As the cost of vehicles goes up, leasing is making a strong rebound in the market.  OEM and dealer advertising are putting a strong focus on their lease programs. And with extra money in their pockets (tax breaks, increased salaries, etc.) consumers are looking to upgrade their vehicles.  All this is good news for auto retailers.

The issue from a transparency viewpoint is the “low monthly payment and big down payment” advertising to lure consumers into the dealership.  At this point…

The dealerCor Team Focuses on Developing In-house Insurance Programs to increase Auto Dealer Profits and Lower Benefit Program Costs.

dealerCor has just announced that Kevin Bradberry, former owner of TK Worldwide, one of the premier automotive recruiting and training companies, will become their Vice President of Sales. Kevin brings with him 21 years of automotive industry experience and a deep knowledge of dealer operations. That background assists…

We talk about commitment, sacrifice, and courage but too often in our world today those words ring hollow and many only "talk the walk."  In honor of one man who chose to "walk the talk" I changed my profile photo to honor Arland D. Williams Jr. who made the ultimate sacrifice to help others.   I invite you to read more about him.

• Latest NADA and Urban Science stats said new car dealerships sold approx. 16.5 million new and 9.9 million used (retail) vehicles in 2014

• Consumers bought over 600,000 vehicles from TrueCar dealers in 2014. That means using numbers from above; they were directly or indirectly responsible for only 2.3% of vehicle sales last year from new car dealers.
  
  
• 97.7% of  new and used vehicles sold by new car dealers are NOT sold via TrueCar …