V.J.'s Blog – January 2011 Archive (5)

Banner and Display Ads do not need a click-through-rate to be getting noticed

Okay, okay I am guilty as well pinning down the autotrader or cars.com rep in regards to “what is my click-through-ratio?” (CTR) or “I don’t know if these banners really do anything for me”, every time they wanted to make an up-sell for ”better exposure” of the brand. There was just too much doubt and not knowing in me to easily pass on these spins – until today (well, may be).

The… Continue

Added by V.J. on January 12, 2011 at 4:49pm — No Comments

10 factors why consumers following you on Facebook

We all know Facebook is right now for dealerships around the nation the #1 choice when trying to engage with customers off-site, next to the biweekly or monthly ownership email marketing “blast” (my God do I hate this term “blast”) and/or dealer newsletter provided by IMN, Outsell, 3Birds Marketing or… Continue

Added by V.J. on January 11, 2011 at 5:23pm — 1 Comment

How your dealership can profit from the 2011 Consumer Trends - Part 3

This is part 3 of the “Consumer Trends for 2011” series and will conclude the findings of trendwatch.com – so far we heard and learned about

Social-Media-Buzzer-showing-consumer-trends-for-2011

Social-Media-Buzzer-showing-consumer-trends-for-2011

Consumers will look for more realness and human touches
Consumers will be more prone to try new products and services
Targeted pricing and offers for your potential customers
Consumers will look out for gaining Online Status Symbols
Consumers will convert into “Twin-sumers” and…

Continue

Added by V.J. on January 10, 2011 at 4:00pm — No Comments

How your dealership can profit from the 2011 Consumer Trends - Part 2

The first part of “Consumer Trends for 2011” – a research performed by trendwatching.com, showed three trends so far on how consumer behavior will change and how we, the dealerships can prepare ourselves successfully for the upcoming year.

We covered so far topics on “… Continue

Added by V.J. on January 10, 2011 at 9:00am — No Comments

How your dealership can profit from the 2011 Consumer Trends - Part 1

According to research of http://trendwatching.com the year 2011 will have changes in consumer behavior which screams for a change in business behavior and attitude as well. No more Business as Usual please, when you want to keep the edge.

Here are the first three points trendwatching.com is pointing out of the eleven findings

1. Consumers will look for more realness and… Continue

Added by V.J. on January 9, 2011 at 11:00am — No Comments