"Logic does not work with this argument... IF it did there would be no TrueCar, CarFax and the like. History has proven dealers don't care until their feet (or cash) are in the fire.
IN MY OPINION, the advancement of technology has outpaced the…"
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David T. Gould
- Male
- Lawrenceville, NJ
- United States
- Team Toyota, Langhorne, PA
- Blog Posts (2)
- Discussions (23)
- Events
- dE Groups (3)
- Videos
David T. Gould's Groups
David T. Gould's Discussions
Our obligation as automotive professionals and those promoting to the same...
Started Mar 17, 2014 0 Replies 0 Likes
As automotive professionals and professionals promoting to automotive professionals... We have an obligation to live by and set the highest industry standards.There is only one road to travel...DTGContinue
David T. Gould's Page
Latest Activity
David T. Gould commented on Sean V. Bradley's blog post Make Money Mondays With Sean V. Bradley - How To Handle Price With Internet Prospects
"Good points in this video SVB...
Well worth the watch for however they may apply in your dealership's sales process. (I think we all can get caught in the "we have to give them away" trap because of initial equoting.) With 80% of…"
David T. Gould commented on Ron Rozier's blog post Who Failed who?
"Ron,
My thoughts... not so fast on blowing out Billy Bob "the main man around town"... why not communicate and keep both?
Billy Bob, and volume producers like him, are essential to that owner's dealership's bottom line and hold…"
David T. Gould commented on Stan Sher's blog post The Fall 2014 Automotive Conference Showdown
"I am glad to see diversified e-training opportunities for dealers. The more e-conferences offered, the more possibilities for dealers to get exposed to digital sales, marketing and management techniques. I recommend dealers and their relevant staff…"
David T. Gould commented on Sean V. Bradley's blog post General Manager of Greg Lair Buick GMC, Danny Benites Will Be Speaking at the Internet Sales 20 Group - Boston, MA - September 22-24
"hmmmm... different way of promoting..."
David T. Gould commented on Stan Sher's blog post Increase After Sale Product Penetration Through Automotive Guest Relations (BDC)
"good "out of the box" thinking Stan. right people, with the right support and it would work. DTG"
David T. Gould replied to JIm Fisher's discussion What is most important - Price - Trade In Value - Monthly Payments - Down Payments - Selection? in the group Tailor Your Techniques
"Giving the customer the choice of exactly what they want sounds like a dealer and inventory manager's nightmare... An accepted figure of 80% of customers "switch" from their initial choice on their own. Walking the inventory is a…"
David T. Gould joined MANNY LUNA's group
Tailor Your Techniques
Old School New School Training Techniques .Tailor Them Everyday! Lets Here It From Both and Fuse Them Togetherhttp://vldigitalmarketing.net/See More
David T. Gould commented on Paul Sansone Jr.'s blog post Are We at a Cross Roads with our Auto Sales Staff?
"Paul, Nicely stated. The hidden "cost" of turn over remains the Achilles Heel of any business. Turnover historically is high in the automotive business, every dealer should track turnover, demand a solution and hold managers much more…"
David T. Gould commented on JD Rucker's blog post Recycling Social Media Content is Getting Out of Hand
"JD, (10 Million Toyota vehicles sold... seems news worthy of recycling to me as a Toyota salesperson) Could "Recycled content" be "Original content" to an audience that has not been exposed it prior? For me personally, I find the…"
David T. Gould posted a discussion
Our obligation as automotive professionals and those promoting to the same...
As automotive professionals and professionals promoting to automotive professionals... We have an obligation to live by and set the highest industry standards.There is only one road to travel...DTGSee More
David T. Gould commented on JD Rucker's blog post The Teen Exodus from Facebook is NOT a Permanent Departure
"JD... Great post. I doubt it is just teens their losing. As FB has chased profits their user experience has dropped. Personally, FB was a great resource (originally) to interact with over 1500 friends and more likes... as they interacted I had an up…"
Profile Information
- Which best describes you?
- Dealership
- What company do you work for (or own)?
- Team Toyota, Langhorne, PA
- What is your current position within your organization?
- Internet Sales Manager
- What is your company website?
- http://teamtoyota.net
- What is your Facebook page/URL?
- http://https://www.facebook.com/Social2Promotional
- What is your LinkedIn page/URL?
- http://www.linkedin.com/in/davidtgould
- How did you specifically hear about DealerELITE? If referred, who?
- Facebook.
- Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- (23) Years of automotive experience... OEM (Toyota Motors), Retail (Toyota, Lexus, Nissan, and Lincoln-Mercury. Owned and operated used / service / parts / towing / dealer support facility. My passions are all things digital and automotive. No job is too big or too small... I've done it... I respect the efforts of what and who it takes to deliver a vehicle successfully @ a fair profit with customer satisfaction.
David T. Gould's Blog
Why Do We Push Potential Clients Back Out Of The Sales Funnel? - brought to you by: DTG - Digital Efficiency
Posted on February 12, 2012 at 12:00am 7 Comments 0 Likes
Digital Efficiency, to me, means getting the most from your digital marketing and digital advertising efforts (dollars). To get the "most", I see a glaring need for the recognition and maximization of Digital Assets. Digital Assets? Digital Parts, Pieces and Flow of the same. This post addresses Digital Flow Efficiency.
Recently, while attending a Digital Marketing training seminar, an interesting observation was pointed out. What happens on your website once a lead…
ContinueAutomotive Dealer Data Access - Data Fields, Lock'm Down - DTG Digital Efficiency
Posted on February 8, 2012 at 12:00am 8 Comments 1 Like
The Data War is raging.
Automotive dealers are becoming more enlightened daily as they are being exposed at NADA and through forums such as DealerElite to the very serious matter of consumer and dealer data leakage. By data leakage, I am referring to the unrestricted polling or scraping of their dealership DMS (computer systems) by vendors providing software "solutions" that are suppose to be helping dealers organize and maximize sales. Typically, these vendors have inserted…
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