Ha, no, I just joined the group here named "ADM Members on DealerElite".  I should've joined it before (thought I had), so I just corrected it.
At 10:57am on April 12, 2011, Keith Shetterly said…
Hey what?!?  :)
 
 
 

Blog Posts

Is Your Campaign Compatible?

Posted by Paul Potratz on June 24, 2016 at 1:41pm 0 Comments

Are you testing your emails before you send them?

More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their…

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Are You a Game Changer?

Posted by Dave Anderson on June 24, 2016 at 11:23am 0 Comments

There are normally three types of team members on an organization’s payroll: caretakers, playmakers, and game changers. The behaviors associated with each category go beyond skills or talent; they are primarily mindset issues that determine how…

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Dangerous Recalls May be Leaving your Service Lane Unrepaired

Posted by Chris Miller on June 24, 2016 at 10:35am 0 Comments

In my last few blogs, I’ve discussed how to handle recall customers…

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The Writing Is On the (Facebook) Wall but May Not Be for Long

Posted by Gina Reuscher on June 24, 2016 at 10:17am 0 Comments

Words, both written and spoken, have been the primary form of…

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How Can Auto Auctions Improve Dealer Confidence Online?

Posted by Kelly Bianchi on June 24, 2016 at 8:42am 0 Comments

The Online Perception

Perhaps Buzz is a bit naive... or... maybe Woody has had a bad experience in the past. (For those of you who don't have have kids, I am referencing the image above.) The…

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