I read your blog regarding writing form letters. This stumbling block comes up often, even with our own sales team.  I am sure you are not the only one wondering how to get a message across to a prospective client.  So instead of hi-j****** your blog, I wrote one in response to your blog so that others can search and find it.  I hope you don't mind. Click here for link to blog regarding sales letters   The sales letter concept is usually where a sales team starts.  You can apply these concepts to other letters with a little creativity and imagination that starts with what do you think a client wants to hear and then delivering it with the same principals from the sales letter tip sheet.  I hope this was helpful.

Sales is still personal, so using technology to assist in building a relationship is your biggest point of leverage. Everyone nowadays will first check everywhere online possible before pulling the trigger on a car, but there has to be a reason to research YOUR DEALERSHIP.

Get creative and interact with people and focus on the relationship because you won't only sell them a car, but you'll gain their recommendation to all their friends.