April Rain
  • Female
  • Lakeville, MN
  • United States
  • Digital Rain
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Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
Digital Rain
What is your current position within your organization?
CEO
What is your company website?
http://www.digitalrainmgmt.com
What is your Facebook page/URL?
http://https://www.facebook.com/rain.april
What is your LinkedIn page/URL?
http://www.linkedin.com/april.rain
How did you specifically hear about DealerELITE? If referred, who?
Facebook
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
April Rain has been in retail sales and marketing for more than 13 years, including the past four years with CarSoup.Com and Cuneo Advertising, specializing in the rapidly expanding universe of Internet marketing and advertising.

As the Digital Development and Training Supervisor at Cuneo Advertising, she served agency clients as well as driving new business…effectively instituting sound digital strategy and creating training programs for those clients.

Her goal with agency clients is to strive for excellence when Managing digital media and Creating significant presences with E-Commerce, Reputation management, Lead management, Social media strategies, Sales analytics, Online marketing and Website optimizations.

She also consulted regarding sales processes, time management, marketing strategies and technologies implantation.

While at CarSoup, she worked with dealer clients to enhance their online marketing and maximize their resources, reduce their cost of customer acquisitions, increase their digital presence, monetize third party lead providers and create real world steps for their success. Several top tier dealer groups that utilized her training continue to call on her for advertising needs.

She also launched numerous new technologies, including Live Chat, Lead programs, Quick response software, Mobile marketing, Behavioral Ad displays, Online credit applications, Widgets and Pop Unders.

(CarSoup, an online advertising platform connecting buyers with sellers, is Minnesota’s dominant automotive portal: More than 600,000 monthly unique impressions, 16 million page views to date, 90% local market penetration).

Prior to exploring cyberspace, she sold both automobiles and motorsports, always a top grossing sales person with high customer scores, as well as serving five years as Regional Manager for a successful Arizona retail chain.

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