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Brian Pasch
  • Male
  • Rumson, NJ
  • United States
  • PCG Consulting
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Latest Activity

DealerELITE commented on Brian Pasch's blog post Why Google My Business Is Your Best Free Source of Website Traffic
"Excellent Blog Brian, thank you for sharing with the dE team"
Feb 24
Sharon Hill commented on Brian Pasch's blog post Why Google My Business Is Your Best Free Source of Website Traffic
"wow this is awesome, Brian! I do have to read it again at least once, to absorb everything though. "
Feb 23
Brian Pasch was featured
Feb 23
Brian Pasch's blog post was featured

Why Google My Business Is Your Best Free Source of Website Traffic

Most business owners are aware that Google offers their business a free "yellow pages" listing, and some know that it is now called My Business. For auto dealers, the importance of an optimized My Business listing will become evident as you read this article but the concepts described here apply to all business owners.Most every time a consumer conducts a search for an auto dealership, like Orange County Infiniti Dealers shown above, the My Business listings will show. Google associates certain…See More
Feb 23
Steve Camp commented on Brian Pasch's blog post Why Google My Business Is Your Best Free Source of Website Traffic
"Brian, Great article! Our Infiniti of Naperville location has made a concerted effort to improve our Google Reviews over the past 120 days. I wanted a better way to track the change and share the results with others. Looks like this would be…"
Feb 23
Brian Pasch updated their profile
Feb 22
Brian Pasch posted a blog post

Why Google My Business Is Your Best Free Source of Website Traffic

Most business owners are aware that Google offers their business a free "yellow pages" listing, and some know that it is now called My Business. For auto dealers, the importance of an optimized My Business listing will become evident as you read this article but the concepts described here apply to all business owners.Most every time a consumer conducts a search for an auto dealership, like Orange County Infiniti Dealers shown above, the My Business listings will show. Google associates certain…See More
Feb 21
Brian Pasch's blog post was featured

Automotive Marketing Managers: Organize and Analyze Before Spending More Money

By Brian PaschGeneral Managers of automotive dealerships get anywhere from 10-20 calls a week from companies trying to sell them a new product, service, or technology concept. Some GMs have said that number is more like 10 per day, so you can understand why…See More
May 21, 2014
Brian Pasch posted a blog post

Automotive Marketing Managers: Organize and Analyze Before Spending More Money

By Brian PaschGeneral Managers of automotive dealerships get anywhere from 10-20 calls a week from companies trying to sell them a new product, service, or technology concept. Some GMs have said that number is more like 10 per day, so you can understand why…See More
May 21, 2014
Brian Bennington commented on Brian Pasch's blog post Creating A Social Media Internship Program At Your Dealership
"Brian, Great advice for a manageable and economical way to bring Social Media in house.  I've used the local colleges on and off for the last fifteen years, and most of the time with pretty good success  Never did a brochure, as…"
May 13, 2014
Ashley Taborsky commented on Brian Pasch's blog post Creating A Social Media Internship Program At Your Dealership
"Couldn't agree more. Thanks, Brian!"
May 12, 2014
Brian Pasch commented on Brian Pasch's blog post Creating A Social Media Internship Program At Your Dealership
"Ashley Thank you for your comments and yes, dealers should reach out to potential educational institutions and see what they require.  The brochure that I suggested would be complete the the role, responsible, and expectations of the intern.…"
May 12, 2014
Ashley Taborsky commented on Brian Pasch's blog post Creating A Social Media Internship Program At Your Dealership
"Hey Brian, As a former marketing intern myself, I can attest to how powerful an internship can be to both the student & the company. I entirely agree that it’s important for your intern(s) to have a managed workload, but at the same time,…"
May 12, 2014
Brian Pasch's blog post was featured

Creating A Social Media Internship Program At Your Dealership

By Brian PaschDealers who have been struggling to create a consistent social media presence, may turn to third party vendors to assist with their social media. However, many of the social media companies serving car dealers use cookie cutter…See More
May 12, 2014
Brian Pasch commented on JD Rucker's blog post The Future Arrives: Why I'm (Finally) Joining the Responsive Web Design Bandwagon
"JD The evolution of responsive/adaptive website technology for car dealers is still in its infancy. With that said, the 2014 Automotive Website Awards (http://www.automotivewebsiteawards.com) recognized the best platforms that were available for PCG…"
May 11, 2014
Brian Pasch is now friends with Erin Ryan, Ed Louis and Chris Saraceno
May 10, 2014

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
PCG Consulting
What is your current position within your organization?
CEO
What is your company website?
http://www.pcgconsultingservices.com/
What is your Facebook page/URL?
http://https://www.facebook.com/brianpasch
What is your LinkedIn page/URL?
http://www.linkedin.com/in/brianpasch
How did you specifically hear about dealerELITE? If referred, who?
Invitation on LinkedIn
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I'm an active contributor to automotive content and educational webinars.

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Brian Pasch's Blog

Why Google My Business Is Your Best Free Source of Website Traffic

Posted on February 21, 2015 at 7:00pm 3 Comments

GMB Most business owners are aware that Google offers their business a free "yellow pages" listing, and some know that it is now called My Business. For auto dealers, the importance of an optimized My Business listing will become evident as you read this article but the concepts described here apply to all business owners.

Most every time a consumer conducts a search for an auto dealership, like Orange County…

Continue

Automotive Marketing Managers: Organize and Analyze Before Spending More Money

Posted on May 21, 2014 at 12:30pm 0 Comments

By Brian Pasch

General Managers of automotive dealerships get anywhere from 10-20 calls a week from companies trying to sell them a new product, service, or technology concept. Some GMs have said that number is more like…

Continue

Creating A Social Media Internship Program At Your Dealership

Posted on May 10, 2014 at 2:30pm 4 Comments

By Brian Pasch

Dealers who have been struggling to create a consistent social media presence, may turn to third party vendors to assist with their social media. However, many of the social media companies serving car…

Continue

10 Tips To Make Your Automotive Website Cutover Successful

Posted on May 1, 2014 at 10:00pm 0 Comments

changed-websites

By Brian Pasch



There is much misinformation about changing website platforms, and if you plan properly, the transition can go very smoothly. The key is to get all the parties together to discuss integration to your dealership's DMS, inventory management tools, CRM platform, advertising…

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Comment Wall (1 comment)

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At 8:39pm on June 23, 2011, Richard Emmons said…
Thanks Brian. Ever need anything. 772-579-6703 remmons@aol.com
 
 
 

Blog Posts

Have You Got Customers, Clients Or Guests?

Posted by Dave Benson on July 3, 2015 at 7:33am 0 Comments

Some dealerships call them customers, some call them clients, others call them guests…

I’m not fussed with what you call your enquiry, I’m just fussed in how you treat them.

Physiologically…

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Service Your Mercedes Benz At Authorized Service Centers

Posted by Simon Hopes on July 3, 2015 at 3:09am 0 Comments

A Mercedes Benz is an engineering marvel. It not only looks good, it is a symbol of luxury. The owner of a Mercedes usually treats it like a child and takes care of it very well. At the same time when you need to service the car, it is necessary…

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5 Simple Link Building Strategies for Small Businesses

Posted by Mark Frost on July 2, 2015 at 8:43am 0 Comments

When someone new to digital marketing reads…

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Today’s Sales Tip PLUS Free Closing Ratio Tracking Tool

Posted by Dave Benson on July 2, 2015 at 1:19am 0 Comments

What’s the most important number you need to know in…

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Preempt Lease-End Competition for Your CPO Inventory

Posted by Ryan Mayo on July 1, 2015 at 4:30pm 0 Comments

The combination of consumer demand, increasing…

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You're Fired!

Posted by Rob Gehring on July 1, 2015 at 9:51am 0 Comments

Over the years I've seen many dealerships terminate employees for various reasons. Most states today, state in their…

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