John Sternal
  • Boca Raton, FL
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  • Merit Mile
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John Sternal posted a blog post

Jumpstart Automotive Media Path to Purchase Insights: How December Seasonal Promotions Have Impacted Luxury Shopper Interest

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released new data showing how much of an impact automotive holiday advertising and promotions have had on luxury shoppers during the month of December. In analyzing luxury shopper interest trends, December ranked as the second-highest month for luxury brand shopping in both 2015 and 2016.For the past several years, luxury auto manufacturers have designed special holiday advertisements and promotions…See More
Wednesday
John Sternal posted a blog post

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q3 2017

wapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the third quarter, 2017. The report shows that the impact from Hurricanes Harvey and Irma had a noticeable effect on lease shopping during the third quarter. Search traffic for today’s auto brands was up an average of 20.1% compared to the second quarter. Click…See More
Dec 4
John Sternal posted a blog post

Jumpstart Automotive Media Path to Purchase Report: October “Truck Month” Shows Shopper Interest Gains for Large Pickups; Interest in Subcompact SUVs/CUVs Continues to Fall

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly path to purchase report with a focus on shopper interest during October’s “truck month.” The report shows that month-over-month shopper interest was up 14% for Full-Size Pickups and 11% for 3/4 and 1-ton Pickup Trucks.October is known in the industry as the month auto brands typically spotlight trucks (e.g., Ford F-150, RAM 1500) with additional advertising during sporting events…See More
Dec 1
John Sternal posted a blog post

SWAPALEASE.COM SURVEY ON INCENTIVES SHOWS MORE DEALERS INCREASING INCENTIVES ON LEASES IN 2017

Swapalease.com, the nation’s largest online car lease marketplace, today unveiled results of its latest survey on incentives, with dealers saying they’re offering roughly the same incentives on financed vehicles in 2017 compared to last year, but are offering 3X as much incentives on lease deals today versus a year ago.Incentives Jump for Leases; Remain Stable for Financed VehiclesSwapalease.com presented an online survey…See More
Nov 17
John Sternal posted a blog post

LEASE CREDIT APPROVAL RATES BOUNCE BACK IN OCTOBER

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 55.6% approval rate for October. The lease credit approval rate improved over last month’s rate of just 47.6%, marking the lowest percentage of approval so far in 2017. Consumer confidence is likely playing a role in the improvement in automotive lease credit approval numbers. During the month of October, consumer confidence reached the…See More
Nov 15
John Sternal posted a blog post

Should I Lease or Buy My Car?

The divide between your monthly payment on a vehicle lease, compared to your monthly payment when financing a vehicle continues to widen, particularly as MSRP and estimated sales prices continue to grow. In fact, it’s one of the top reasons why 1/3 of every vehicle sold today is in a lease program.Swapalease.com, the nation’s largest online lease marketplace, analyzed monthly payment offerings on some of today’s most popular leased vehicles, and compared it to monthly payments in a 60- or…See More
Nov 1
John Sternal posted a blog post

Jumpstart Automotive Media Unveils Its Latest Joint Study With Ipsos Connect Identifying Today’s Luxury Owners and What Motivates Them

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company and division of Hearst Autos, today released its latest auto shopper study in collaboration with Ipsos Connect, “Today’s Luxury Auto Owners: How Emotion, Experience, And Loyalty Drive Purchase Decisions.” The report looks at new trends in luxury auto shopping to better understand the luxury auto shopper mindset. …See More
Oct 31
John Sternal posted a blog post

MAJORITY OF AUTO LEASES MAINTAIN OR DECREASE IN PRICE IN OCTOBER

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Twenty-four vehicles maintained their prices from the previous month to this month. Additionally, there are sixteen models offered for $200 monthly or less, and three vehicles currently offered for less than $150 per month.The Honda Civic LX, Volkswagen Passat 1.8T S and Volkswagen…See More
Oct 26
John Sternal posted a blog post

LEASE CREDIT APPROVAL RATES LOWEST IN 2017 FOLLOWING HURRICANES HARVEY AND IRMA

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 47.6% approval rate for September.The lease credit approval rate fell to the lowest percentage seen thus far in 2017 in September after a relatively strong month in August when the approval rate was 68.3%.It is likely that the effects of Hurricane Harvey and Hurricane Irma played a roll in…See More
Oct 23
John Sternal posted a blog post

Jumpstart Automotive Media Path to Purchase Report: Full-Size Luxury Sedans See Shopper Interest Increase; New Lexus LS & Nissan Frontier Drive Additional Interest

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers are showing more interest in vehicle segments such as Full-Size Luxury Sedans, and soon-to-be-released models are generating excitement among shoppers.During September, shopper interest in Full-Size Luxury Sedans grew 15%. The Alternative Fuel segment continues to lead all other categories in shopper interest growth…See More
Oct 19
John Sternal posted a blog post

Hearst Autos Announces Permanent Location In Chamblee, GA

Hearst Autos, the only full-service consultative resource for connecting automotive marketers with in-market auto shoppers, today announced its new permanent office in Chamblee, GA., just outside of Atlanta.Located in Chamblee’s Antique Row district, the office has an open floor plan dedicated to optimizing workflow, including whiteboard spaces that allow teams to share ideas openly and track design sprints over multi-day sessions. The decision to move into a new space was based on the…See More
Sep 19
John Sternal posted a blog post

Jumpstart Unveils Latest Path-To-Purchase Stats for Automotive Shopping

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that there is recent growth in interest for the Entry Luxury Sedan segment, but the segment is also drawing interest in other similar segments (Midsize Sedans, Midsize luxury Sedan), making it one of today’s larger cross-shopped categories.As the number one most-shopped luxury segment on Jumpstart sites, the share of interest for…See More
Aug 30
John Sternal posted a blog post

Insights: Length of Marketing Campaign Impacts Dealership ROI

Jumpstart Automotive Media recently analyzed more than 4,000 Tier-3 dealer digital marketing campaigns that ran in 2016. The campaigns were divided into four categories based on length (1, 2, 3, 4 month lengths). Click-thru rate (CTR), and cost per visitor and cost per visit and was then calculated for each category.1 MonthCTR Rate: 0.06%Cost Per Visitor: $30.58Cost Per Visits: $17.342 MonthCTR Rate:…See More
Aug 29
John Sternal posted blog posts
Aug 24
John Sternal posted a blog post

SWAPALEASE.COM REPORTS DECLINE IN LEASE CREDIT APPROVALS FOR THE MONTH OF JULY

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 54.3% approval rate for July.July’s credit approval rate is showing a decrease from the previous month (68.8%). A year ago the approvals rate was just slightly higher, reaching 57.7%. Overall, this year’s credit approval numbers have been somewhat lower than in years past. This dip in lease credit approvals continues to be attributed…See More
Aug 17
John Sternal posted a blog post

SWAPALEASE.COM LEASE CREDIT APPROVALS REBOUND FROM PREVIOUS MONTH WITH MORE HEALTHY LEVELS

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.8% approval rate during June, a significant rebound from May when only 48.1% were approved. The company saw less of an influx of shoppers applying for higher-end luxury leases, which often drives up non-approval rates. So far year-to-date, 62.4% of transfer applicants have been approved, compared to 67.4% the same time last year. A…See More
Jul 27

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John Sternal's Blog

Jumpstart Automotive Media Path to Purchase Insights: How December Seasonal Promotions Have Impacted Luxury Shopper Interest

Posted on December 6, 2017 at 11:33am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released new data showing how much of an impact automotive holiday advertising and promotions have had on luxury shoppers during the month of December. In analyzing luxury shopper interest trends, December ranked as the second-highest month for luxury…
Continue

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q3 2017

Posted on December 4, 2017 at 11:57am 0 Comments

wapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the third quarter, 2017. The report shows that the impact from Hurricanes Harvey and Irma had a noticeable effect on lease shopping during the third quarter. Search traffic for today’s auto brands was up an average of 20.1% compared to the second quarter. …

Continue

Jumpstart Automotive Media Path to Purchase Report: October “Truck Month” Shows Shopper Interest Gains for Large Pickups; Interest in Subcompact SUVs/CUVs Continues to Fall

Posted on December 1, 2017 at 12:21pm 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly path to purchase report with a focus on shopper interest during October’s “truck month.” The report shows that month-over-month shopper interest was up 14% for Full-Size Pickups and 11% for 3/4 and 1-ton Pickup Trucks.
October is known in the industry as the month …
Continue

SWAPALEASE.COM SURVEY ON INCENTIVES SHOWS MORE DEALERS INCREASING INCENTIVES ON LEASES IN 2017

Posted on November 17, 2017 at 2:27pm 0 Comments

Swapalease.com, the nation’s largest online car lease marketplace, today unveiled results of its latest survey on incentives, with dealers saying they’re offering roughly the same incentives on financed vehicles in 2017 compared to last year, but are offering 3X as much incentives on lease deals today versus a year ago.

Incentives Jump for…

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Social Listening & Quick Action = Video Marketing Gold!

Posted by Timmy D. James on December 7, 2017 at 8:38am 1 Comment

All too often marketers…

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