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Tom Gorham
  • Male
  • Tinley Park
  • United States
  • Apple Chevrolet
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Tom Gorham's Discussions

Social Media - Evolution or Revolution?

Started Jun 29, 2011 0 Replies

Back in the mid-90s, I joined in on what we called the wild, wild web. And it was wild. There were no rules, no major search engines, and most of all, no experts to tell us how to do things. We…Continue

Tags: Internet, mobile, marketing, blogs, youtube

When the train has left the station...

Started Jan 8, 2011 0 Replies

I liked the following quote in this article below about paying too much attention to what the big business "experts"  tell you.  I think small businesses and start-ups innovate and create and big…Continue

Internet Price Quote

Started this discussion. Last reply by Bobby Compton May 12, 2011. 11 Replies

Would you / do you give new car quotes that include every possible incentive whether or not it's likely that the customer is eligible? (farm discount, student discount etc.)Continue

Tags: new, cars, pricing, price, quotes

 

Tom Gorham's Page

Profile Information

Which best describes you?
Dealership
What company do you work for (or own)?
Apple Chevrolet
What is your current position within your organization?
Internet Sales & Marketing Manager
What is your company website?
http://www.applechevy.com
What is your LinkedIn page/URL?
http://www.linkedin.com/pub/tom-gorham/5/7b8/52b
How did you specifically hear about dealerELITE? If referred, who?
Linked-In invitation
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
21 Years in the automotive business - 17 Years in Automotive Internet. Experience in Floor sales, Internet sales, Internet strategy, web design and development, SEO/SEM, digital marketing, Social Media. Passion for what I do!

Tom Gorham's Blog

Ode to Jim Zeigler and Living at Warp 5

Posted on October 11, 2011 at 8:30pm 2 Comments

I no sooner got back to Chicago from Digital Dealer 11 in Las Vegas, than I took off with my family to a campground in Indiana where I had no Internet… no Smart Phone… no electronics! What an absolute turnaround!  Upon arriving home, I immediately went to my computer and fired up my email; I saw that Jim Zeigler had posted his latest monthly article at ADM. I couldn’t wait and went directly to his article, which mesmerized me as usual. …

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From the Trenches – The Hybrid Internet

Posted on September 26, 2011 at 10:18pm 0 Comments

There’s been a lot of talk recently about the death of the Internet Department and the birth of the digital dealer. I certainly agree with this in principle as the Internet and digital technology have essentially become part and parcel to most retail industries. However in car dealerships, at least, there are issues that can’t be glossed over or treated lightly. These are issues of implementation.…



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Death of a (Car) Salesman?

Posted on August 28, 2011 at 2:16pm 2 Comments

Recently, Larry Bruce provided us with a wonderful article called "The American Car Salesman". In it he talked about the characteristics of those who make their living by proving themselves every single day. And for us in the business for some time, it touched us and gave us pride for the independent spirit of those of us who have never drawn a paycheck just for showing up. But no wistfulness here; I think this spirit still lives today.



The Internet revolution, being followed by…

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The People We Touch - Word of Mouth Advertising

Posted on May 21, 2011 at 5:45pm 2 Comments



Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.



With the Internet and digital advertising, Social Media and Dealer…

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Comment Wall (2 comments)

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At 11:19am on April 12, 2011, Keith Shetterly said…
Ha, no, I just joined the group here named "ADM Members on DealerElite".  I should've joined it before (thought I had), so I just corrected it.
At 10:57am on April 12, 2011, Keith Shetterly said…
Hey what?!?  :)
 
 
 

Blog Posts

There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

Posted by Steve White on February 23, 2017 at 8:20am 0 Comments

When talking to dealers about measuring marketing results from their…

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Warranty and Insurance meets Toyota

Posted by Simon Hopes on February 23, 2017 at 5:26am 0 Comments

Extended warranties ensure that you are protected from having to fork out large sums of cash to pay for costly repairs to your vehicle’s components.…

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What is the best texting app for car dealerships?

Posted by Thomas F. Jung on February 23, 2017 at 3:10am 0 Comments

No matter the business…

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BREAKING NEWS | 2017 US Women's Car Dealer Report

Posted by Anne Fleming on February 22, 2017 at 1:08pm 0 Comments

In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.

The all-inclusive 2017 US Women’s Car Dealer Report shares trends, behaviors, preferences and experiences women have when Purchasing,…

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Are You Afraid of Change?

Posted by Paul Potratz on February 22, 2017 at 10:02am 0 Comments

Change is something that is critical to your business. If you’re not adapting to the change around you, you’re bound to fall behind the ranks of your competitors!

Join Paul and Ashley on this week’s…

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Customer Focus

Posted by Rob Gehring on February 22, 2017 at 9:50am 0 Comments

Today’s dealerships spend tens of thousands of dollars every month to reach new customers and get them inside the dealership doors. A large amount…

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