Updated for the revolutionary events in social over the opening months of 2012, 12 New Steps to Superior Social Strategy keeps you on the cutting edge of online marketing. Most businesses are active in social media, but in the wrong ways, often using outdated techniques and tools. Presenter Matthew Funk will do more than just teach you how to get the best effect out of your social media synergy—his fresh look at the 12 Steps to Superior Social Strategy will provide a simple checklist for you to piece together a solid strategy for your social media marketing. This is digital marketing strategy at its best, taught from the ground up so that even social media novices can benefit.

The 12 New Steps to Superior Social Strategy will be an intensive, fast-paced review of the strategic pillars of social media commerce. You’ll learn about topics ranging from How to Turn Dialogue into Dollars to the critical Balancing Your Network With Your Content. You will also enjoy a host of links to the top strategic thought on social media for the Web. A blueprint for beginners, a critical update for experts, use this webinar to spell out your social strategy...and focus on success!

Presenter: Matthew Funk

Matthew Funk is a Social Media Specialist and writer for KPA.  Matthew has directed and executed the social media strategy for businesses ranging from internet start-ups to major corporations and in media from print to 3-D virtual worlds. He is also a moderator of several forums on writing, a writing mentor and the author of several fiction and non-fiction pieces online.