How do you compete being a small town next to a big town to sell more trucks?

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I'm in a similar situation.  What helps me is simply being different than the rest.  By different I mean better.  My customers have the choice of going to Houston, Austin, San Antonio, Corpus Christie.  I'm actually starting a local campaign as well surrounding the theme of Support Local.  It'll include more than just cars, but other businesses, artists, athletes, etc.

What kind of advertising do you do when they can spend twice as much?   

51 years please watch

we are playing this in a local movie theater 

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