How to do a Vendor Evaluation

Event Details

How to do a Vendor Evaluation

Time: March 13, 2013 from 9am to 10am
Website or Map:…
Event Type: webinar
Organized By: Patric Timmermans
Latest Activity: Feb 26, 2013

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Event Description

Learn what you need to consider and how to make a strategic decision on a new vendor.

Complimentary Webinar Wednesday March 13, 2013, 10:00am Mountain Time

As dealers get more comfortable with their digital presence, their is a greater focus on online marketing and more. With attention comes evaluation, leading many dealers to consider finding new and often switching vendors. Picking a new Internet Marketing vendor can be a challenge with inaccurate assessments, biased presentations, marketing-based evaluations, and more many times causing more difficulty and unwarranted changes. How to do it right starts with this webinar!

Presented by: Gary MayOwnerInteractive Marketing and Consulting Services (IM@CS)

Gary May

Gary May launched IM@CS in September 2007 with a focus on helping dealerships and OEMs with digital marketing, eCommerce, process and branding. At the time, there were no independents focusing on best practices for the impending shift in marketing and lead management. Gary's passion for businesses in the automotive space coincides with his "automotive moves at the speed of retail, not the OEM anymore" mentality and his no-holds barred approach to business management. Featured as a speaker at automotive events including DrivingSales, JD Power & Associates and PCG, a regular blogger and recognized dealer advocate, he and his company focus their strengths and attention on making progressive dealerships unique in a time where there are more constraints being enforced limiting franchises. Shortly after consulting services began, the company added social media management in January 2008 and sales training in April 2008. Gary is looking forward to beginning his 13th year in the automotive industry in 2013 after spending over a decade in the cycling industry, including being an avid cyclist for over 27 years (racing for 12). Away from automotive circles, Gary participates in Social Media Club Los Angeles and Digital LA events, including multiple speaking appearances, as well as various marketing conference attendance to bring a broader perspective back to the industry.

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