Something to get you over HUMP DAY :)Tom LaPointe CarChat24Interactive Media Manager / Industry Analyst727-638-0195Tom is an automotive writer and author with more than 15 years experience in…Continue
I posted some quick tips for dealers on our blog at CarChat24, but I am curious to hear how dealers are using social media to create a TWO-WAY dialogue with customers... …Continue
Reports continue to flow about the fake airbag situation, and I'm sure lawyers and risk managers will help clarify the exposure of dealerships, but here are a couple of quick links that may help you…Continue
Take a quick moment to laugh at this simplistic reality of most people on the road.
Research indicates that buyers will only visit about three dealerships IN PERSON before taking delivery of their new car, but they may shop dozens online. How do you make sure your store is one of the few they visit? Connect with them using a live chat support…Continue
Each year thousands of new-hires sit through a dealer’s orientation and basic skills class to learn how to sell cars. In many cases that is the full extent of focused training they will receive in a career that will be an exception if it passes the 6-month mark. Even the ones who survive are likely to end up with one year of experience many times, rather than…Continue
What an amazing video! Here is proof that compelling imagery can elicit deep emotion. By capturing the essence of father / son conflict and their mutual passion for cars, this Subaru ad connects with viewers on many levels.
Now is a good time to look at your marketing to see how you can use emotion to connect…Continue