Years ago someone shared with me that old maxim "you gotta throw some spaghetti at the wall and see if it sticks". So it seems that if one flings pasta at the wall, a fully cooked noodle will stick, one that has not finished cooking will not. Somewhere in time a little boy or girl watched grandma do this, connected this imagery to the trying new ideas and suddenly a clever new boardroom analogy was born!
Automotive dealership managers love the spaghetti throwing method. Even in the age of precision analytics dealer managers "try it and see if it sticks."
A troubling majority of automotive sales managers apply this same technique to their hiring and training actions, too. It has been well established that this results in a prodigal waste of payroll funds. All money issues aside, Not committing to the success of your news hires flies in the face of basic human decency. If you hire someone, you owe it to them to make provisions for their success.
Most people begin a new job awash in optimism. Their hiring marks a new beginning full of promise. This time it will be better, they said so in the interview! Then comes his/her first day...
The typical automobile salesperson's first day as a new hire involves showing up at a sales meeting where he/she is subjected to a mix of mistrusting stares. He/she may get a cursory introduction, or not. The new hire may eventually get some logins to start taking OEM product training. At some point he/she will be shown a place to sit and told to watch the door. When he/she finally feels confident, well -- take an up! In about six months the managers will let the new hire go and then joke about their poor performance.
|"Yeah, I tried, but either you know how to cat or you don't."|
Am I being a little over dramatic? Is my brush a bit broad? Yes, but understand that I have seen various aspects of this in far too many dealer organizations. (I know owners/managers who actively avoid learning a new hire's name until they make it six months. If you do this, by the way, you're an asshole.)
Constant turnover is costly. Unsuccessful new hires cost money. To me cost is only part of the issue. Look, if someone has agreed to come and work in your organization, as an owner or manager you have a moral obligation to at least equip them for success.
|She just wants to succeed in her new career.|
At the very least, a new hire training program should include:
No one fell out of their mother's womb selling cars. While you cannot train ambition and personality does play a part in sales, the idea that someone is either a natural or not is the banter of the lazy or unskilled manager. The new hire trusts you to help him/her learn. They want to succeed. Help them! You will make a good (and stable) living -- and it will show you're a good person!
You need to be a member of DealerELITE.net to add comments!