Steve Conner @SteveConnerSC
  • Lansing, MI
  • United States
  • Steve Conner Training Systems
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Steve Conner @SteveConnerSC's Blog

Are you ready for the real-time shopper?

Posted on May 2, 2014 at 8:30am 0 Comments

Is your dealership ready for the real-time shopper? With competition heating up in the auto industry, car dealerships need to shift mobile marketing into overdrive to enable a new, highly effective target and real-time approach to customers. As shoppers shift freely between devices, your dealership’s online presence must adapt.

Major online vehicle shopping sites are seeing the effects of the change firsthand. According to DealerRefresh, almost 50% of the 30 million…


Shocking Information About Dealer Sales Person Persistence

Posted on April 30, 2014 at 9:00am 0 Comments

by Steve Conner

Responding to your customer’s interest in your vehicles consistently and with the right persistence is a very difficult task for sales managers at most dealerships. According to recent research published at the Harvard Business Review, over 30% of leads are never called at all. There are four parts of the published research to digest and learn from to apply solid policies to your dealership’s lead management program.

The following parts of the study include best…


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