In the competitive world of automotive service, keeping customers satisfied and loyal is essential for long-term success. The cost of acquiring a new customer is significantly higher than retaining an existing one, making customer retention a top priority for any automotive service business. But have you ever wondered just how much it…Continue
Do we as auto dealers even know what that means? Or do we just want it because it’s the new HYPE!
When I think of the words AI, I think of (Jarvis) “That computer voice that I can talk to that knows the outcome of what I want to do even before I do”! You know the computer that…Continue
Buying a car is a big, expensive purchase that few people undertake lightly. So, of course you’re going to hear a lot of car sale objections. Don’t take “I need to think about it” personally. Your job is to be a consultant – there to answer every question with the goal of finding the perfect-fit vehicle and starting a relationship.