Geoffrey Wise
  • Male
  • Mount Dora, FL
  • United States
  • Xcel Media Group
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Xcel Media Group
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Direct Mail Marketing Services & Advice

Geoffrey Wise's Blog

Why Direct Mail Is Essential To A Fully Integrated Marketing Strategy

Posted on December 27, 2012 at 10:38pm 0 Comments


No matter how many new marketing options come onto the scene, automotive direct mail continues to prove itself as one of the most valuable tools in any car dealer’s arsenal. Why? For its ability to drive new sales.

Direct mail is not only something that prospects can see and…


Creating A Disciplined Automotive Marketing Campaign

Posted on December 8, 2011 at 5:21pm 0 Comments

Direct Mail Campaign Work

You know the old saying, "throw everything up against the wall and see what sticks?" I probably don't need to tell you this, but that shouldn't really be your mantra when it comes to creating an automotive marketing campaign.

Still, and…


The Promotional Payoff - Good Traffic vs Bad Traffic

Posted on August 18, 2011 at 10:30pm 1 Comment


Good Traffic Versus Bad Traffic

Is there such a thing as bad traffic to a dealership? Can any dealership marketing that draws people into your store or onto your lot really be a bad thing?

Yes, yes it can.…


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