The Moment of Truth has become a hot topic in the world of automotive marketing.

Free webinar Wednesday August 8, 2012, 9am PT/ 10am MT/ 11am CT/ noon ET

This webinar will give you exactly what you need to fully understand critical elements of your dealership’s Moment of Truth strategy. By learning how to measure and then influence this critical sales moment, you will be able to maximize the selling potential. In this webinar Julio will cover:

• Budget Organization
• Impression Share
• Measuring Engagement and CPM
• Mobile Campaigns
• Bing
• Display/Retargeting
• Attribution

Presented by: Julio Gonzalez, VP of Operations, Haystak Digital Marketing

Julio Gonzalez is VP of Operations for Haystack Digital Marketing (part of Moore and Scarry Advertising). Julio's experience in the digital area has ranged from developing several multimedia products to advising companies and dealerships on how to develop and execute smart marketing initiatives. His expertise ranges from search marketing, web design, social media, and web analytics.