Stan Sher Cherry Hill, NJ United States President at Dealer eTraining: Like

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Which best describes you?: Dealership

What company do you work for (or own)?: President at Dealer eTraining

What is your current position within your organization?: BDC Manager / National Trainer (Consultant)

What is your company website?: http://www.dealeretraining.com

What is your Facebook page/URL?: http://facebook.com/ssher

What is your LinkedIn page/URL?: http://linkedin.com/in/stansher83

How did you specifically hear about DealerELITE? If referred, who?: Current Member

Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?: I am looking to network with fellow industry professionals while learning new ideas as well as providing fresh ideas to the community.

As a current automotive internet/bdc director at a dealership and national consultant, I am able to develop new forward thinking strategies that create profit making opportunities for dealers. I am also able to train dealerships on these best practices.

Stan Sher's Videos

Stan Sher's Blog

Congrats You Opened A Dealership Now What?

Posted on April 11, 2017 at 2:48am 0 Comments 2 Likes

Congrats You Opened A Dealership Now What?

To be in the automotive retail, training and consulting business for 14+ years one would tend to pick up some important business life lessons. At Dealer eTraining I have always kept an open mind when it comes to seeing how a dealership operates. I was fortunate to sell…

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Automotive Digital Marketing Firm Auto Ad Builder Provides Auto Dealers Quality Marketing Services

Posted on March 1, 2017 at 5:38am 0 Comments 1 Like

The fast growing automotive digital marketing firm Auto Ad Builder has been serving auto dealers with the marketing services that truly sell more cars.

SOMERVILLE, N.J. - March 1, 2017 - PRLog -- The retail automotive industry has been growing tired of marketing services providers that offer very little to no value. This includes offering cookie cutter services and rarely every…

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The Evolution of the BDC: Has your dealership evolved?

Posted on January 16, 2017 at 4:11am 5 Comments 1 Like

Evolution of the bdc

Evolution Of The BDC: Has your dealership evolved?

A few years ago I performed speaking sessions at multiple conferences including Internet Battle Plan and Digital Marketing Strategies Conference. I even was a guest on a webinar for Dealers Edge. This was and still is a very hot topic. Year after year I find the same car dealers talking about embracing this part of this business. They say that it is the most important part of their business and that they invest more…

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Kelley Blue Book Finally Matters To Car Dealerships

Posted on January 5, 2017 at 4:03am 0 Comments 0 Likes

Remember those days when customers would come in to the dealership saying “Well Kelley Blue Book is saying my trade in is worth $xxx” after you opened them up at $2,000 below that KBB figure? Sure you do. You cannot forget how many times you wanted to say “No problem. Call …

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Comment Wall (22 comments)

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At 12:55am on April 4, 2013, Jason Mickelson said…: Thanks! I always watch to see where you are and what you have to say, too. Seems like you are everywhere!

At 11:53am on April 3, 2013, Bridget Everett said…: Hi Stan,

I am doing great, thanks! I hope you are doing well. Feel free to send any articles over for consideration.

Talk to you soon!

Bridget

At 2:05pm on March 7, 2013, David Villa said…: Stan If you could please call me on my cell when you get a minute 813-385-4750. thank you.

At 12:41pm on August 29, 2012, Mike Sharp said…: Stan I have a few questions for you, would it be possible to schedule a call? I can be reached at (954)644-3731

At 11:47am on July 12, 2012, Romel Quintanilla said…: Thanks for the invite on phone training...I REALLY look forward to hearing your expertise.

At 12:29pm on May 30, 2012, Victor E Berkey said…: Thanks for the request Stan....I look forward to reading your page and hearing from you . Have a great week.

At 11:42pm on May 21, 2012, Romel Quintanilla said…: I'm in Dallas right now for a training; email me to romel@cardenasautogroup.com so we can narrow down a good time to speak via phone. Thanks Stan

At 12:17pm on May 7, 2012, Andrea Lupo said…: You are my first friend on Dealer Elite thanks Stan !

At 8:51pm on April 11, 2012, Donna L. Bolser said…: Great advise... in which I had actually done.. makes me feel like I was doing something right....... but that back fired... A salesman complained to management.... now I have a white board in which I have to insure that each sales consultant gets a lead in the order of the white board...

Good news is....... Sales consultants had started to decline leads... and I post on the white board that they did so... so I pass the lead to the next sales consultant... and go the ones that pass on a lead has to wait until it comes full circle again..... and management approved that.....

Bad news is... the sales consultants are still complaining... now because they don't get any leads, or because they only get bad ones....

It seems that I should have become an elementary school teacher... as I sometimes feel like I work with a bunch of children who wine all the time..........

At 10:42pm on April 10, 2012, Donna L. Bolser said…: Stan... thank-you for input on my question.. it was really helpful... would love to correspond some more about it... Starting up a new BDC / Internet Manager... has been hard to tackle when there is conflict as how it should be done.......... I have my ideas... though they are based with 20 years of Real Estate internet based sales........ and then there are ideas of management and Sales agents who do not have internet sales knowledge like I have......... as a matter of fact....... we only have two working computers... one for me... and one for sales team and customer....... then the sales manager has one and the pre-owned sales manager has one....... all out dated......... I am trying to bring this company up to the today's market savvy....

Perhaps my thoughts are wrong.... I had been calling internet leads... making an appointment... then passing them to a sales rep to make an introduction call...and to further information and to build a re pore.......... but the sales agents will not make the intro call in most cases... and if they do... they will not follow up hours before the appointment to re-confirm the appointment.........

Recently the change has been made that I do not hand off a lead until the customer shows up... (Only because the sales consultant's complained)......... and now they complain that I am Not handing out leads........... so I am at a losing battle........

personally......... I feel............ I call...... introduce myself....... set the appointment........ let them know who their sales person will be......... tell them that they will receive an introduction call and to gather more information........ and that the sales consultant should follow up with the customer as well as with me as to the status...... and I will step back in if needed... especially when there is a NO SHOW.....