Stu Zalud
  • Mc Lean, VA
  • United States
  • NADA
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Which best describes you?
Dealership
What company do you work for (or own)?
NADA
What is your current position within your organization?
Director of Dealer Services
What is your company website?
http://WWW.NADA.COM
How did you specifically hear about DealerELITE? If referred, who?
WORD OF MOUTH
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
35 years experience as a dealer and 5 years as Director of Dealer Service at the NADA Used Car Guide Company. Educating dealers on the need t omodify the traditional appraisal process in dealerships. Dissatisfaction with dealership appraisal process by consumers is over 80% and the appraisal influences over 80% of consumers whether they buy from you or somewhere else. Gen Y is a game changer as well.

Stu Zalud's Blog

GenY Buyers are Unlike Previous Generations!

Posted on March 16, 2012 at 9:13am 1 Comment

This new Generation of buyers 80 million strong are rapidly becoming the largest driving force in the market place. They require different selling interaction than previous Generations. 

NADA has a workshop and Booth at Digital Dealer that will talk to these points for anyone attending. We have compiled a great deal of data and done consumer research to help dealers better understand these buyers and their habits. 

Here are a few thought starters:

1. 1 in 4…

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Transaction Data

Posted on August 31, 2011 at 2:45pm 0 Comments

I believe dealers need to look very hard at who is extracting data from their DMS systems. There are a lot of vendors out there today that will visit a dealer with the idea of sending zip code driven leads to the dealer and the payment for the lead is made after the vehicle sells. In theory, this makes perfect sense, except for one little hiccup. In order to match the lead and the vehicle sold the vendor requests access to the dealership's sales data in the…

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