I'm sure I'm not the only one who has run into this situation - analytics report shows 100 phone sales leads, and a couple hours spent listening to calls reveals that 85 of these supposed sales leads are in fact a few customers asking whether their oil change is done.

Does anyone have any recommendations here? We've got a tracked sales, service, and parts line. Sales is first, thus is gets the runoff from customers who call the first number they see.

Should I reorganize into, perhaps, main phone number (first displayed), followed by sales, service, and parts?

For various reasons, I can see this screwing up the numbers even more (limited display area for pay per click, etc.) But at least in that scenario I've got the proper proportions; even if 90% of customers are  calling the main line, the remainder, I would hope, are calling the proper tracking numbers.

Thoughts greatly appreciated.