John Sternal
  • Boca Raton, FL
  • United States
  • Merit Mile
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John Sternal posted a blog post

Lease Credit Approval Rates Dip To Begin 2018

Higher-Than-Average Number of Lease Shoppers Continued To Search for Luxury Leases Into January and Past the Holiday Promotions Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 57.8% approval rate in January to begin 2018, down from 62.0% in December. January’s rate was higher than the 50% rate from a year ago in January 2017. Some of the reason for the lower-than-normal approval rate…See More
Feb 12
John Sternal posted a blog post

Residual vs. Int Rate: Bigger Impact to Car Payments?

With interest rates expected to continually increase in 2018, despite the recent stock market sell-off, and used car prices continuing to fall this year, mostly due to rising supply, car shoppers often ask how rising interest rates and falling residuals may impact their payments. Swapalease.com conducted an analysis of both scenarios taking into account a typical vehicle with an MSRP of $35,000. Here are the assumptions: Term: 36 month leaseResidual: 49%Interest Rate: 4.00%Monthly Payment:…See More
Feb 8
John Sternal posted a blog post

Kia, Lexus, and Jeep See Highest Traffic Lifts During Super Bowl LII

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its annual Super Bowl report, which reveals the auto brands that drove the greatest traffic increases across its portfolio of publishers. This year, the Kia Stinger saw the greatest lift in shopper interest as a result of its “Feel Something Again” spot featuring Steven Tyler.Super Bowl LII, which registered 103.4…See More
Feb 6
John Sternal posted a blog post

How Did The Navigator & Tiguan Grammy Ads Impact Auto Shoppers?

Jumpstart Automotive Media analyzed shopping patterns from millions of automotive shoppers viewing vehicle ads during the Grammys this past Sunday. Here are some interesting data points that shed light on the success of the ad spots. This data analyzes vehicle research patterns of auto shoppers during the Grammys, and compares to share of interest during the three weeks prior to the Grammys. Lincoln…See More
Jan 30
John Sternal posted a blog post

NEW ANALYSIS SHOWS ALTERNATIVE FUEL VEHICLE GROWTH IN THE SWAPALEASE.COM LEASE MARKETPLACE

Swapalease.com, the nation’s largest online auto lease marketplace, offers new data that show the growth of Alternative Fuel vehicles in the lease marketplace, including hybrid and Electric Vehicles (EV). The analysis shows that Alternative Fuel vehicles now make up roughly 7.5% of the Swapalease.com marketplace, up from 5.5% back in 2015.The analysis comes on the heels of a report by …See More
Jan 26
John Sternal's blog post was featured

BLACK BOOK DATA SHOWS ALL VEHICLE SEGMENTS DEPRECIATING SLIGHTLY HEADING INTO 2018

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -2.9%. Cars overall dropped -3.0% and trucks decreased -2.8% in value during December. All vehicles averaged a 12-month depreciation of -13.2% during 2017, compared to -17.3% in 2016.Two vehicle segments tied for the lowest depreciation during December. Both Small Pickups and Full-Size Vans decreased in value by just -1.7%. Vehicles in the Small Pickups segment include the Toyota…See More
Jan 19
John Sternal posted blog posts
Jan 18
John Sternal posted a blog post

LEASE CREDIT APPROVAL RATES PERFORM BETTER THAN USUAL IN DECEMBER

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 62.0% approval rate for December. The lease credit approval rate decreased slightly from November’s rate of 67.5%.In December there is always a heavy emphasis on holiday promotions for luxury vehicles. More shoppers interested in these leases typically mean higher volumes of lease applicants, which also come with a higher…See More
Jan 10
John Sternal posted a blog post

Jumpstart Automotive Media Path to Purchase Insights: How the Recent LA Auto Show Illustrates the New Way Shows Cater to Car Shoppers

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, released new data showing the impact that auto shows’ changed approach is having on car shopping. Today’s auto shows are less about concept cars that rarely make it to mass production, and more about showcasing technology and innovation found in cars that are available to consumers.Jumpstart recently analyzed several popular vehicles on display at the …See More
Dec 21, 2017
John Sternal posted a blog post

LEASE CREDIT APPROVAL RATES CONTINUE TO RISE AS YEAR END COMES TO A CLOSE

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.5% approval rate for November. The lease credit approval rate improved over last month’s rate of 55.6%, and up from just 47.6% in September, marking the highest percentage of approval since August when it was at 68.3%.Other than August, the lease credit approval rate has only been higher two…See More
Dec 20, 2017
John Sternal posted a blog post

BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up. For example, consumers can lease a 2017 Ford Fusion for $327 per month, compared with a new …See More
Dec 12, 2017
John Sternal posted a blog post

Jumpstart Automotive Media Path to Purchase Insights: How December Seasonal Promotions Have Impacted Luxury Shopper Interest

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released new data showing how much of an impact automotive holiday advertising and promotions have had on luxury shoppers during the month of December. In analyzing luxury shopper interest trends, December ranked as the second-highest month for luxury brand shopping in both 2015 and 2016.For the past several years, luxury auto manufacturers have designed special holiday advertisements and promotions…See More
Dec 6, 2017
John Sternal posted a blog post

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q3 2017

wapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the third quarter, 2017. The report shows that the impact from Hurricanes Harvey and Irma had a noticeable effect on lease shopping during the third quarter. Search traffic for today’s auto brands was up an average of 20.1% compared to the second quarter. Click…See More
Dec 4, 2017
John Sternal posted a blog post

Jumpstart Automotive Media Path to Purchase Report: October “Truck Month” Shows Shopper Interest Gains for Large Pickups; Interest in Subcompact SUVs/CUVs Continues to Fall

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly path to purchase report with a focus on shopper interest during October’s “truck month.” The report shows that month-over-month shopper interest was up 14% for Full-Size Pickups and 11% for 3/4 and 1-ton Pickup Trucks.October is known in the industry as the month auto brands typically spotlight trucks (e.g., Ford F-150, RAM 1500) with additional advertising during sporting events…See More
Dec 1, 2017
John Sternal posted a blog post

SWAPALEASE.COM SURVEY ON INCENTIVES SHOWS MORE DEALERS INCREASING INCENTIVES ON LEASES IN 2017

Swapalease.com, the nation’s largest online car lease marketplace, today unveiled results of its latest survey on incentives, with dealers saying they’re offering roughly the same incentives on financed vehicles in 2017 compared to last year, but are offering 3X as much incentives on lease deals today versus a year ago.Incentives Jump for Leases; Remain Stable for Financed VehiclesSwapalease.com presented an online survey…See More
Nov 17, 2017
John Sternal posted a blog post

LEASE CREDIT APPROVAL RATES BOUNCE BACK IN OCTOBER

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 55.6% approval rate for October. The lease credit approval rate improved over last month’s rate of just 47.6%, marking the lowest percentage of approval so far in 2017. Consumer confidence is likely playing a role in the improvement in automotive lease credit approval numbers. During the month of October, consumer confidence reached the…See More
Nov 15, 2017

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Merit Mile
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http://meritmile.com
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John Sternal's Blog

Lease Credit Approval Rates Dip To Begin 2018

Posted on February 12, 2018 at 12:00pm 0 Comments

Higher-Than-Average Number of Lease Shoppers Continued To Search for Luxury Leases Into January and Past the Holiday Promotions

 

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 57.8% approval rate in January to begin 2018, down from 62.0% in December. January’s rate was higher than the 50% rate from a year ago in January 2017.

 

Some of…

Continue

Residual vs. Int Rate: Bigger Impact to Car Payments?

Posted on February 8, 2018 at 10:13am 0 Comments

With interest rates expected to continually increase in 2018, despite the recent stock market sell-off, and used car prices continuing to fall this year, mostly due to rising supply, car shoppers often ask how rising interest rates and falling residuals may impact their payments.



Swapalease.com conducted an analysis of both scenarios taking into account a typical vehicle with an MSRP of $35,000. Here are the assumptions:



Term: 36 month lease

Residual: 49%

Interest…

Continue

Kia, Lexus, and Jeep See Highest Traffic Lifts During Super Bowl LII

Posted on February 6, 2018 at 11:18am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its annual Super Bowl report, which reveals the auto brands that drove the greatest traffic increases across its portfolio of publishers. This year, the Kia Stinger saw the greatest lift in shopper interest as a result of its “Feel Something Again” spot featuring Steven Tyler.

Super Bowl LII, which registered…

Continue

How Did The Navigator & Tiguan Grammy Ads Impact Auto Shoppers?

Posted on January 30, 2018 at 2:36pm 0 Comments

Jumpstart Automotive Media analyzed shopping patterns from millions of automotive shoppers viewing vehicle ads during the Grammys this past Sunday. Here are some interesting data points that shed light on the success of the ad spots. This data analyzes vehicle research patterns of auto shoppers during the Grammys, and compares to share of interest during the three weeks prior to the…

Continue

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We're using ezautoquote.net to increased our profit margin on Payment shoppers.

Posted by Michael Deville on February 19, 2018 at 12:10pm 0 Comments

Payment shoppers are interested in quickly determining what will be their monthly expenditure for a new Honda. ezAutoQuote.net is a subscription services that we use to quickly get a firm payment in front of them. It allows our clients to compare…

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Fort Bend Kia Adds More Than $416,000 to its Bottom Line with Affinitiv’s Social Roots™ 1:1 Facebook Campaigns

Posted by Scot Eisenfelder on February 19, 2018 at 9:36am 0 Comments

Chicago, IL—Feb 19, 2018—In 2017, Fort Bend Kia added more than $416,000 to its bottom line with Affinitiv’s Social Roots TM 1:1 Facebook campaigns.…

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Expand Your Digital Service Marketing Strategy

Posted by Scot Eisenfelder on February 19, 2018 at 9:30am 0 Comments

When a person wants to buy a vehicle, a dealership is the first…

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ELEAD1ONE Introduces DealBuilder Digital Retailing Solution for Auto Dealers

Posted by Bill Wittenmyer on February 19, 2018 at 9:22am 0 Comments

Game-changing application is designed to keep dealerships central to the online car-buying process

Atlanta, GA – Feb 19, 2018 – ELEAD1ONE…

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