In 1921, J.A. “Red” Moss, Sr. opened his first dealership in Blythe, California. Little did he know that his small dealership would be the genesis of an automotive legacy spanning four generations of hard working, dedicated professionals who personify the American dream.



Moving the business to Riverside in 1938, Red opened Moss Motors Dodge. Soon after, his son J.A. “Ade” Moss Jr. joined the ranks and, together, they were instrumental in opening the nation’s first auto center in 1965, called, “The Riverside Auto Center”. Red instilled enthusiasm for the car business in Ade who then passed it on to his sons J.A. “Jay” Moss, III and Glenn Moss, Sr.



Ade retired in 1989 while Jay and Glenn built upon the existing business with the addition of Moss Bros. Dodge in San Bernardino in 1987 and Moss Bros. Ford in Colton during the summer of 2001. This business growth continued in January of 2006 when Moss Bros. moved into the Moreno Valley Auto Mall with the addition of Moss Bros. Chrysler Jeep Dodge, Moss Bros. Honda, and Moss Bros. Toyota.



Today, the Moss Family of dealerships successfully operates all of their stores at an elite level of service such as the Ford-awarded “Blue Oval” and Dodge “5 Star”. But it’s not surprising at Moss, where our motto is “…to not only meet, but exceed customer expectations.” In other words, “At Moss, You’re the Boss!”



Using a “hands-on” approach to management, the Moss family maintains a storewide policy that treats customers with the same standard of commitment that generates measurable success year after year. Simply put, the business is run according to the same principles of value, fairness, and teamwork that Red Moss, Sr. began with in 1921.



Internally, management keeps an open-door policy so that every employee always has access to senior management if they have a concern or want to talk. After all, happy employees equal happy customers.



In March 2004, tragedy struck the Moss family when Jay passed away unexpectedly. He is missed beyond words. Yet his spirit lives on in the Moss family of employees and the Moss Bros. Auto Group legacy –to which he contributed immeasurably- will continue. After all, no matter how things change, certain things at Moss will remain steadfast: customer satisfaction, teamwork, and a positive attitude –from sales to service- personified by all who work there, and experienced by the tens of thousands who have shopped at the Moss Family of dealerships for more than 86 years.