Loading

Tom Gorham
  • Male
  • Tinley Park
  • United States
  • Apple Chevrolet
Share

Tom Gorham's Friends

  • Mike Elliott
  • William  Robb
  • Andrew Myers
  • Tom Drommond
  • Dennis Cole
  • Eva Dillon
  • Kevin Bookbinder
  • Tony Provost
  • Rob Gehring
  • Cars - Jim Canto
  • Grant Scarfino
  • Patti Glaspy
  • Joseph Little
  • Jim Nelson
  • James  Campbell

Tom Gorham's Discussions

Social Media - Evolution or Revolution?

Started Jun 29, 2011 0 Replies

Back in the mid-90s, I joined in on what we called the wild, wild web. And it was wild. There were no rules, no major search engines, and most of all, no experts to tell us how to do things. We…Continue

Tags: Internet, mobile, marketing, blogs, youtube

When the train has left the station...

Started Jan 8, 2011 0 Replies

I liked the following quote in this article below about paying too much attention to what the big business "experts"  tell you.  I think small businesses and start-ups innovate and create and big…Continue

Internet Price Quote

Started this discussion. Last reply by Bobby Compton May 12, 2011. 11 Replies

Would you / do you give new car quotes that include every possible incentive whether or not it's likely that the customer is eligible? (farm discount, student discount etc.)Continue

Tags: new, cars, pricing, price, quotes

 

Tom Gorham's Page

Latest Activity

Tom Gorham and Renee Stuart are now friends
Aug 26, 2015
Tom Gorham commented on Renee Stuart's video
Thumbnail

Personal Branding: You Need More Than Tactics

"Love this video.  Wonderful advice.  Authenticity is the name of the game."
Aug 25, 2015
Tom Gorham liked Renee Stuart's video
Aug 25, 2015
Tom Gorham liked James A. Ziegler's blog post Jim Ziegler Helping Edmunds Get Their Message Out There
Jul 30, 2015
Tom Gorham liked JD Rucker's discussion Gift Cards as a Dealership Visit Incentive
Jul 20, 2015
Tom Gorham liked Mark Dubis's blog post TrueCar & The Auto Industry: Real Numbers
Jul 16, 2015
Tom Gorham updated their profile
Mar 23, 2015
Tom Gorham commented on Jim Leman's blog post Dealerships Vulnerable to Hack Attacks
"Always great to read your articles Jim.  This one is very important.  Nice to see the reference to Nuspire since we use them for security."
Jan 6, 2015
Tom Gorham commented on Jim Radogna's blog post Think Compliance Isn’t Your Problem? Think Again
"Great post, as usual Jim.  Rather chilling for those who think they are just doing their job as told to them by their managers or "trainers" and those who say "Every one else does it, why shouldn't I?"  As the…"
Nov 22, 2014

Profile Information

Which best describes you?
Dealership
What company do you work for (or own)?
Apple Chevrolet
What is your current position within your organization?
Internet Sales & Marketing Manager
What is your company website?
http://www.applechevy.com
What is your LinkedIn page/URL?
http://www.linkedin.com/pub/tom-gorham/5/7b8/52b
How did you specifically hear about dealerELITE? If referred, who?
Linked-In invitation
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
21 Years in the automotive business - 17 Years in Automotive Internet. Experience in Floor sales, Internet sales, Internet strategy, web design and development, SEO/SEM, digital marketing, Social Media. Passion for what I do!

Tom Gorham's Blog

Ode to Jim Zeigler and Living at Warp 5

Posted on October 11, 2011 at 8:30pm 2 Comments

I no sooner got back to Chicago from Digital Dealer 11 in Las Vegas, than I took off with my family to a campground in Indiana where I had no Internet… no Smart Phone… no electronics! What an absolute turnaround!  Upon arriving home, I immediately went to my computer and fired up my email; I saw that Jim Zeigler had posted his latest monthly article at ADM. I couldn’t wait and went directly to his article, which mesmerized me as usual. …

Continue

From the Trenches – The Hybrid Internet

Posted on September 26, 2011 at 10:18pm 0 Comments

There’s been a lot of talk recently about the death of the Internet Department and the birth of the digital dealer. I certainly agree with this in principle as the Internet and digital technology have essentially become part and parcel to most retail industries. However in car dealerships, at least, there are issues that can’t be glossed over or treated lightly. These are issues of implementation.…



Continue

Death of a (Car) Salesman?

Posted on August 28, 2011 at 2:16pm 2 Comments

Recently, Larry Bruce provided us with a wonderful article called "The American Car Salesman". In it he talked about the characteristics of those who make their living by proving themselves every single day. And for us in the business for some time, it touched us and gave us pride for the independent spirit of those of us who have never drawn a paycheck just for showing up. But no wistfulness here; I think this spirit still lives today.



The Internet revolution, being followed by…

Continue

The People We Touch - Word of Mouth Advertising

Posted on May 21, 2011 at 5:45pm 2 Comments



Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.



With the Internet and digital advertising, Social Media and Dealer…

Continue

Comment Wall (2 comments)

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

At 11:19am on April 12, 2011, Keith Shetterly said…
Ha, no, I just joined the group here named "ADM Members on DealerElite".  I should've joined it before (thought I had), so I just corrected it.
At 10:57am on April 12, 2011, Keith Shetterly said…
Hey what?!?  :)
 
 
 

Blog Posts

WHY A PORTABLE AIR COMPRESSOR CAN BE A LIFESAVER

Posted by Linda Wilson on February 8, 2016 at 2:00am 0 Comments

A tire-puncture in the middle of the highway can be plain catastrophic.  Therefore, before buying a rig, the discerning motor home buyers should take note of the fact that it’s the owner’s lackadaisical attitude toward tire-checking that causes…

Continue

Developing Content To Generate Sales

Posted by Paul Potratz on February 5, 2016 at 12:34pm 1 Comment

Make sure your site is accessible and resourceful to your clients.

Many dealers aren’t taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can…

Continue

Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Posted by Chris Miller on February 5, 2016 at 7:59am 0 Comments

Today’s cars come with very sophisticated technology, including live…

Continue

This Week in Social Media

Posted by Joseph Little on February 4, 2016 at 2:29pm 0 Comments

News for the Week of 2.4 

Snapchat Add Me…

Continue

Know your Competition! What Independents Are Doing to Retain Customers

Posted by Mike Gorun on February 4, 2016 at 9:17am 0 Comments

There is a constant stream of advice from industry experts concerning…

Continue

newsletters

dE Sponsor

© 2016   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service