This new Generation of buyers 80 million strong are rapidly becoming the largest driving force in the market place. They require different selling interaction than previous Generations.
NADA has a workshop and Booth at Digital Dealer that will talk to these points for anyone attending. We have compiled a great deal of data and done consumer research to help dealers better understand these buyers and their habits.
Here are a few thought starters:
1. 1 in 4 vehicles sold in the next two years will be sold or leased to this generation.
2. Gen Y buyers will recommend dealers who offer them good showroom
experiences even if they don't purchase.
3.Transparency is critical to success with Gen Y
4.Trust is established with validation.
5.Gen Y'ers are natives of the data world we all live in today.
Our workshop if you attend Digital Dealer is 2:30 on Wed. and it is titled:
How Gen Y Has Changed the Appraisal Process. It is under the Pre-owned heading. We will cover this aspect of Gen Y as well as other important points about the Gen Y behavior and their expectations.
I am always available to discuss this topic in greater detail. firstname.lastname@example.org