An advertising agency that Great Lakes was using had sent up a horrendous script for a radio spot. I wished I had copied it. Fragmented sentences, no calls to action, no flow. Horrible.

I asked if I could tweak it a little. Taking a cue from my affection for Zooey Deschanel I wrote a script to echo the sexy warmth of "Baby It's Cold Outside". I used our staff and tried to coach them out of their comfort zone to spice up the execution, a little. They did a nice job.

I used some images and video off our cutting room floor to make a video version of the radio ad for our social media channels.

Rating:
  • Currently 0/5 stars.

Views: 64

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

© 2022   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service