Jason Mickelson
  • Ames, IA
  • United States
  • Auto iLead, Inc.
Share on Facebook
Share

Jason Mickelson's Friends

  • steven chessin
  • Sarah
  • Brian Cox
  • Brandon K. Leytham
  • Frank Ramirez Jr.
  • Josh Marks
  • Connie Keane
  • Scott Hengtgen
  • Randy Hanslik
  • Mr. Natural
  • Steve Stoll
  • Sharon Hill
  • Robert Hildreth
  • David T. Gould
  • Mark Dubis

Jason Mickelson's Discussions

Lone Survivor

Started Dec 5, 2013 0 Replies

Has anyone read…Continue

Tags: Auto iLead, Survivor, Motivation, Lone

Recall Awareness

Started Feb 15, 2013 0 Replies

This week I was blown away when Sam's Club called warning me to avoid consuming the spinach we recently purchased because of E. coli concerns.  WHAT?  That's right; I received a call from a big box…Continue

Purposeful Phone Contact

Started this discussion. Last reply by Jason Mickelson Feb 15, 2013. 4 Replies

Reading advice on how to close more internet email inquiries is entertaining but is it educational enough?  …Continue

Tags: autoilead, Auto iLead, Tips, Purposeful Phone Contact

Please end "Invite a Friend Fridays"

Started Jan 6, 2012 0 Replies

Delve into 2012!  Let's define productivity, and find ways to improve! The only way to improve any aspect of your day is to dig in and examine the little details surrounding the big picture.  I hope…Continue

Tags: Consulting, Training, Invite a Friend Fridays, Auto iLead, AutoiLead

 

Jason Mickelson's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Auto iLead, Inc.
What is your current position within your organization?
President
What is your company website?
http://www.autoilead.com
What is your Facebook page/URL?
http://www.facebook.com/jason.mickelson
What is your LinkedIn page/URL?
http://www.linkedin.com/pub/jason-mickelson/9/a81/822
How did you specifically hear about DealerELITE? If referred, who?
email link
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Auto iLead handles email lead management services. We research and study human behavior to determine the best way to lead customers to dealerships. We are excited to give back and share what we have learned either as a dealer partner or through our blogs.

Jason Mickelson's Blog

Google Helps Salespeople Today

Posted on December 14, 2013 at 11:30am 0 Comments

When you log into www.gmail.com today, you will be greeted with a new feature that has been long overdue. For years you have been hitting the link, show images.  Today, Google has opted you in to their new feature which allows images to be displayed in each email from any sender without approving it to happen.  How huge is this???…

Continue

Email Strategy - Planting Seeds

Posted on December 4, 2013 at 9:07pm 0 Comments

The importance of ensuring a customer has all the information and resources they need when making a big decision is crucial to turning a stand-offish prospect into a smiling cornstomer (We are in Iowa, of course we use corn references. Keep reading to learn the meaning of cornstomer). Patience, tact and logic seeds are key. 

Occasionally, OK, OFTEN we hear from our prospects about sad news that is keeping them from moving forward…

Continue

E4AR - Hyperlink with a question

Posted on November 29, 2013 at 5:48pm 0 Comments



Exceed The Expectations -portion of original blog on our website.



What is our next step when you send an email requesting action from a prospect and it goes without a response? Prospects who are early in the process often require additional…

Continue

Produce Email Experts

Posted on November 27, 2013 at 8:44pm 5 Comments

At Auto iLead, the most important task we perform each day is helping people. To help people we must first understand them, their needs, and how to truly HELP. Our commitment to help drives us to enhance the relationship a customer has with a dealership prior to arranging their appointment to inspect or test drive a vehicle. Keep in mind that our leads originate as an email to our dealer clients. Email is often our only means of communication which means we have to be the best! In…

Continue

Comment Wall (4 comments)

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

At 2:40pm on July 11, 2014, steven chessin said…

What is iLead ? 

At 11:15am on April 3, 2013, Stan Sher said…

I really enjoy reading your comments.  Keep up the great work.

At 12:06pm on February 19, 2013, Stu Zalud said…

Jason:

Thanks for your inquiry about how it was done on the sales floor in the past. Back in the 70's 80's and early 90's the dealership and sales person had much greater control as well as greater margins. If a consumer trusted a dealership or was a previous owner, he really had little leverage of looking at the market to see what else was there other than classified news paper ads. Then he had to invest the time and effort to vist the competing dealership. Often to be disappointed because the description was not accurate. This still happens today by the way.

 

With significant more margin, over allowances on trades were common. A customer who was shopping had troubl understands th difference in his appraisal from one dealership woh used ACV and discounted his new car and a second who use dsome of that new car margin to inflate the ACV. Usually the inflated ACV got the deal. We operated i na metro market with same brand competitors on each side with-in seven miles. The good news was our location was in the middle, so shoppers going both ways usually stopped.

 

A good sales associate asking the right question s knew after a few minutes how to structure the deal to maximize his commission and still make a deal. The advent of the Internet and OEM margin compression becasue of other back-end monies like EBE and sales objectives changed the world of new car retailing and added competition with added brands made for less loyal customers.

 

Even with all the changes, it is still a great business and dealers will make it work. With fewer location  after 08 and 09 the through put in most dealerships is rising and if the SAAR number continues to track at or about 15 million, most dealeships will have very good years.

At 11:45am on December 12, 2011, Kathryn Carlson said…

Thank you for your thoughtful comments on our video on using credit reports in the hiring process.  We have a number of other resources on HR availalbe at www.kpaonline.com.

PollDaddy

 
 
 

Latest Activity

Simon Hopes posted a blog post

The Benefits of Buying a Car from a Ford Dealership

Buying a car is a major financial decision that can require extensive deliberation and thought. The…See More
yesterday
Derek C. Dean posted a blog post

Self Control – Important Factor to Exercise Success

Self-control is the ability to regulate one’s emotions, thoughts, and behavior in the face of…See More
yesterday
Cynthia Madison posted a blog post

5 ways to increase your dealership business's revenue

A dealership can be a very profitable business whether you sell used or brand-new cars. However,…See More
yesterday
Mike theCarGuy Correra posted a video

Training Needs Follow Up

Mike Correra explains why investing in training can backfire if there is no follow-up in this video blog.
yesterday
Doug Van Sach posted a blog post
yesterday
Jim Flint posted a blog post
yesterday
Yogesh Sashi posted blog posts
Friday
Adam Swanson posted a blog post
Thursday
Dave Anderson's blog post was featured

Four Steps to Productively Process Disappointment

Disappointments are a fact of life. The question isn't whether we'll experience them, but whether…See More
Wednesday
Dave Anderson posted a blog post

Four Steps to Productively Process Disappointment

Disappointments are a fact of life. The question isn't whether we'll experience them, but whether…See More
Tuesday
Sally Whitesell's blog post was featured
Tuesday
Bill Wittenmyer's video was featured

#WittsWiseWords: Do You Know What Your Competitors Are Doing

Scoping out your dealership competition is good business. Bill Wittenmyer says it can help you determine what prospects want that you currently aren't providing.
Tuesday
Simon Hopes posted a blog post

American Made New Ford Trucks for Sale!

This is a unique time in history because we are witnessing the rebranding of America on the global…See More
Monday
Bill Wittenmyer posted a video

#WittsWiseWords: Do You Know What Your Competitors Are Doing

Scoping out your dealership competition is good business. Bill Wittenmyer says it can help you determine what prospects want that you currently aren't provid...
Monday
Michael Trasatti posted a video

How to Work With Millennials

Mike Trasatti shares his thoughts about hiring and working with Millennials in this video blog.
Monday
Jim Flint posted a blog post
Oct 11
Sally Whitesell posted a blog post
Oct 11
Lehel Reeves posted a video

How Video Leads to More Sales

Lehel Reeves shares why consumers prefer video and how dealerships can lose sales if they fail to provide it.
Oct 11
Dave Anderson posted a blog post

Develop More Mental Toughness and Killer Instinct

No matter what level you're at, whatever your role, whatever your sport, if you're committed to…See More
Oct 10

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service