Shawn Morse
  • Male
  • Blue Springs MO
  • United States
  • NCC
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Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
What is your current position within your organization?
Sr VP of Software Solutions
What is your company website?
How did you specifically hear about DealerELITE? If referred, who?
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
15 years as a Franchised Dealer Principal (Saab, Alfa Romeo, Pugeot) Member of the Saab Dealer Council. 4 Years with VinSolutions

Shawn Morse's Blog

Evolving with Millennials

Posted on September 29, 2016 at 4:47pm 0 Comments

Creating a unique and engaging experience is key to attracting new millennial buyers.  Second only to Baby Boomers, Millennials wield $200 billion annual direct buying power (according to the U.S. Chamber Foundation) and they are, most likely to be the single most demanding generation when it comes to service and their approach to buying. 

The Millennial…


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