Jeff Novak
  • Male
  • Geneva, OH
  • United States
  • Liberty Ford
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Which best describes you?
What company do you work for (or own)?
Liberty Ford
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Consultant / Sales Process Designer / Sales Trainer
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Digital marketing artist with a tireless work ethic adept at creating, staffing, and implementing marketing and sales processes that spur online conversions and increase sales and customer retention. Accomplished in streaming market offers upon a artfully crafted current of "why buy" messaging, reputation management, and branding assets to convert exposure into engagement. Creative decision maker that incorporates both qualitative and quantitative data into sales and marketing strategies who welcomes collaboration. Insightful sales trainer that establishes process, good habits, and believes in empowering a well trained team.

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Jeff Novak's Blog

Training New Hires - It's Not About Money, It's About Being a Decent Human Being

Posted on April 25, 2018 at 4:30pm 0 Comments

Years ago someone shared with me that old maxim "you gotta throw some spaghetti at the wall and see if it sticks".  So it seems that if one flings pasta at the wall, a fully cooked noodle will stick, one that has not finished cooking will not. Somewhere in time a little boy or girl watched grandma do this, connected this imagery to the trying new ideas and suddenly a clever new boardroom analogy was born!…


Personalized Video - Getting Over Yourself To Get Through To Your Customers

Posted on February 19, 2016 at 8:30am 0 Comments

If you have ever watched a TV show of video bloopers, been on Reddit, have friends or relatives that include you in the address bar of every funny viral email they send, or have surfed YouTube for blooper videos, then you probably have seen Bill…


I'm Sorry, Was That Your URL?

Posted on February 17, 2016 at 4:00pm 0 Comments

Love him politically or hate him, Donald Trump's strategy cannot be labelled "timid".  Recently the news included a story that Jeb Bush had failed to renew or claim  Though the page was blank and, thus, no cause for concern, it now redirects to…


When Will the CRM Evolve?

Posted on February 17, 2016 at 2:37pm 0 Comments

Many, many moons ago I was a brand new agent at the Western Southern Life Insurance Agency.  I was given a debit book (book of customers whose premiums were collected by the agent), piles of marketing material, business cards, and a cool little desk that opened like the ones I had in elementary school.  I was also given a stack of 3x5 index cards with pre-printed fields on them complete with a metal box whose dividers allowed you to file the cards according to who was to be called throughout…


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