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Brian Pasch
  • Male
  • Rumson, NJ
  • United States
  • PCG Consulting
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Brian Pasch's video was featured

Brian Pasch Comments on Autotrader Buying VinSolutions

http://www.pcgdigitalmarketing.com Brian Pasch, CEO of PCG Digital Marketing discusses the impact of Autotrader's announcement to purchase VinSolutions in Ma...
Mar 18
Karl Jensvold liked Brian Pasch's blog post Why Google My Business Is Your Best Free Source of Website Traffic
Sep 26, 2015
Brian Pasch's blog post was featured

Why Google My Business Is Your Best Free Source of Website Traffic

Most business owners are aware that Google offers their business a free "yellow pages" listing, and some know that it is now called My Business. For auto dealers, the importance of an optimized My Business listing will become evident as you read this article but the concepts described here apply to all business owners.Most every time a consumer conducts a search for an auto dealership, like Orange County Infiniti Dealers shown above, the My Business listings will show. Google associates certain…See More
Sep 26, 2015
Brian Pasch was featured
Sep 26, 2015
DealerELITE commented on Brian Pasch's blog post Why Google My Business Is Your Best Free Source of Website Traffic
"Excellent Blog Brian, thank you for sharing with the dE team"
Feb 24, 2015
Sharon Hill commented on Brian Pasch's blog post Why Google My Business Is Your Best Free Source of Website Traffic
"wow this is awesome, Brian! I do have to read it again at least once, to absorb everything though. "
Feb 23, 2015
Brian Pasch was featured
Feb 23, 2015
Brian Pasch's blog post was featured

Why Google My Business Is Your Best Free Source of Website Traffic

Most business owners are aware that Google offers their business a free "yellow pages" listing, and some know that it is now called My Business. For auto dealers, the importance of an optimized My Business listing will become evident as you read this article but the concepts described here apply to all business owners.Most every time a consumer conducts a search for an auto dealership, like Orange County Infiniti Dealers shown above, the My Business listings will show. Google associates certain…See More
Feb 23, 2015
Steve Camp commented on Brian Pasch's blog post Why Google My Business Is Your Best Free Source of Website Traffic
"Brian, Great article! Our Infiniti of Naperville location has made a concerted effort to improve our Google Reviews over the past 120 days. I wanted a better way to track the change and share the results with others. Looks like this would be…"
Feb 23, 2015
Brian Pasch updated their profile
Feb 22, 2015
Brian Pasch posted a blog post

Why Google My Business Is Your Best Free Source of Website Traffic

Most business owners are aware that Google offers their business a free "yellow pages" listing, and some know that it is now called My Business. For auto dealers, the importance of an optimized My Business listing will become evident as you read this article but the concepts described here apply to all business owners.Most every time a consumer conducts a search for an auto dealership, like Orange County Infiniti Dealers shown above, the My Business listings will show. Google associates certain…See More
Feb 21, 2015
Brian Pasch's blog post was featured

Automotive Marketing Managers: Organize and Analyze Before Spending More Money

By Brian PaschGeneral Managers of automotive dealerships get anywhere from 10-20 calls a week from companies trying to sell them a new product, service, or technology concept. Some GMs have said that number is more like 10 per day, so you can understand why…See More
May 21, 2014
Brian Pasch posted a blog post

Automotive Marketing Managers: Organize and Analyze Before Spending More Money

By Brian PaschGeneral Managers of automotive dealerships get anywhere from 10-20 calls a week from companies trying to sell them a new product, service, or technology concept. Some GMs have said that number is more like 10 per day, so you can understand why…See More
May 21, 2014
Brian Bennington commented on Brian Pasch's blog post Creating A Social Media Internship Program At Your Dealership
"Brian, Great advice for a manageable and economical way to bring Social Media in house.  I've used the local colleges on and off for the last fifteen years, and most of the time with pretty good success  Never did a brochure, as…"
May 13, 2014
Ashley Taborsky commented on Brian Pasch's blog post Creating A Social Media Internship Program At Your Dealership
"Couldn't agree more. Thanks, Brian!"
May 12, 2014
Brian Pasch commented on Brian Pasch's blog post Creating A Social Media Internship Program At Your Dealership
"Ashley Thank you for your comments and yes, dealers should reach out to potential educational institutions and see what they require.  The brochure that I suggested would be complete the the role, responsible, and expectations of the intern.…"
May 12, 2014

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
PCG Consulting
What is your current position within your organization?
CEO
What is your company website?
http://www.pcgconsultingservices.com/
What is your Facebook page/URL?
http://https://www.facebook.com/brianpasch
What is your LinkedIn page/URL?
http://www.linkedin.com/in/brianpasch
How did you specifically hear about dealerELITE? If referred, who?
Invitation on LinkedIn
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I'm an active contributor to automotive content and educational webinars.

Brian Pasch's Videos

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Brian Pasch's Blog

Why Google My Business Is Your Best Free Source of Website Traffic

Posted on February 21, 2015 at 7:00pm 3 Comments

GMB Most business owners are aware that Google offers their business a free "yellow pages" listing, and some know that it is now called My Business. For auto dealers, the importance of an optimized My Business listing will become evident as you read this article but the concepts described here apply to all business owners.

Most every time a consumer conducts a search for an auto dealership, like Orange County…

Continue

Automotive Marketing Managers: Organize and Analyze Before Spending More Money

Posted on May 21, 2014 at 12:30pm 0 Comments

By Brian Pasch

General Managers of automotive dealerships get anywhere from 10-20 calls a week from companies trying to sell them a new product, service, or technology concept. Some GMs have said that number is more like…

Continue

Creating A Social Media Internship Program At Your Dealership

Posted on May 10, 2014 at 2:30pm 4 Comments

By Brian Pasch

Dealers who have been struggling to create a consistent social media presence, may turn to third party vendors to assist with their social media. However, many of the social media companies serving car…

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10 Tips To Make Your Automotive Website Cutover Successful

Posted on May 1, 2014 at 10:00pm 0 Comments

changed-websites

By Brian Pasch



There is much misinformation about changing website platforms, and if you plan properly, the transition can go very smoothly. The key is to get all the parties together to discuss integration to your dealership's DMS, inventory management tools, CRM platform, advertising…

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Comment Wall (1 comment)

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At 8:39pm on June 23, 2011, Richard Emmons said…
Thanks Brian. Ever need anything. 772-579-6703 remmons@aol.com
 
 
 

Blog Posts

Why Do Your Marketing Results Disappoint?

Posted by Alexia E Henson on April 28, 2016 at 8:29am 0 Comments

When I talk to dealers that are disappointed with their email and…

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Crossovers Continue to Be in Strong Demand

Posted by Black Book on April 27, 2016 at 4:26pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

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Get Ready, the Cheese is Moving Again!

Posted by Erik S. Nachbahr on April 27, 2016 at 1:21pm 0 Comments

The well-known book Who…

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My Largest Lesson

Posted by Rob Gehring on April 27, 2016 at 12:30pm 0 Comments

My Largest Lesson

One of the greatest privileges in life is doing something you love. Coaching dealerships fixed operations for improvement is…

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5 Car Care Tips You Haven't Thought Of

Posted by Simon Hopes on April 27, 2016 at 9:00am 0 Comments

For dedicated car lovers, keeping our vehicle in the very best condition is a commitment we're only too proud to make. We love our cars like almost no other possession, and can spend many an hour happily detailing them: more than a few Sunday…

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Public Relations: The New Home of Content & Social Media Marketing?

Posted by sara callahan on April 27, 2016 at 8:43am 0 Comments

When most people think about what public relations agencies do, they…

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