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Tom Gorham
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  • Tinley Park
  • United States
  • Apple Chevrolet
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Tom Gorham's Discussions

Social Media - Evolution or Revolution?

Started Jun 29, 2011 0 Replies

Back in the mid-90s, I joined in on what we called the wild, wild web. And it was wild. There were no rules, no major search engines, and most of all, no experts to tell us how to do things. We…Continue

Tags: Internet, mobile, marketing, blogs, youtube

When the train has left the station...

Started Jan 8, 2011 0 Replies

I liked the following quote in this article below about paying too much attention to what the big business "experts"  tell you.  I think small businesses and start-ups innovate and create and big…Continue

Internet Price Quote

Started this discussion. Last reply by Bobby Compton May 12, 2011. 11 Replies

Would you / do you give new car quotes that include every possible incentive whether or not it's likely that the customer is eligible? (farm discount, student discount etc.)Continue

Tags: new, cars, pricing, price, quotes

 

Tom Gorham's Page

Latest Activity

Tom Gorham liked James A. Ziegler's blog post Jim Ziegler Helping Edmunds Get Their Message Out There
Thursday
Tom Gorham liked JD Rucker's discussion Gift Cards as a Dealership Visit Incentive
Jul 20
Tom Gorham liked Mark Dubis's blog post TrueCar & The Auto Industry: Real Numbers
Jul 16
Tom Gorham updated their profile
Mar 23
Tom Gorham commented on Jim Leman's blog post Dealerships Vulnerable to Hack Attacks
"Always great to read your articles Jim.  This one is very important.  Nice to see the reference to Nuspire since we use them for security."
Jan 6
Tom Gorham commented on Jim Radogna's blog post Think Compliance Isn’t Your Problem? Think Again
"Great post, as usual Jim.  Rather chilling for those who think they are just doing their job as told to them by their managers or "trainers" and those who say "Every one else does it, why shouldn't I?"  As the…"
Nov 22, 2014
Tom Gorham replied to Frank Renaldi's discussion Ups and Downs....
"Frank, you have a wonderful attitude of persistence.  I have to wonder about the 4th appointment, "Yelling screaming and losing a deal to the competition."  It sounds way too intense.  When I was new to the business and I…"
May 21, 2014

Profile Information

Which best describes you?
Dealership
What company do you work for (or own)?
Apple Chevrolet
What is your current position within your organization?
Internet Sales & Marketing Manager
What is your company website?
http://www.applechevy.com
What is your LinkedIn page/URL?
http://www.linkedin.com/pub/tom-gorham/5/7b8/52b
How did you specifically hear about dealerELITE? If referred, who?
Linked-In invitation
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
21 Years in the automotive business - 17 Years in Automotive Internet. Experience in Floor sales, Internet sales, Internet strategy, web design and development, SEO/SEM, digital marketing, Social Media. Passion for what I do!

Tom Gorham's Blog

Ode to Jim Zeigler and Living at Warp 5

Posted on October 11, 2011 at 8:30pm 2 Comments

I no sooner got back to Chicago from Digital Dealer 11 in Las Vegas, than I took off with my family to a campground in Indiana where I had no Internet… no Smart Phone… no electronics! What an absolute turnaround!  Upon arriving home, I immediately went to my computer and fired up my email; I saw that Jim Zeigler had posted his latest monthly article at ADM. I couldn’t wait and went directly to his article, which mesmerized me as usual. …

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From the Trenches – The Hybrid Internet

Posted on September 26, 2011 at 10:18pm 0 Comments

There’s been a lot of talk recently about the death of the Internet Department and the birth of the digital dealer. I certainly agree with this in principle as the Internet and digital technology have essentially become part and parcel to most retail industries. However in car dealerships, at least, there are issues that can’t be glossed over or treated lightly. These are issues of implementation.…



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Death of a (Car) Salesman?

Posted on August 28, 2011 at 2:16pm 2 Comments

Recently, Larry Bruce provided us with a wonderful article called "The American Car Salesman". In it he talked about the characteristics of those who make their living by proving themselves every single day. And for us in the business for some time, it touched us and gave us pride for the independent spirit of those of us who have never drawn a paycheck just for showing up. But no wistfulness here; I think this spirit still lives today.



The Internet revolution, being followed by…

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The People We Touch - Word of Mouth Advertising

Posted on May 21, 2011 at 5:45pm 2 Comments



Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.



With the Internet and digital advertising, Social Media and Dealer…

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Comment Wall (2 comments)

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Join DealerELITE.net

At 11:19am on April 12, 2011, Keith Shetterly said…
Ha, no, I just joined the group here named "ADM Members on DealerElite".  I should've joined it before (thought I had), so I just corrected it.
At 10:57am on April 12, 2011, Keith Shetterly said…
Hey what?!?  :)
 
 
 

Blog Posts

Detailed Information on Custom Car Grills

Posted by Simon Hopes on August 3, 2015 at 10:26am 0 Comments

Every part of the car needs to be both functional and attractive to rule on the road both in terms of performance and looks. Grills are those parts of a car that primarily comes into notice. For people who wish to upgrade their vehicle according…

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Why I Quit my 25 Year GM Job: My Exciting New Adventure into Online Deal Creation

Posted by Joe Orr on August 3, 2015 at 8:31am 0 Comments

How can it be possible that I would leave a job I LOVE after…

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Dealership Arranged Leases: Is the Lessor Liable for the Lessee’s Negligent Operation of the Vehicle?

Posted by Greg Johnson on August 2, 2015 at 7:30pm 0 Comments

A dealership leases a vehicle to a customer under a 48 month lease…

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Take These Steps to Guarantee You're All on the Same Page

Posted by Paul Potratz on July 31, 2015 at 12:15pm 0 Comments

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is…

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Leverage Your Biggest Brand Advocates to Increase Sales

Posted by Paul Moran on July 31, 2015 at 9:41am 0 Comments

In today’s fast-paced world, it’s hard for businesses to cut through…

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Is Your Dealership In Conflict?

Posted by Alan Ram on July 30, 2015 at 4:49pm 0 Comments

Here’s the problem at many dealerships: In our…

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