Doug Van Sach
  • Clearwater, FL
  • United States
  • Affinitiv
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Are You Over Communicating To Your Customers?

When it comes to email marketing, frequency of communications plays an important role in getting customers to open your emails AND in getting them into your showroom. However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing. Based on a 2018 Affinitiv…See More
Nov 15
Doug Van Sach posted a blog post

Are You Over Communicating To Your Customers?

When it comes to email marketing, frequency of communications plays an important role in getting customers to open your emails AND in getting them into your showroom. However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing. Based on a 2018 Affinitiv…See More
Nov 15
Doug Van Sach posted a blog post

Dealer Websites Fail to Meet Customer Expectations

A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shopping experiences to customers. In the same study, we analyzed a sample of 100 dealer websites to better understand the current level of personalization that dealers are offering. Why the focus on website…See More
Oct 18
Doug Van Sach posted a blog post

Take Control of Your Customer Experience By Breaking Down Your Data Silos

One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They occur when information is…See More
Aug 1
Doug Van Sach posted a blog post

Do You Know Your Customers’ Service Share of Visits? Here’s Why You Should

In the automotive industry, the ability to earn a greater share of a customer’s spend is the key to driving higher customer lifetime value. To that end, many dealers utilize flawed retention strategies designed to achieve a minimum number of service visits rather than maximize the revenue potential…See More
Jul 18
Doug Van Sach posted a blog post

First Time Vs. Repeat Buyer: The True Path To Profitability

Every day, dealers are faced with multiple decisions about various facets of their business. Among them: constantly trying to decide if they should invest in buying leads to conquest more consumers or if they should spend more to retain existing customers. At the same time, they often lack the information required to choose the best course of action. In fact, due to an…See More
Apr 10

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Affinitiv
What is your current position within your organization?
Vice President, Strategy & Analytics
What is your company website?
http://www.affinitiv.com
What is your Facebook page/URL?
http://https://www.facebook.com/Affinitiv
What is your LinkedIn page/URL?
http://https://www.linkedin.com/company/2154138
How did you specifically hear about DealerELITE? If referred, who?
Referred by PR firm.
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I will provide new, thought-provoking industry insights and strategies to enable dealers to increase customer loyalty and engagement. AutoLoop is in the unique position to provide a comprehensive view of the dealer-customer relationship based on the industry's only true end-to-end, complete, single-vendor marketing and engagement solution for streamlining operations and boosting dealer revenue.

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Doug Van Sach's Blog

Are You Over Communicating To Your Customers?

Posted on November 15, 2019 at 10:00am 0 Comments

When it comes to email marketing, frequency of communications plays an important role in getting customers to open your emails AND in getting them into your showroom.

 

However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing.…

Continue

Dealer Websites Fail to Meet Customer Expectations

Posted on October 18, 2019 at 10:22am 0 Comments

A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shopping experiences to customers. In the same study, we analyzed a sample of 100 dealer websites to better understand the current level of personalization that dealers are offering.

 

Why the focus…

Continue

Take Control of Your Customer Experience By Breaking Down Your Data Silos

Posted on August 1, 2019 at 10:13am 0 Comments

One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They…

Continue

Do You Know Your Customers’ Service Share of Visits? Here’s Why You Should

Posted on July 18, 2019 at 10:07am 0 Comments

In the automotive industry, the ability to earn a greater share of a customer’s spend is the key to driving higher customer lifetime value. To that end, many dealers utilize flawed retention strategies designed to achieve a minimum number of service visits rather than maximize the…

Continue

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