We are in the process of redesigning our website.  We price all of our inventory.  When someone gets to a VDP, and one of the buttons is Get an E-Price, what is it saying to the customer?  what button could be used in its place that would still create a reason to submit a lead.

Buttons we currently have:

Request Info

Get Financed

Get your E-Price

Price Drop Alert

Value Your Trade

Request a Video

Schedule a Test Drive

 

Please share your thoughts and opinions. My initial though is to just kill the Get E-price all together.

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My opinion is the more call to action options available the better the VDP will stand out to the consumer. Each customer will have a different want or need. Having more options available to the customer will guarantee a customer's satisfaction for obtaining the information they desire. Hence why they are even on your VDP. E-Price to me is your lowest internet price, which for our dealership is $200 off our already low 1-price internet pricing. I have yet to set up this option on our website, but if customers use a link available in some of our VDP's they can receive the $200 off coupon. Enter name, phone number, and email to receive the coupon or just name and email to be more welcoming. 

Had lots of compliments on our site

Check out the link for are website we have made great improvements in the past few months.

But you must have a call to Action 

click on new inventory an check out the pop up I really like how it grabs you

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