We just go back from Jim Zeiglers Internet Battle Plan Event in Atlantic City. There were many vendors with great ideas on web marketing. Direct mail remains one of the most effective ways to deliver your message to your customers.  While we still need to capture this market. We as business men and women cannot hide from the fact that the world/market has changed.
We at PPM intend to use direct mail and email campaigns to drive traffic to your websites and social medias. With the introduction of PPMs MultiMedia MailPiece, recently released at the battle plan, we can effectively capture the direct mail and internet customers in one campaign! It is completely linked to your website and social medias. Our dealers currently using this campaign have seen a tremendous increase in SEO stats and social media attention.

 This will target the buyers that are currently in the market that, under normal circumstances, would not respond to a direct mail advertisement. We have noticed these customers will not immediately visit a dealership with a traditional mail piece. These customers will, however, take the time to scan the qr code, text or
visit the website to interact.

Im really excited about this new project. It was my first time speaking at a convention. After the nerves subsided we were able to get this new marketing out and share our ideas. Cant wait for the next one in Atlanta, GA.