Tom Gorham
  • Male
  • Tinley Park
  • United States
  • Apple Chevrolet

Tom Gorham's Friends

  • Mike Elliott
  • William  Robb
  • Andrew Myers
  • Tom Drommond
  • Dennis Cole
  • Eva Dillon
  • Kevin Bookbinder
  • Tony Provost
  • Rob Gehring
  • Cars - Jim Canto
  • Grant Scarfino
  • Patti Glaspy
  • Joseph Little
  • Jim Nelson
  • James  Campbell

Tom Gorham's Discussions

Social Media - Evolution or Revolution?

Started Jun 29, 2011 0 Replies

Back in the mid-90s, I joined in on what we called the wild, wild web. And it was wild. There were no rules, no major search engines, and most of all, no experts to tell us how to do things. We…Continue

Tags: Internet, mobile, marketing, blogs, youtube

When the train has left the station...

Started Jan 8, 2011 0 Replies

I liked the following quote in this article below about paying too much attention to what the big business "experts"  tell you.  I think small businesses and start-ups innovate and create and big…Continue

Internet Price Quote

Started this discussion. Last reply by Bobby Compton May 12, 2011. 11 Replies

Would you / do you give new car quotes that include every possible incentive whether or not it's likely that the customer is eligible? (farm discount, student discount etc.)Continue

Tags: new, cars, pricing, price, quotes


Tom Gorham's Page

Latest Activity

Tom Gorham and Renee Stuart are now friends
Aug 26
Tom Gorham commented on Renee Stuart's video

Personal Branding: You Need More Than Tactics

"Love this video.  Wonderful advice.  Authenticity is the name of the game."
Aug 25
Tom Gorham liked Renee Stuart's video
Aug 25
Tom Gorham liked James A. Ziegler's blog post Jim Ziegler Helping Edmunds Get Their Message Out There
Jul 30
Tom Gorham liked JD Rucker's discussion Gift Cards as a Dealership Visit Incentive
Jul 20
Tom Gorham liked Mark Dubis's blog post TrueCar & The Auto Industry: Real Numbers
Jul 16
Tom Gorham updated their profile
Mar 23
Tom Gorham commented on Jim Leman's blog post Dealerships Vulnerable to Hack Attacks
"Always great to read your articles Jim.  This one is very important.  Nice to see the reference to Nuspire since we use them for security."
Jan 6
Tom Gorham commented on Jim Radogna's blog post Think Compliance Isn’t Your Problem? Think Again
"Great post, as usual Jim.  Rather chilling for those who think they are just doing their job as told to them by their managers or "trainers" and those who say "Every one else does it, why shouldn't I?"  As the…"
Nov 22, 2014

Profile Information

Which best describes you?
What company do you work for (or own)?
Apple Chevrolet
What is your current position within your organization?
Internet Sales & Marketing Manager
What is your company website?
What is your LinkedIn page/URL?
How did you specifically hear about dealerELITE? If referred, who?
Linked-In invitation
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
21 Years in the automotive business - 17 Years in Automotive Internet. Experience in Floor sales, Internet sales, Internet strategy, web design and development, SEO/SEM, digital marketing, Social Media. Passion for what I do!

Tom Gorham's Blog

Ode to Jim Zeigler and Living at Warp 5

Posted on October 11, 2011 at 8:30pm 2 Comments

I no sooner got back to Chicago from Digital Dealer 11 in Las Vegas, than I took off with my family to a campground in Indiana where I had no Internet… no Smart Phone… no electronics! What an absolute turnaround!  Upon arriving home, I immediately went to my computer and fired up my email; I saw that Jim Zeigler had posted his latest monthly article at ADM. I couldn’t wait and went directly to his article, which mesmerized me as usual. …


From the Trenches – The Hybrid Internet

Posted on September 26, 2011 at 10:18pm 0 Comments

There’s been a lot of talk recently about the death of the Internet Department and the birth of the digital dealer. I certainly agree with this in principle as the Internet and digital technology have essentially become part and parcel to most retail industries. However in car dealerships, at least, there are issues that can’t be glossed over or treated lightly. These are issues of implementation.…


Death of a (Car) Salesman?

Posted on August 28, 2011 at 2:16pm 2 Comments

Recently, Larry Bruce provided us with a wonderful article called "The American Car Salesman". In it he talked about the characteristics of those who make their living by proving themselves every single day. And for us in the business for some time, it touched us and gave us pride for the independent spirit of those of us who have never drawn a paycheck just for showing up. But no wistfulness here; I think this spirit still lives today.

The Internet revolution, being followed by…


The People We Touch - Word of Mouth Advertising

Posted on May 21, 2011 at 5:45pm 2 Comments

Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.

With the Internet and digital advertising, Social Media and Dealer…


Comment Wall (2 comments)

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Join DealerELITE.net

At 11:19am on April 12, 2011, Keith Shetterly said…
Ha, no, I just joined the group here named "ADM Members on DealerElite".  I should've joined it before (thought I had), so I just corrected it.
At 10:57am on April 12, 2011, Keith Shetterly said…
Hey what?!?  :)

Blog Posts

Consumers Are Taking Their Complaints to Social Media. Are You Responding?

Posted by Paul Moran on November 27, 2015 at 8:12am 0 Comments

In the past, consumers were limited in their options when…


Google Auto Says Mobile is the Place to Be

Posted by David Metter on November 27, 2015 at 7:55am 0 Comments

In a study published this month by Google’s Automotive division…


How to Update and Completely Replace the Faulty Ford PCM in Your Car?

Posted by Diyana on November 27, 2015 at 1:41am 0 Comments

Summary: The Ford PCM when generally goes faulty has got only one option, and that is to be completely replaced. There are certain methods of removing it because all the sensors and batteries are…


Don’t Creep Out Your Shoppers

Posted by Joseph Little on November 25, 2015 at 5:00pm 0 Comments

How to Track Consumer Behavior and Leverage What You Learn

If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This…


This Week in Social Media

Posted by Joseph Little on November 25, 2015 at 3:07pm 0 Comments

Social Media News for the Week of November 23

Brand-New Google+ …


Are You a Hoarder?

Posted by Rob Gehring on November 25, 2015 at 2:24pm 0 Comments

Are You a Hoarder?


This is the time of year dealerships are…



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