Phil Spagnoli
  • Seattle, WA
  • United States
  • Elead
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Phil Spagnoli's blog post was featured

How to Destroy your personal brand overnight

“How to Destroy your personal brand overnight”   What is a Personal Brand? Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see. It is the telling of your story. How it reflects your conduct, behavior, spoken and unspoken words, and attitudes. So, let’s think about this!  You…See More
Nov 15
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Phil Spagnoli posted a blog post

How to Destroy your personal brand overnight

“How to Destroy your personal brand overnight”   What is a Personal Brand? Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see. It is the telling of your story. How it reflects your conduct, behavior, spoken and unspoken words, and attitudes. So, let’s think about this!  You…See More
Nov 14
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Phil Spagnoli posted a blog post

5 Tips to Overcome Car Sales Objections

Buying a car is a big, expensive purchase that few people undertake lightly. So, of course you’re going to hear a lot of car sale objections. Don’t take “I need to think about it” personally. Your job is to be a consultant – there to answer every question with the goal of finding the perfect-fit vehicle and starting a relationship. The majority of people visit fewer than…See More
Sep 14
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Phil Spagnoli posted a blog post

5 Text Templates that Work with Video for Today’s Market

Videos and texts go together like peanut butter and jelly. A perfect pair. Videos keep customers engaged and help build rapport. Texts deliver information fast and are hard to ignore. We’re conditioned to listen for that “ping,” so it’s no wonder…See More
Aug 17
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Phil Spagnoli posted a blog post

Is One-Price Right for Your Dealership? 5 Reasons to Say Yes.

In this latest edition of my series on modern retailing I’m taking on one of the biggest topics in our industry: the one-price store. This model has been around for nearly 20 years. Yet, few dealerships have adopted it even as this model is…See More
Jul 22
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Phil Spagnoli posted a blog post

Can F&I and Modern Retailing Co-Exist?

Today’s consumers demand, and deserve, a fast and modern (digital) way to buy cars. Our industry has taken great strides to get there, but we still have a way to go. Especially when it comes to F&I. The F&I process sucks time. It’s unlikely that buying a car will ever be as quick as picking up a few things at Target, but it doesn’t need to drag on for hours…See More
Jul 6
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Phil Spagnoli posted a blog post

What Does Modern Retailing Mean and Why Should You Care?

I’ve read a lot of articles lately about how dealers took a digital leap forward in 2020 due to the pandemic. In the majority of cases, this means they added digital retailing tools to their websites. Did anything else change? I’d argue, no. In most cases, dealerships have not changed their sales…See More
Jun 30
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Phil Spagnoli posted a blog post

Top 3 Digital Enhancements for Independent Dealers

The independent dealers I’ve talked to are killing it right now. They snapped up inventory before the chip crisis that continues to make finding quality used vehicles like finding a needle in a haystack. Consumer demand led to a record 10 percent increase in used vehicle prices…See More
May 24
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Phil Spagnoli's blog post was featured

Where does this chip crisis go?

It’s popular to talk about the chip shortage – and for good reason. The blows just keep coming. First, the slash in vehicle production. Dealers who typically inventoried 600 to 700 new cars now have fewer than 50. I spoke with a dealer in California last week who literally had two new vehicles on his lot. Two! Then, the subsequent soaring cost of used vehicles. According…See More
May 24
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Phil Spagnoli posted a blog post

Where does this chip crisis go?

It’s popular to talk about the chip shortage – and for good reason. The blows just keep coming. First, the slash in vehicle production. Dealers who typically inventoried 600 to 700 new cars now have fewer than 50. I spoke with a dealer in California last week who literally had two new vehicles on his lot. Two! Then, the subsequent soaring cost of used vehicles. According…See More
May 17
0 Comments
Phil Spagnoli's blog post was featured

How and Why to Supercharge CRM Use

Norm walks into Cheers and what do we hear? A resounding “NORM!” I think it’s true that “sometimes you want to go where everybody knows your name.” I bet your customers want the same recognition. After all, we’re in the people business. And what do most people want? Recognition. The feeling that someone knows them, cares about their wants and needs, and works to fulfill…See More
Apr 29
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Phil Spagnoli posted a blog post

How and Why to Supercharge CRM Use

Norm walks into Cheers and what do we hear? A resounding “NORM!” I think it’s true that “sometimes you want to go where everybody knows your name.” I bet your customers want the same recognition. After all, we’re in the people business. And what do most people want? Recognition. The feeling that someone knows them, cares about their wants and needs, and works to fulfill…See More
Apr 28
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Phil Spagnoli posted a blog post

How to Become a Top Sales Producer Today

For decades, the unofficial motto of the auto industry seemed to be “we’re for anything but change.” Then the pandemic threw our “normal” sales process into a tail spin. Seemingly overnight, dealership floors turned into ghost towns and the sales process moved online.While some dealerships are in states that are now open with decent traffic in their showrooms, that is not…See More
Mar 17
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Phil Spagnoli's blog post was featured

9 Steps to the Ultimate Lead Follow-Up Process for Car Sales

In today’s retail environment, why are so many dealerships still playing games with customers? Sales Managers and salespeople dodge questions and push hard for appointments. They’ll also play bait and switch with website offers. Are you among them? Playing games ruins your reputation and costs you sales —I know this from a personal experience. On the day before Christmas, I was going to buy Dodge Charger for my daughter. I went to the website of the closest Dodge dealership and saw a special…See More
Feb 14
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Phil Spagnoli posted a blog post

9 Steps to the Ultimate Lead Follow-Up Process for Car Sales

In today’s retail environment, why are so many dealerships still playing games with customers? Sales Managers and salespeople dodge questions and push hard for appointments. They’ll also play bait and switch with website offers. Are you among them? Playing games ruins your reputation and costs you sales —I know this from a personal experience. On the day before Christmas, I was going to buy Dodge Charger for my daughter. I went to the website of the closest Dodge dealership and saw a special…See More
Feb 10
0 Comments
Phil Spagnoli posted a blog post

Funneling Marketing Dollars to Generation Z Buyers

Generation X is at peak buying power with the lucrative Millennial generation not far behind. Marketing to both of these generations is a smart, long-term play. However, another big buying group is ready to give its predecessors a run for their money: Generation Z. Born between 1995 and the mid 2000s, Generation Z accounts for slightly over 20 percent of the US population and holds around…See More
Jan 27
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Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Elead
What is your current position within your organization?
Regional Sales Director
What is your company website?
http://elead-crm.com
What is your Facebook page/URL?
http://https://www.facebook.com/eLEADCRM/
What is your LinkedIn page/URL?
http://https://www.linkedin.com/in/philip-spagnoli-b21a6b32
How did you specifically hear about DealerELITE? If referred, who?
industry friends
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I have worked in the auto business my whole working life, including serving as the Fixed Ops Director and Service Manager for a dealership in Washington State. I bring what I learned in the dealership to my work with Elead to help dealers improve sales and customer satisfaction.

Phil Spagnoli's Blog

How to Destroy your personal brand overnight

Posted on November 14, 2021 at 9:46pm 0 Comments

“How to Destroy your personal brand overnight”

 

 

 

What is a Personal Brand?

 

Your personal brand is how you promote yourself. It is the unique combination of skills,…

Continue

5 Tips to Overcome Car Sales Objections

Posted on September 14, 2021 at 7:58am 0 Comments

Buying a car is a big, expensive purchase that few people undertake lightly. So, of course you’re going to hear a lot of car sale objections. Don’t take “I need to think about it” personally. Your job is to be a consultant – there to answer every question with the goal of finding the perfect-fit vehicle and starting a relationship.

 

The…

Continue

5 Text Templates that Work with Video for Today’s Market

Posted on August 17, 2021 at 2:08pm 0 Comments

Videos and texts go together like peanut butter and jelly. A perfect pair. Videos keep customers engaged and help build rapport. Texts deliver information fast and are hard to ignore. We’re conditioned to listen for that “ping,” so it’s no wonder…

Continue

Is One-Price Right for Your Dealership? 5 Reasons to Say Yes.

Posted on July 22, 2021 at 11:19am 0 Comments

In this latest edition of my series on modern retailing I’m taking on one of the biggest topics in our industry: the one-price store. This model has been around for nearly 20 years. Yet, few dealerships have adopted it even as this…

Continue

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At 2:15pm on January 16, 2021, Maris A said…

Good Day,
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