Jason Mickelson
  • Ames, IA
  • United States
  • Auto iLead, Inc.
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Which best describes you?
Vendor Partner
What company do you work for (or own)?
Auto iLead, Inc.
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Auto iLead handles email lead management services. We research and study human behavior to determine the best way to lead customers to dealerships. We are excited to give back and share what we have learned either as a dealer partner or through our blogs.

Jason Mickelson's Blog

Google Helps Salespeople Today

Posted on December 14, 2013 at 11:30am 0 Comments

When you log into www.gmail.com today, you will be greeted with a new feature that has been long overdue. For years you have been hitting the link, show images.  Today, Google has opted you in to their new feature which allows images to be displayed in each email from any sender without approving it to happen.  How huge is this???…


Email Strategy - Planting Seeds

Posted on December 4, 2013 at 9:07pm 0 Comments

The importance of ensuring a customer has all the information and resources they need when making a big decision is crucial to turning a stand-offish prospect into a smiling cornstomer (We are in Iowa, of course we use corn references. Keep reading to learn the meaning of cornstomer). Patience, tact and logic seeds are key. 

Occasionally, OK, OFTEN we hear from our prospects about sad news that is keeping them from moving forward…


E4AR - Hyperlink with a question

Posted on November 29, 2013 at 5:48pm 0 Comments

Exceed The Expectations -portion of original blog on our website.

What is our next step when you send an email requesting action from a prospect and it goes without a response? Prospects who are early in the process often require additional…


Produce Email Experts

Posted on November 27, 2013 at 8:44pm 5 Comments

At Auto iLead, the most important task we perform each day is helping people. To help people we must first understand them, their needs, and how to truly HELP. Our commitment to help drives us to enhance the relationship a customer has with a dealership prior to arranging their appointment to inspect or test drive a vehicle. Keep in mind that our leads originate as an email to our dealer clients. Email is often our only means of communication which means we have to be the best! In…


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At 2:40pm on July 11, 2014, steven chessin said…

What is iLead ? 

At 11:15am on April 3, 2013, Stan Sher said…

I really enjoy reading your comments.  Keep up the great work.

At 12:06pm on February 19, 2013, Stu Zalud said…


Thanks for your inquiry about how it was done on the sales floor in the past. Back in the 70's 80's and early 90's the dealership and sales person had much greater control as well as greater margins. If a consumer trusted a dealership or was a previous owner, he really had little leverage of looking at the market to see what else was there other than classified news paper ads. Then he had to invest the time and effort to vist the competing dealership. Often to be disappointed because the description was not accurate. This still happens today by the way.


With significant more margin, over allowances on trades were common. A customer who was shopping had troubl understands th difference in his appraisal from one dealership woh used ACV and discounted his new car and a second who use dsome of that new car margin to inflate the ACV. Usually the inflated ACV got the deal. We operated i na metro market with same brand competitors on each side with-in seven miles. The good news was our location was in the middle, so shoppers going both ways usually stopped.


A good sales associate asking the right question s knew after a few minutes how to structure the deal to maximize his commission and still make a deal. The advent of the Internet and OEM margin compression becasue of other back-end monies like EBE and sales objectives changed the world of new car retailing and added competition with added brands made for less loyal customers.


Even with all the changes, it is still a great business and dealers will make it work. With fewer location  after 08 and 09 the through put in most dealerships is rising and if the SAAR number continues to track at or about 15 million, most dealeships will have very good years.

At 11:45am on December 12, 2011, Kathryn Carlson said…

Thank you for your thoughtful comments on our video on using credit reports in the hiring process.  We have a number of other resources on HR availalbe at www.kpaonline.com.



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