The 2012 CRM Convention is the industry's first show dedicated to CRM. Join us September 10 & 11, 2012* at the Paris Las Vegas Hotel & Casino as we tackle the most important tool in your dealership - customer relationship management (CRM). Come to connect, engage, and market to your best customers every day.

• How To Buy A CRM Tool — What Really Matters
• Process Breakdown — Is It Your CRM or Your Staff?
• Measuring the ROI of Your CRM Efforts
• Defining the CRM Manager — Who Is Your CRM 'Quarterback'?
• Best Practices of CRM Use — Dealer Panel Discussion
• Best Practices of BDCs and Call Centers — Dealer Panel Discussion

The 2012 CRM Convention is designed for dealer principals, general manager, BDC directors, CRM directors and service managers.