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I have been involved in the automotive industry for over 20 years. I have owned and operated Chevy Buick and Oldsmobile franchises for over 10 years. I currently worked with several dealerships helping them to discover inefficiencies in their store's and then helping them to create more profit.
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So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.…