Take part in the largest survey on digital retailing as we re-imagine and innovate the automotive sales process. All responses will be confidential. We encourage dealers, vendors, and OEM managers to participate in this survey. Please take the survey today and share the survey link with your peers: …Continue
Added by Brian Pasch on August 28, 2018 at 10:45am — No Comments
Added by Brian Pasch on July 19, 2018 at 3:19pm — No Comments
I have written extensively in the past two years about conquest email campaigns and have warned dealers that most companies offering these services generate highly suspicious worthless traffic.
Most conquest campaigns generate website traffic that does not act like a consumer, does not asks questions like a consumer or researches vehicles like the other…Continue
DealerELITE members are invited to the 2017 Automotive Analytics & Attribution Summit (AAAS) in Boca Raton, November 8th, and 9th. As a member of this powerful online community, DE members have a special discount on tickets for the Summit. Please visit this page which is exclusively for DE members: …Continue
Added by Brian Pasch on September 9, 2017 at 5:00pm — No Comments
PCG Research is conducting a new research project on auto dealership's utilization and experience with Google advertising. Since U.S. dealers are shifting more of their marketing dollars to online advertising strategies, the data from this survey will spark new conversations on how Google agency partners can better serve the franchise dealer community.
PCG is collecting feedback from U.S. franchise…Continue
Added by Brian Pasch on July 3, 2016 at 12:24pm — No Comments
Most business owners are aware that Google offers their business a free "yellow pages" listing, and some know that it is now called My Business. For auto dealers, the importance of an optimized My Business listing will become evident as you read this article but the concepts described here apply to all business owners.
Most every time a consumer conducts a search for an auto dealership, like Orange County…Continue
By Brian Pasch
General Managers of automotive dealerships get anywhere from 10-20 calls a week from companies trying to sell them a new product, service, or technology concept. Some GMs have said that number is more like 10 per day, so you can understand why General Managers…Continue
Added by Brian Pasch on May 21, 2014 at 12:30pm — No Comments
By Brian Pasch
Dealers who have been struggling to create a consistent social media presence, may turn to third party vendors to assist with their social media. However, many of the social media companies serving car dealers use cookie cutter templates and post the same content for hundreds…Continue
By Brian Pasch
There is much misinformation about changing website platforms, and if you plan properly, the transition can go very smoothly. The key is to get all the parties together to discuss integration to your dealership's DMS, inventory management tools, CRM platform, advertising…
Added by Brian Pasch on May 1, 2014 at 10:00pm — No Comments
By Brian Pasch
I was having dinner with two of my clients recently, something I really enjoy doing, and I was blessed to have their partners join us for dinner. A discussion started about the demands of the auto business on their personal lives. One spouse commented about the need to get…Continue
Added by Brian Pasch on February 5, 2014 at 7:23am — No Comments
By Brian Pasch
When the icy weather shutdown most of New Orleans, PCG staff members and thousands of NADA attendees had some tough choices to make. Some attendees decided to rent a car and drive to their homes. Other NADA attendees left New Orleans on Monday, which resulted in very light…Continue
Added by Brian Pasch on January 29, 2014 at 8:50am — No Comments
AutoCon 2013 welcome Fixed Operations Directors and Service Managers to participate in the rapidly changing world of automotive retailing. Fixed Operations staff are often "left home" when employees are picked to attend automotive conferences. This pattern has to stop.
There are many opportunities to…Continue
Added by Brian Pasch on August 17, 2013 at 11:46pm — No Comments
Added by Brian Pasch on June 20, 2013 at 9:35am — No Comments
Join the PCG Digital Marketing team tomorrow, May 23, at 1PM EST as they discuss advanced metrics for measuring success. Lead by Chief SEO Strategiest Matthew O'Such, this free webinar will help dealers understand how to use Google Analytics and other website platform reporting tools.
Don't miss out, click the link below to register:
Added by Brian Pasch on May 22, 2013 at 1:03pm — No Comments
Are you unsure if your dealership's SEO is going in the right direction? Are you confused on what metrics and filtering you should use to show success?
Join PCG Digital Marketing's Chief SEO Strategist Matthew O'Such for this important webinar to learn how to use Google Analytics and website platform reporting tools to track your success.
The webinar will…Continue
Added by Brian Pasch on May 10, 2013 at 2:15pm — No Comments
The 2013 Automotive Boot Camp is just three weeks away and we're proud to announce the third Training Exercise in this series of special webinars. We invite you to attend "Facebook Changes & Enhanced…Continue
Added by Brian Pasch on April 24, 2013 at 2:01pm — No Comments
Digital radio advertising is a wide open marketing opportunity for car dealers. Digital radio has wonderful targeting capabilities that are far better than traditional radio.
For example, the geo-targeting is based on the home zip-code that was used when the consumer signed up.
This is perfect for dealers who are trying to reach…Continue
Added by Brian Pasch on April 23, 2013 at 1:13pm — No Comments
Social media is increasingly influencing how people buy cars and interact with dealerships. Dealers receive more follows and higher engagement on Twitter than Facebook, yet most are spending more money on Facebook.
Join PCG Digital Marketing's Christine…Continue
Added by Brian Pasch on April 19, 2013 at 3:33pm — No Comments
Added by Brian Pasch on April 17, 2013 at 3:05pm — No Comments
How confident are you that your digital marketing campaigns are delivering incremental sales each month? Are you aware of the most common mistakes dealers make when using Google Adwords?
What is new in digital marketing that is helping dealers jump to the next level in monthly sales?
If you would like sneak peak from leaders who will be sharing their…
Added by Brian Pasch on April 15, 2013 at 10:59am — No Comments