The automotive DMS market is dominated by two companies today: Reynolds and ADP.
So I ask dealers on this forum:
"Has the dealer community not seen a willingness from DMS providers to adapt to changing market needs and dealer requests? Have dealers grown tired of waiting for innovation from DMS providers?"
If you step back and look at evolution of auto dealership websites over the past 5 years, innovation was propelled by passionate marketers, dealers, and consultants who demanded more from automotive website providers. For the most part, website vendors realized that with ample competition, they had to listen to dealer feedback to remain relevant.
The introduction of the Automotive Website Awards (AWA) in 2009 created an independant standard for judging websites and elevated the core search functionality that all vendors needed to deliver. The AWA judging forced vendors to listen to the dealer community to deliver a better product in a timely manner.
Since the DMS software is critical to dealership operations, why has so little innovation been tolerated?
Has the lack of competition allowed DMS vendors to rest on their first to market advantage?
Is anyone else tired of hearing how long it takes to integrate new products into a DMS system? How about the politics surrounding that approval process?
So, for 2013 let's start a new thread about what dealers would like to see changed in their DMS systems. If you had to list 3 things that you would like DMS developers to deliver to dealers in 2013, what would they be.
Use the blog numbering tool to list your suggestions like this:
This way comments can be address to the author and the feature that they would like to see added. I'm looking forward to seeing if there are many common threads that DMS vendors would benefit from hearing on the Dealer Elite forum.
Join in the discussion and please share this post on your social media channels to get other dealers to engage in the discussion.