Teamwork and CSI are like a relay race. It's not as important who starts or who finishes. What’s important is that the baton does not get dropped!

Are you constantly training & most importantly recognizing all who touch the baton? Salespeople? Service advisors? Techs? Car washers? Receptionists?

Building an intentional culture in your dealership takes sound leadership, collaboration, execution, and reinforcement.

However, it comes down to one simple formula...............

Intentional culture formula:…

Elmer Wheeler coined the term in the 1930’s. Basically, he told customers the benefits they will get from a product or feature rather than what it did. He painted a picture convincing the customers how they would feel after using the product as well as what impact it would have on them. “It’s the sizzle that sells the steak and not the cow.”

Simple steps to sell the…

The Many Hats of the Auto Dealership General Manager

By Richard A Nimphie | Submitted On October 24, 2012

The general manager acts as an extension of the dealer/owner and, as such, not only assures the successful direction of long and short-range objectives, but is also responsible for the discipline, morale, and effectiveness and well-being of each person employed by the dealership. He/she develops efficient managers and works through them to see that mutually agreed upon goals…