Some business owners consider content development a low priority task leaning more heavily on paid media strategies. One of the reasons why this occurs is the business never invested in content…Continue
I have written extensively in the past two years about conquest email campaigns and have warned dealers that most companies offering these services generate highly suspicious worthless traffic.
Most conquest campaigns generate website traffic that does not act like a consumer, does not…Continue
DealerELITE members are invited to the 2017 Automotive Analytics & Attribution Summit (AAAS) in Boca Raton, November 8th, and 9th. As a member of this powerful online community, DE members have a special discount on tickets for the Summit. Please visit this page which is…Continue
PCG Research is conducting a new research project on auto dealership's utilization and experience with Google advertising. Since U.S. dealers are shifting more of their marketing dollars to online advertising strategies, the data from this survey will spark new conversations on how Google agency partners can better serve the franchise dealer community.
PCG is collecting feedback from U.S. franchise…Continue
Most business owners are aware that Google offers their business a free "yellow pages" listing, and some know that it is now called My Business. For auto dealers, the importance of an optimized My Business listing will become evident as you read this article but the concepts described here apply to all business owners.
Most every time a consumer conducts a search for an auto dealership, like Orange County…Continue