Customer begins shopping online 90 days from purchase

1)  Starts at OEM sites at 90 day mark

2)  Submits leads to 3rd party sites when they are 45-60 days from buying

3)  Begins geo-targeting search around day 30 (types in "Kia Sorrento Raleigh") - at this time they are typically more ready to begin discussing specific vehicles, pricing and availability

Closing Ratios (national average):

OEM sites 6%

3^rd party leads 8%

Dealer Website 16-18%

Costco 35%

Be-back and Referrals 50%

Prior Customers 65%

Average Cost Per Sale (across all marketing spends): $600

Source: NADA