Our website, www.classicchevybeaumont.com, is ranked in the top 2% nationally according to the reports I get from GM.  We average about 6K uniques per month.  My question, as simple as it sounds, is one that I have had for many years.  How do you take a site with that much traffic and get more from it.  According to Cobalt reports, we get 6K per month.  According to Google analytics we get about 4500-5000.  I have Google analytics setup to not count our IP address here at the dealership.  Last month we had a whopping 76 email leads, and 472 phone calls.  These are not broken up for sales and service.  I do know that most of the phone calls are fixed ops related.  It seems that are email rate never breaks 100 in a given month.  If I understand this correctly, I am doing a very poor job on email conversion rates.

According to my math. Google says I had 5090 visitors in January.  There was a 37.090% bounce rate, which I expect due to name recognition with the other Classic's.  That leaves about 3200 actual people digging into my site.  avg page view is about 4 minutes, avg number of pages viewed is 3.5. 

What I am looking for is how to get better.  Any and all help is appreciated.  I have attached my analytics page for reference.