It’s incumbent on dealership leaders to put meaning to each employee’s job function and in turn make sure they understand how their work contributes to the greater good of the company, regardless of their position.

All too often we celebrate and recognize those on the "front line" and not those in a support position. Each position in a dealership has a connection to customer satisfaction and profitability. Whether its someone in accounting, a lot porter, technician or parts counterperson, recognizing their importance is fundamental to a high-performance culture.