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Big Tom LaPointe
  • Male
  • Dunedin, FL
  • United States
  • CarChat24
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Big Tom LaPointe's Friends

  • Hasti Orlando
  • Tara Beyer
  • Brodie Ball
  • Joanne Wisnaskas
  • Brittany Frey
  • Ron Rozier
  • Richard Robbins
  • Mandy Saffer
  • Luke Paglione
  • Andrea Lupo
  • David Villa
  • Adam Rumschlag
  • Drew Spink
  • Stan Sher
  • Lance Boldt
 

Big Tom LaPointe's Page

Latest Activity

Hasti Orlando and Big Tom LaPointe are now friends
Mar 12
Big Tom LaPointe commented on Dave Benson's blog post What I Found When Mystery Shopping A BMW Dealership This Week…
"while we can't stereotype all bmw dealers or salespeople with this experience, it points to the importance of selling fundamentals, no matter how impactful or informative the internet becomes"
Mar 9
Big Tom LaPointe posted a blog post

CarChat24 wins 2015 AWA Automotive Website Award

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.The…See More
Jan 25
Big Tom LaPointe commented on JD Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is Relevant
"the other option is be one of 5,000 dealers reposting the same press release about the next-gen Dart... WELL PUT!"
Jan 25
Big Tom LaPointe commented on Timmy D. James's blog post Forget MORE Leads. Focus On More QUALITY Leads.
"Well said - with only 1/3 or so website visitors landing on a dealer site more than once, it is imperative that dealers to everything they can to generate a quality lead. Videos, detailed photos and car descriptions and 24/7 live chat are…"
Jan 21
Big Tom LaPointe posted a blog post

Live Chat - take a lesson from MJ and 'Just Do It'

Some people want it to happen, some wish it would happen, others make it happen. ~ Michael JordanAnybody with even a passing interest in sports in the 80’s and 90’s has vivid memories of basketball legend Michael Jordan defying gravity to fly through the air and slam dunk a basketball. Again, and again, and again. The man was virtually…See More
Jan 21
Big Tom LaPointe posted a status
""#Webinar 7 Sins of Chat: Thursday, January 15th at 1:37pm EST. Jeff Sterns special guest of Paul @Potratz, ow.ly/H42lw @JeffCarChat24"
Jan 12
Big Tom LaPointe commented on JD Rucker's blog post It’s All Going Mobile. We Get It. Now What?
"Great perSpective JD. Time to embrace the change"
Jan 3
Big Tom LaPointe commented on Anne Fleming's blog post 5 Ways to Deliver a Competitive Edge
"A few things to look at here, but 'marketing to women' in general gets under my skin, because it's basically good business practice selling to ANYONE. As for the time to buy a car, I've had a purchase take more than 2 hours and I…"
Dec 7, 2014
Big Tom LaPointe posted a blog post

Why holidays make live chat a must on dealer websites

Shoppers ready to spend money, combined with manufacturers launching massive incentives and ad campaigns, make the holiday season ripe for increased website traffic. These factors also make a quality live chat service a must to capitalize on all this extra dealership website traffic. More than any other time of the year, buyers are in a rush to find the information they want and need on the products that pique their interest. Live chat…See More
Nov 29, 2014
Big Tom LaPointe commented on sara callahan's blog post Content Marketing Strategy: How to Create a Winning Company Blog
"Great piece Sara - one of your best! Happy holidays"
Nov 29, 2014
Big Tom LaPointe commented on Patrick Kelly's blog post Incoming! Why Every Phone Call Should Be Treated as Mission Critical
"These arguments apply to implementation of live chat software and managed chat vendors, as this is often one of the first customer experiences with a store."
Oct 19, 2014
Big Tom LaPointe commented on Patrick Kelly's blog post Incoming! Why Every Phone Call Should Be Treated as Mission Critical
"This is golden - well put and 100% accurate. Calling in as a vendor to hundreds of stores, I hear a multitude of responses, and you have to wonder how it is for a customer sometimes"
Oct 18, 2014
Big Tom LaPointe posted a blog post

Tips for measuring in-house chat performance

In his book, Customers for Life, Carl Sewell says to MEASURE EVERYTHING. So how do you measure how well your team is doing with live chat? For many dealers handling chat in-house, ‘measuring chat’ means tracking the number of chat conversations and leads, and possibly the number of sold…See More
Aug 13, 2014
Big Tom LaPointe updated their profile
Jul 3, 2014
Big Tom LaPointe posted a discussion

Chat Doctor - Free Live Chat advice

As 'car people', we have always helped friends and even customers who never bought with their purchases of vehicles from other sources, with the hope that they would give us a shot when the time or our product was right for them - like helping them structure their lease properly to avoid unnecessary expenses.The same is true of…See More
May 6, 2014

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
CarChat24
What is your current position within your organization?
Interactive Media Manager
What is your company website?
http://www.CarChat24.com
What is your Facebook page/URL?
http://www.facebook.com/tom.lapointe
What is your LinkedIn page/URL?
http://www.linkedin.com/in/tomlapointe
How did you specifically hear about dealerELITE? If referred, who?
referred by Shereef Moawad
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I am a true 'car guy' at heart. I am an automotive writer and author (MODERN SPORT CARS - Barnes & Noble) with extensive experience in sales, service, and CSI initiatives for dealer groups for well over a decade. My car business experience, as well as a passionate work and leadership ethic sharpened Marine Corps at Johns Hopkins University give me a unique ability to thrive in virtually any situation.

The grandson of an automotive factory worker, I grew up in Michigan near the Motor City and finished high school in Nevada. I spent seven years in the Marine Corps as a writer and editor, winning many awards for photography, writing and editing. In addition to my work with in the auto industry, I am an automotive book author and freelance automotive writer for several publications.

What led me to the auto industry is simply this: I love cars. I have raced stock cars and sports cars and competed in Land Rover off-road competitions in Vermont and Colorado. He has worked as a pit official for the 24 Hours of Daytona and 12 Hours of Sebring, and a pit crewman for Indy car and a Hooters Pro Cup stock car races. He has served as a manager of both sales and service for one the largest luxury car groups in the world.

Big Tom LaPointe's Blog

CarChat24 wins 2015 AWA Automotive Website Award

Posted on January 25, 2015 at 4:00pm 0 Comments

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off,…

Continue

Live Chat - take a lesson from MJ and 'Just Do It'

Posted on January 21, 2015 at 9:55am 0 Comments

Some people want it to happen,

some wish it would happen,

others make it happen.
~ Michael Jordan…

Continue

Why holidays make live chat a must on dealer websites

Posted on November 29, 2014 at 5:36pm 0 Comments

Shoppers ready to spend money, combined with manufacturers launching massive incentives and ad campaigns, make the holiday season ripe for increased website traffic. These factors also make a quality live chat service a must to capitalize on all this extra dealership website traffic. More than any other time of the year, buyers are in a rush to find the information they want and need on the products…

Continue

Tips for measuring in-house chat performance

Posted on August 13, 2014 at 7:51am 0 Comments

In his book, Customers for Life, Carl Sewell says to MEASURE EVERYTHING. So how do you measure how well your team is doing with live chat? For many dealers handling chat in-house, ‘measuring chat’ means tracking the number of chat conversations and…

Continue

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At 7:27pm on September 19, 2012, David Long said…

Welcome my brother!

 
 
 

Blog Posts

Have You Got Customers, Clients Or Guests?

Posted by Dave Benson on July 3, 2015 at 7:33am 0 Comments

Some dealerships call them customers, some call them clients, others call them guests…

I’m not fussed with what you call your enquiry, I’m just fussed in how you treat them.

Physiologically…

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Service Your Mercedes Benz At Authorized Service Centers

Posted by Simon Hopes on July 3, 2015 at 3:09am 0 Comments

A Mercedes Benz is an engineering marvel. It not only looks good, it is a symbol of luxury. The owner of a Mercedes usually treats it like a child and takes care of it very well. At the same time when you need to service the car, it is necessary…

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5 Simple Link Building Strategies for Small Businesses

Posted by Mark Frost on July 2, 2015 at 8:43am 0 Comments

When someone new to digital marketing reads…

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Today’s Sales Tip PLUS Free Closing Ratio Tracking Tool

Posted by Dave Benson on July 2, 2015 at 1:19am 0 Comments

What’s the most important number you need to know in…

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Preempt Lease-End Competition for Your CPO Inventory

Posted by Ryan Mayo on July 1, 2015 at 4:30pm 0 Comments

The combination of consumer demand, increasing…

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You're Fired!

Posted by Rob Gehring on July 1, 2015 at 9:51am 0 Comments

Over the years I've seen many dealerships terminate employees for various reasons. Most states today, state in their…

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