To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy to discuss the evolution of fixed ops and how to extract much of the inherent value of the parts and service departments.
Don't forget to subscribe: http://bit.ly/2lAyOMK…Continue
Added by Dane Saville on July 10, 2020 at 12:15pm — No Comments
Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search results for – purposefully – the things you sell. Keyword stuffing for the cities you service is somewhat old school.
The SEO process includes new landing pages, updating meta titles and…
Added by Jim Flint on July 10, 2020 at 10:12am — No Comments
With the advancement of technology and sudden wave of consumer adoption, the automotive retail sector is experiencing a global revolution and that can only be attributed to digitization. Thanks to digital platforms and solutions, dealers have experienced many recent changes.
Total retail sales in the United…Continue
Added by Steve Southin on July 10, 2020 at 9:30am — No Comments
The world has witnessed drastic changes in just a few short months. The economic fallout from the COVID-19 pandemic has impacted nearly 50 million workers since the end of February, according to Mark Zandi, chief economist at Moody’s Analytics in a recent CNBC1 report.
While Moody’s also believes “the COVID-19 recession is over1,” automotive dealers of every size should be taking this time to review every aspect of their business to ensure maximum readiness for when the…Continue
Added by John Sternal on July 9, 2020 at 3:46pm — No Comments
Topic Expert: Jeremy Anspach, CEO of PureCars
Background: New-car inventory at the beginning of June was down by a third, compared to the same time last year, according to research from Edmunds.com. At the same time, June auto sales climbed about 3.3% from May, although they are down by 30% compared to a year earlier, according to estimates from Cox Automotive. So, what IS moving as we head into July? Jeremy Anspach…Continue
Added by John Sternal on July 8, 2020 at 12:48pm — No Comments
I am incredibly humbled that David Kain took the time to learn about PAVEInspect last week.
"David Kain, President of Kain Automotive interviews Steve Southin, Co-CEO of DiscoveryLoft about their new vehicle inspection tool, PAVE INSPECT. PAVE INSPECT allows…Continue
Added by Steve Southin on July 6, 2020 at 6:30pm — No Comments
Added by Jim Flint on July 2, 2020 at 10:00am — No Comments
Leading Digital Advertising Platform Helping Auto Dealers Drive Consumer Demand From COVID-19
ATLANTA, July 1, 2020 -- PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has been certified as one of the official providers of digital advertising for the …Continue
Added by John Sternal on July 1, 2020 at 2:17pm — No Comments
How well do you retain sales staff? The average annual turnover rate for salespeople in our business is 67 percent, according to Automotive News.
That’s an alarming statistic when you consider it can cost upwards of $10,000 to replace one salesperson. This figure accounts for recruiting fees, on-boarding costs and potential lost revenue from missed deals.
Added by Bill Wittenmyer on July 1, 2020 at 2:17pm — No Comments
Dealer Elite Readers Benefit from 20% Discount now through July 10th
50% full – book today!
The Power of LIVE VIRTUAL Experiences!…Continue
Added by DealerELITE on July 1, 2020 at 11:21am — No Comments
Convincing people to make a purchase is an art of its own, no matter what you sell. But, if we were to compare selling cars with marketing beauty products, the former would be more challenging because cars are more expensive items. Lucky for you, they are also essential parts in someone’s life, so when they step inside a dealership, they’ve already decided to make the purchase. The only problem could be that they can’t find exactly what they need. In fact,…Continue
Added by Cynthia Madison on July 1, 2020 at 2:40am — No Comments
Ever had a customer tell you they were “Completely Satisfied”, but then “trash”…Continue
Added by Herb Mast on June 30, 2020 at 11:58am — No Comments
Customers are becoming incredibly sophisticated, elusive, and empowered since the latest digital retail wave. As a result, the dynamics of the relationship between brands and customers is evolving. But even in this new digital era of online engagement and transparency, the reality is that the relationship dealers should hope to have with customers…Continue
Added by Steve Southin on June 30, 2020 at 9:34am — No Comments
I've never been more excited to launch a season of the KPI Cafe than what we'll release starting on Friday, July 10th. We are going to have a robust discussion on various aspects of your dealership's fixed operations with a great lineup of industry experts.
Dave Foy - Evolution of a Dealership's Fixed Operations
Added by Dane Saville on June 29, 2020 at 1:43pm — No Comments
In today’s times, people are concerned about COVID-19 as are businesses. Technology has become more important than ever for both consumers to shop as well as businesses to stay afloat. Many dealerships were restricted from sales being open while some were allowed to only sell online. How, exactly, do you sell a car completely online to consumers who are…Continue
Added by Jack Behar on June 29, 2020 at 9:46am — No Comments
To build customer trust and become an excellent leader, any entrepreneur needs an effective branding strategy for their business. It’s essential to keep in touch and communicate better with your potential and existing customers, answer all their questions, and build a strong connection. By doing so, you’ll…Continue
Added by Cynthia Madison on June 29, 2020 at 8:04am — No Comments
Mark and Mike discuss the power of storytelling and its impact on your success. This was so juicy we separated it into two parts. In the comments tell us your story of when your ability to effectively share a story positively impacted your life.
To learn more about Mike visit…Continue
Added by Mike Marshall on June 28, 2020 at 10:13pm — No Comments
As the automotive lead process is not a new thing. It has become obvious there is a collision between the dealership’s automated systems and human engagement. If you missed our previous post click here
Today, we will focus on the first two steps in the lead development process. The autoresponder…Continue
Added by Todd Smith on June 26, 2020 at 2:38pm — No Comments
Right now, we are conducting an experiment about sales lead follow up and effectiveness that I wanted to share it with you. We tested 100 dealerships and recorded exactly how they responded to an internet lead request.…Continue
Added by Todd Smith on June 26, 2020 at 2:30pm — No Comments
Phone Skills Pay the Bills
How many times have we heard this: “The customer is on the way and it’s a done deal!”
The salesperson washes the car and pulls it up front. He/she throws a Sold Sign on the dashboard and waits, and waits and waits….
The customer never shows.
The Sales Manager calls the customer only to be told the customer went to the wrong dealership and decided to purchase there, or something to that effect. The point here is that it could…Continue