Scott Rainville
  • York, PA
  • United States
  • Apple Automotive
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Profile Information

Which best describes you?
What company do you work for (or own)?
Apple Automotive
What is your current position within your organization?
Director Internet Operations
What is your company website?
How did you specifically hear about DealerELITE? If referred, who?
Chris Saracino
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Insight on dealerships internet operations.

Comment Wall (2 comments)

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At 8:16pm on April 11, 2012, Donna L. Bolser said…

sounds great....  I have put so many comments in and so many photos...  Dealer Specialties only takes 9 photos per vehicle, I take anywhere from 16 to 25 photos....  and my comments usually use a lot of adjectives to make the comments more as an ad and inviting and not much as to the detail of the vehicle...  as the goal is to get the customer to call me for details that are not already provided in the general information of the vehicle....  The comments I write are about our "Customer for Life" program, or for example I may write "Take Charge of the Road in this 2011 Dodge Charger" or "Credit issues no problem, we have a great team of financial managers that can help you take Charge of the Road in your new 2011 Dodge Charger" or  "No challenge to big, we can help you with any credit challenges allowing you to challenge the Road in this new 2012 Dodge Challenger" or "Sumter Chrysler Jeep Dodge Ram doesn't just sell you a vehicle, we deliver you a new ride!"

Point being... as I do not go into depth on what features on in the vehicle unless it is a feature that is not mentioned in the basic information that is provide in which I feel that may be a eye catcher.......  I usually use words such as amenities, cool, stylish, sweet, powerful engine, etc........  and now starting to ad my name because the calls have to come to me in order for the company that I work for to give me credit.... because if a customer calls in and doesn't ask for me... it goes directly to a sales consultant........   because they consider it as a sales call phone up.... and NOT an internet lead...  even though it originated from the internet........ 

At 10:19pm on April 10, 2012, Donna L. Bolser said…

Scott...  you stated that some of the ads on com were good and some were not...  I recently took over...  most of the ads are written through another company and all the photos are through that company....  I have since taken photos of vehicles since we started with however... my photos and comments are only showing up on and at this point...  not sure why they are not showing up on yet......  Had a Representative of ecarlist show up yesterday..who will try to figure it out as all my photos and comments are suppose to be forwarding.......    There may be a few comments that are mine on  (because I went in there and changed some of the common things (regarding the website)... however per vehicle.... I haven't as I have been doing it on ecarlist....and recently found out that my comments and photos have not been getting there...

I would love to send you some links of vehicles on and for you to preview to let you see my work and get comments regarding my work....  please consider emailing me at  and let me send you links on several vehicles from both sites.... thank you...  really would appreciate your comments


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