Stan Sher of Dealer eTraining - Factory OEM Certification - Product Knowledge

Stan Sher of Dealer eTraining talks about how important it is to take the time to learn about the product that you are selling. Spend the extra hours to take the tests and become factory certified. Not only does it pay more money in spiffs but it also makes you better at selling. Customers will like you and appreciate you. On a Zoom call hosted by Stephany Escobar training about car sales, I was invited to speak up about what I did to get successful in the business. I used to take tests, write down my answers, fail and retake the test until I passed. It would allow me to be better at presenting the vehicle and do better walkarounds. Do not just pay someone $100 to take tests for you. Professionalism in automobile sales is important!

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