"Hi Ron,
These numbers have changed over the years. For a long time, the ratio was 50|50|50 meaning 50% of leads converted to appointments, 50% of appointments converted to shows and 50% of shows converted to sales. During the last…"
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Ron Lichtsinn
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Ron Lichtsinn's Discussions
Internet and Phone Leads - Goal for Appt Ratio
Started this discussion. Last reply by Mike Warwick Feb 12. 1 Reply 0 Promotions
What is a good industry target for setting appointments for 1. Internet Leads2. Phone leadsContinue
Cost per Conversion
Started Jan 9 0 Replies 0 Promotions
What is an acceptable cost per conversion in an SEM campaign? I've seen so many stats on cost per click and click thru rate... if you define a conversion purely as a lead form submitted, not a map…Continue
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Ron Lichtsinn posted a discussionInternet and Phone Leads - Goal for Appt Ratio
What is a good industry target for setting appointments for 1. Internet Leads2. Phone leadsSee More
Ron Lichtsinn posted a discussionCost per Conversion
What is an acceptable cost per conversion in an SEM campaign? I've seen so many stats on cost per click and click thru rate... if you define a conversion purely as a lead form submitted, not a map print or direction view, what is an acceptable $ per conversion/lead?See More
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