An advertising agency that Great Lakes was using had sent up a horrendous script for a radio spot. I wished I had copied it. Fragmented sentences, no calls to action, no flow. Horrible.
I asked if I could tweak it a little. Taking a cue from my affection for Zooey Deschanel I wrote a script to echo the sexy warmth of "Baby It's Cold Outside". I used our staff and tried to coach them out of their comfort zone to spice up the execution, a little. They did a nice job.
I used some images and video off our cutting room floor to make a video version of the radio ad for our social media channels.