Skype has become the go-to standard for most video conversations, but their IM tool is very effective for one-on-one chat conversations, as well as for groups and work teams. A huge advantage of the platform is that it is available on virtually every device and operating system, including Windows, iOS, Android, and Linux.…Continue
During the dark ages of the auto industry in the 1970’s, emissions regulations and an epic disregard for quality automotive products…Continue
Added by Big Tom LaPointe on April 17, 2016 at 12:00am — No Comments
It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership. It’s quite another to attempt to view it as a vendor.…Continue
It’s a conundrum auto dealers face in every aspect of the car business: go for ROI or most affordable?
Go with a factory-mandated…Continue
Added by Big Tom LaPointe on February 15, 2016 at 10:30pm — No Comments
The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off,…Continue
Added by Big Tom LaPointe on January 25, 2015 at 4:00pm — No Comments
Some people want it to happen,
some wish it would happen,
others make it happen. ~ Michael Jordan…
Added by Big Tom LaPointe on January 21, 2015 at 9:30am — No Comments
Shoppers ready to spend money, combined with manufacturers launching massive incentives and ad campaigns, make the holiday season ripe for increased website traffic. These factors also make a quality live chat service a must to capitalize on all this extra dealership website traffic. More than any other time of the year, buyers are in a rush to find the information they want and need on the products…Continue
Added by Big Tom LaPointe on November 29, 2014 at 5:30pm — No Comments
In his book, Customers for Life, Carl Sewell says to MEASURE EVERYTHING. So how do you measure how well your team is doing with live chat? For many dealers handling chat in-house, ‘measuring chat’ means tracking the number of chat conversations and…Continue
Added by Big Tom LaPointe on August 13, 2014 at 7:30am — No Comments
Adding Live Chat software or a hosted / managed chat option to your website doesn’t mean you have to think outside of the box - in fact it is another way to get more buyers INTO THE BOX! I’m sure in the 1930s having a phone was ‘new’ thinking, just like adding a website or dealership email address in the late 1990s was a revolutionary idea.
The debate about whether or…Continue
Added by Big Tom LaPointe on April 29, 2014 at 11:30pm — No Comments
When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on there and…Continue
Added by Big Tom LaPointe on April 7, 2014 at 11:00am — No Comments
PALM HARBOR, Fla. - Jan. 24, 2014 - CarChat24 - 24/7 Fully Staffed Chat & Advanced Dealer Chat Software is the recipient of a “Top Rated” Chat…Continue
Added by Big Tom LaPointe on January 24, 2014 at 11:30am — No Comments
As much of the nation is faced with another massive weather event that threatens to close commerce, many auto dealership staff members are staying home because the doors are shut at the store due to the storm or to care for children who can’t go to closed schools. So if your BDC or sales staff isn't at their desks, are they responding to…Continue
Added by Big Tom LaPointe on January 21, 2014 at 7:30am — No Comments
Palm Harbor, Fla. - ChatLead.com, Inc. / CarChat24, a leader in 24/7 Staffed Auto Dealer Chat Support, and Dealer Chat Software as a Service, announced today the appointment of Jason Good as Vice President of Marketing and Strategic Alliances. Good joins the team in a leadership…Continue
Added by Big Tom LaPointe on December 30, 2013 at 2:30pm — No Comments
Making the decision to add live chat to your dealership website can be challenging, deciding to use a hosted service with outside operators can make it even bigger – even if it's only as a backup option. So, why worry about having a hosted live chat service now? Continued below graphic...…Continue
Added by Big Tom LaPointe on December 10, 2013 at 3:00pm — No Comments
Strong relationships are similar to spider webs, especially in the auto industry. Multiple threads are must to build an effective web for business – or spiders. If you want to build long-term success in car sales, you have to recognize that these relationships start with one tiny thread, and by creating additional threads through rapport and nurturing with quality customer care,…Continue
Added by Big Tom LaPointe on October 28, 2013 at 11:00pm — No Comments
It may seem a bit counterintuitive, but if an auto dealership wants to establish a successful website live chat program in-house, it is wise to position your chat staff as online operators, and NOT as internet salespeople. There are three reasons this strategy will help create live chat success:
Added by Big Tom LaPointe on October 21, 2013 at 11:30am — No Comments
It makes sense, and many dealers might suspect, that buyers are willing to travel farther for their car deal than in years past, and those suspicions have been confirmed - again.
A follow-up study by Autotrader.com to their 2012 White Paper, Have Internet, Will Travel, confirmed this month that “two and a half times more car buyers traveled distances of 30+ miles to purchase a vehicle…Continue
Added by Big Tom LaPointe on October 21, 2013 at 10:30am — No Comments
It may not come as a surprise, but paying extra bucks to “go green” in a hybrid car may pay off in self-esteem and image for older drivers, as well as give a healthy boost to the environment, according to a Baylor University study.
This may help fuel…Continue
Added by Big Tom LaPointe on October 14, 2013 at 10:30am — No Comments
I could just say 'yes' and make this the shortest blog post ever, but here is why it matters…not that you want the gang from the Used Cars movie in this photo helping you with your business, but having 'car people' involved makes a HUGE difference.
As a dealer, when you look at your DMS, your photo and/or inventory service, and even your website, are they handled by companies that are either well…Continue
Added by Big Tom LaPointe on October 8, 2013 at 12:30pm — No Comments
Some companies celebrate their birthday with a coupon. Porsche put together this awesome video.
Porsche birthday press release:…Continue
Added by Big Tom LaPointe on October 2, 2013 at 9:30am — No Comments