As we know, consumers are constantly being barraged by marketing messages. Most of those messages are either via traditional (television or radio) ads. For most retail establishments, in-store retail displays are vital to not only attracting a customer’s attention but also assisting in purchasing decisions. The psychology behind this is that people buy what…

All dealers are suffering from the lack of used vehicle inventory. Consumers are being forced to gravitate to used vehicles for multiple reasons – They are less expensive plus the manufacturers aren’t pumping out nearly as many new vehicles as they are normally depleting available selection. To add insult to injury, even if the manufacturers WERE continuing…

Due to the current pandemic, customers are increasingly doing more shopping online. The current transformation to a digital retailing manner of car buying saw dealers scrambling to adapt to their current state’s requirements. Some dealers were shut down completely, others were able to sell online and some didn’t close at all. Regardless, dealers were still at…