Big Tom LaPointe
  • Male
  • Dunedin, FL
  • United States
  • Dealer Teamwork - home of MPOP(TM)…
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Big Tom LaPointe's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Dealer Teamwork - home of MPOP(TM) industry's first Patented Merchandising and Personalization Optimization Platform
What is your current position within your organization?
National Sales Executive
What is your company website?
What is your Facebook page/URL?
What is your LinkedIn page/URL?
How did you specifically hear about DealerELITE? If referred, who?
referred by Shereef Moawad
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I am a true 'car guy' at heart. I am an automotive writer and author (MODERN SPORT CARS - Barnes & Noble) with extensive experience in sales, service, and CSI initiatives for dealer groups for well over a decade. My car business experience, as well as a passionate work and leadership ethic sharpened Marine Corps at Johns Hopkins University give me a unique ability to thrive in virtually any situation.

The grandson of an automotive factory worker, I grew up in Michigan near the Motor City and finished high school in Nevada. I spent seven years in the Marine Corps as a writer and editor, winning many awards for photography, writing and editing. In addition to my work with in the auto industry, I am an automotive book author and freelance automotive writer for several publications.

What led me to the auto industry is simply this: I love cars. I have raced stock cars and sports cars and competed in Land Rover off-road competitions in Vermont and Colorado. He has worked as a pit official for the 24 Hours of Daytona and 12 Hours of Sebring, and a pit crewman for Indy car and a Hooters Pro Cup stock car races. He has served as a manager of both sales and service for one the largest luxury car groups in the world.

Big Tom LaPointe's Blog

Secrets for formatting instant messages on Skype

Posted on January 11, 2017 at 12:21pm 1 Comment

Skype has become the go-to standard for most video conversations, but their IM tool is very effective for one-on-one chat conversations, as well as for groups and work teams. A huge advantage of the platform is that it is available on virtually every device and operating system, including Windows, iOS, Android, and Linux. This…


Live chat is like driving a Porsche Turbo – it must be done right

Posted on April 17, 2016 at 12:00am 0 Comments

...the 930 had “turbo lag as long as a coffee break. Mash the throttle at 3000 rpm, and the boost gauge plays dead until the tach reaches 4000.” - Car and Driver

During the dark ages of the auto industry in the 1970’s, emissions regulations and an epic disregard for quality automotive products…


Playing 'hide the salami' with your live chat will kill car deals

Posted on February 28, 2016 at 9:33pm 16 Comments

It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership.  It’s quite another to attempt to view it as a vendor. But…


Is Return on Investment or size of Expense more important with vendors?

Posted on February 15, 2016 at 10:30pm 0 Comments

Deciding priorities when it comes to KPIs and ROI

It’s a conundrum auto dealers face in every aspect of the car business: go for ROI or most affordable?

Go with a factory-mandated…


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At 7:27pm on September 19, 2012, David Long said…

Welcome my brother!


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