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Brian Pasch
  • Male
  • Rumson, NJ
  • United States
  • PCG Consulting
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Brian Pasch's blog post was featured

How Would You Rate Your Dealership's AdWords Experience?

PCG Research is conducting a new research project on auto dealership's utilization and experience with Google advertising. Since U.S. dealers are shifting more of their marketing dollars to online advertising strategies, the data from this survey will spark new conversations on how Google agency partners can better serve the franchise dealer community. PCG is collecting feedback from U.S. franchise dealers on their Google…See More
Jul 4, 2016
DealerELITE liked Brian Pasch's blog post How Would You Rate Your Dealership's AdWords Experience?
Jul 3, 2016
Brian Pasch posted a blog post

How Would You Rate Your Dealership's AdWords Experience?

PCG Research is conducting a new research project on auto dealership's utilization and experience with Google advertising. Since U.S. dealers are shifting more of their marketing dollars to online advertising strategies, the data from this survey will spark new conversations on how Google agency partners can better serve the franchise dealer community. PCG is collecting feedback from U.S. franchise dealers on their Google…See More
Jul 3, 2016
Brian Pasch's video was featured

Brian Pasch Comments on Autotrader Buying VinSolutions

http://www.pcgdigitalmarketing.com Brian Pasch, CEO of PCG Digital Marketing discusses the impact of Autotrader's announcement to purchase VinSolutions in Ma...
Mar 18, 2016
Karl Jensvold liked Brian Pasch's blog post Why Google My Business Is Your Best Free Source of Website Traffic
Sep 26, 2015
Brian Pasch's blog post was featured

Why Google My Business Is Your Best Free Source of Website Traffic

Most business owners are aware that Google offers their business a free "yellow pages" listing, and some know that it is now called My Business. For auto dealers, the importance of an optimized My Business listing will become evident as you read this article but the concepts described here apply to all business owners.Most every time a consumer conducts a search for an auto dealership, like Orange County Infiniti Dealers shown above, the My Business listings will show. Google associates certain…See More
Sep 26, 2015
Brian Pasch was featured
Sep 26, 2015
DealerELITE commented on Brian Pasch's blog post Why Google My Business Is Your Best Free Source of Website Traffic
"Excellent Blog Brian, thank you for sharing with the dE team"
Feb 24, 2015
Sharon Hill commented on Brian Pasch's blog post Why Google My Business Is Your Best Free Source of Website Traffic
"wow this is awesome, Brian! I do have to read it again at least once, to absorb everything though. "
Feb 23, 2015
Brian Pasch was featured
Feb 23, 2015
Brian Pasch's blog post was featured

Why Google My Business Is Your Best Free Source of Website Traffic

Most business owners are aware that Google offers their business a free "yellow pages" listing, and some know that it is now called My Business. For auto dealers, the importance of an optimized My Business listing will become evident as you read this article but the concepts described here apply to all business owners.Most every time a consumer conducts a search for an auto dealership, like Orange County Infiniti Dealers shown above, the My Business listings will show. Google associates certain…See More
Feb 23, 2015
Steve Camp commented on Brian Pasch's blog post Why Google My Business Is Your Best Free Source of Website Traffic
"Brian, Great article! Our Infiniti of Naperville location has made a concerted effort to improve our Google Reviews over the past 120 days. I wanted a better way to track the change and share the results with others. Looks like this would be…"
Feb 23, 2015
Brian Pasch updated their profile
Feb 22, 2015
Brian Pasch posted a blog post

Why Google My Business Is Your Best Free Source of Website Traffic

Most business owners are aware that Google offers their business a free "yellow pages" listing, and some know that it is now called My Business. For auto dealers, the importance of an optimized My Business listing will become evident as you read this article but the concepts described here apply to all business owners.Most every time a consumer conducts a search for an auto dealership, like Orange County Infiniti Dealers shown above, the My Business listings will show. Google associates certain…See More
Feb 21, 2015
Brian Pasch's blog post was featured

Automotive Marketing Managers: Organize and Analyze Before Spending More Money

By Brian PaschGeneral Managers of automotive dealerships get anywhere from 10-20 calls a week from companies trying to sell them a new product, service, or technology concept. Some GMs have said that number is more like 10 per day, so you can understand why…See More
May 21, 2014
Brian Pasch posted a blog post

Automotive Marketing Managers: Organize and Analyze Before Spending More Money

By Brian PaschGeneral Managers of automotive dealerships get anywhere from 10-20 calls a week from companies trying to sell them a new product, service, or technology concept. Some GMs have said that number is more like 10 per day, so you can understand why…See More
May 21, 2014

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
PCG Consulting
What is your current position within your organization?
CEO
What is your company website?
http://www.pcgconsultingservices.com/
What is your Facebook page/URL?
http://https://www.facebook.com/brianpasch
What is your LinkedIn page/URL?
http://www.linkedin.com/in/brianpasch
How did you specifically hear about DealerELITE? If referred, who?
Invitation on LinkedIn
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I'm an active contributor to automotive content and educational webinars.

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Brian Pasch's Blog

How Would You Rate Your Dealership's AdWords Experience?

Posted on July 3, 2016 at 12:24pm 0 Comments

PCG Research is conducting a new research project on auto dealership's utilization and experience with Google advertising. Since U.S. dealers are shifting more of their marketing dollars to online advertising strategies, the data from this survey will spark new conversations on how Google agency partners can better serve the franchise dealer community. 

PCG is collecting feedback from U.S. franchise…
Continue

Why Google My Business Is Your Best Free Source of Website Traffic

Posted on February 21, 2015 at 7:00pm 3 Comments

GMB Most business owners are aware that Google offers their business a free "yellow pages" listing, and some know that it is now called My Business. For auto dealers, the importance of an optimized My Business listing will become evident as you read this article but the concepts described here apply to all business owners.

Most every time a consumer conducts a search for an auto dealership, like Orange County…

Continue

Automotive Marketing Managers: Organize and Analyze Before Spending More Money

Posted on May 21, 2014 at 12:30pm 0 Comments

By Brian Pasch

General Managers of automotive dealerships get anywhere from 10-20 calls a week from companies trying to sell them a new product, service, or technology concept. Some GMs have said that number is more like…

Continue

Creating A Social Media Internship Program At Your Dealership

Posted on May 10, 2014 at 2:30pm 4 Comments

By Brian Pasch

Dealers who have been struggling to create a consistent social media presence, may turn to third party vendors to assist with their social media. However, many of the social media companies serving car…

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Comment Wall (1 comment)

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At 8:39pm on June 23, 2011, Richard Emmons said…
Thanks Brian. Ever need anything. 772-579-6703 remmons@aol.com
 
 
 

Blog Posts

You've been looking at the wrong analytics...

Posted by Paul Potratz on March 28, 2017 at 2:16pm 0 Comments

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.…

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Jumpstart Automotive Media Unveils Its 2016 – 2017 Insights Book; A Collection Of Consumer Insights Illustrating Today’s Auto Shopping Paths

Posted by John Sternal on March 28, 2017 at 10:53am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its seventh annual Insights Book. This yearlong analysis looks at shopping patterns across Jumpstart’s portfolio of automotive websites…

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How One Dealer’s Gumbo Attracted His Community

Posted by Mike Gorun on March 28, 2017 at 8:30am 0 Comments

A recent article in Automotive News tells the story of Carlos Liriano,…

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Hey Car Dealer: Stop Letting Carvana (and Everyone Else) Define You!

Posted by Steve Stauning on March 27, 2017 at 3:00pm 1 Comment

Hey Car Dealer: Stop Letting Carvana (and Everyone Else) Define You! …

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